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Personas im Usability Engineering
1.
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Quelle: German UPA
Usability-Quartett Usability Personas Michael Jendryschik ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG
2.
Michael Jendryschik Leiter Usability
Engineering Seit 2008 bei der itemis AG Diplom-Informatiker (FH), zertifizierter Usability Engineering (Fraunhofer), Mitglied der German UPA und der Webkrauts Spezialist für die Konzeption und Entwicklung von Webseiten und Benutzeroberflächen Arbeitsschwerpunkte: Usability Engineering und Webstandards ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
3.
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Personas © itemis AG Quelle:
German UPA Usability-Quartett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
4.
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Quelle:
http://whatmyfriendsthinkido.net/engineer/what-my-friends-think-i-do-what-i-actually-do-engineer/
5.
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Quelle:
http://www.geekfill.com/2011/10/19/how-users-see-the-programmers/
6.
Personas Definition Hypothetischer Nutzer mit
konkret ausgeprägten Eigenschaften und Vorlieben sowie einem konkreten Nutzungsverhalten. Die ermittelten Personas begleiten das gesamte Projekt von der Anforderungsermittlung bis hin zur Implementierung und Wartung. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Quelle: http://1tag1mensch.wordpress.com/ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
7.
Personas Verfassen Aufbau einer Persona
Der vollständige Name und weitere persönliche Angaben, u.a. das Geschlecht und Alter. Einstellung zum Produkt und Kenntnis vom Produkt. Ein Foto der Persona. Angaben zu Beruf, Funktion, Verantwortlichkeiten. Angaben zu Aufgaben und Zielen. Fachliche Ausbildung, Wissen und Fähigkeiten, sofern sie für das Produkt von Interesse sind. (Computerkenntnisse, IT-Know-how, ...) ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Typische Verhaltensmuster und Vorgehensweisen, die Rückschlüsse darüber zulassen, wie die Persona in bestimmten Situationen reagiert. © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
8.
Personas: CURE Elderly-Personas Archetypische
Senioren, älter als 60 Jahre Basieren realen Daten, die auf Studien basieren, die in 8 europäischen Ländern durchgeführt wurden (u.a. Deutschland) ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Sollen Forscher und Unternehmen bei der Gestaltung von Produkten und Dienstleistungen für ältere Nutzer unterstützen © itemis AG Quelle: http://elderlypersonas.cure.at/ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
9.
Personas Vorteile Alle Projektbeteiligte (Management,
Designer, Entwickler, …) können sich in Personas hineinversetzen und deren Erfordernisse verstehen. können den gesamten Entwicklungsprozess auf die Erfordernisse ihrer Nutzer ausrichten; spielen Nutzungsszenarien aus Sicht der Personas durch: »Wie würde Helmuth vorgehen, um den Bericht auszudrucken?« haben konkrete Bezugspersonen, die ihrer Arbeit einen Sinn geben; ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● haben ein Werkzeug, um Anforderungen zu priorisieren. © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
10.
Personas Nachteil Personas geringer Qualität
können so real anmuten, dass die Entwicklung die tatsächlichen Nutzer aus den Augen verliert. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
11.
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Personas sind eine Usability-Engineering-Methode und
basieren auf empirischen Daten! © itemis AG Quelle: Fotolia ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
12.
Personas ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Usability Engineering Vorgehensmodell ©
itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
13.
Personas ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Nutzungskontext © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
14.
Personas Methodische Grundlage zur Bestimmung
des Nutzungskontexts 1. Ermittlung der relevanten Nutzergruppen 2. Analyse des Nutzungskontexts mittels Interviews 3. Verfassen und Validieren von Kontextszenarien ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 4. Erstellung von Aufgabenmodellen und Nutzungsszenarien © itemis AG Quelle: DAkkS Leitfaden Usability 1.3 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
15.
Personas Ermittlung der relevanten
Nutzergruppen Software für »Jedermann« Erfahrung mit der Aufgabe Sensomotorische Fähigkeiten (vor allem relevant für Alter über 50) Erfahrung mit IT Einstellung/Zutrauen zu IT Software für ein bestimmtes Klientel Aufgaben, die am System ausgeführt werden Vorbildung Rollenbezeichnung im Unternehmen oder in der Organisation ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Quelle: DAkkS Leitfaden Usability 1.3, Fraunhofer FIT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
16.
Personas Nutzungsanforderungen (Beispiele) Der Nutzer
muss über das System E-Mails versenden können, ggfs. mit Anhang. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Der Nutzer muss am System versendete E-Mail wiederfinden und einsehen können. © itemis AG Quelle: DAkkS Leitfaden Usability 1.3 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
17.
Personas Aufgabenmodell (Beispiel) Kernaufgabe: E-Mail
verfassen Teilaufgaben 1. Empfänger auswählen 2. Inhalt verfassen 3. Dokumente anhängen 4. E-Mail versenden ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 5. Kopie speichern © itemis AG Quelle: DAkkS Leitfaden Usability 1.3 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
18.
Personas Beispiel-Nutzungsszenario Benutzeraktion Systemreaktion Nutzungsanforderung ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Aufgabenmodell © itemis AG Quelle:
DAkkS Leitfaden Usability 1.3 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
19.
Personas Beispiel-Nutzungsszenario Aufgabenmodell Benutzeraktion Systemreaktion Nutzungsanforderung KA: E-Mail verfassen TA1:
Empfänger auswählen TA2: Inhalt verfassen TA3: Dokumente anhängen TA4: E-Mail versenden ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● TA5: Kopie speichern © itemis AG Quelle: DAkkS Leitfaden Usability 1.3 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
20.
Personas Beispiel-Nutzungsszenario Aufgabenmodell Benutzeraktion KA: E-Mail verfassen Systemreaktion Nutzungsanforderung Ausgangssituation: Das
System zur Eingabe von E-Mails ist gestartet. TA1: Empfänger auswählen Name oder E-MailAdresse eingeben oder auswählen Zeigt ausgewählte Empfänger TA2: Inhalt verfassen Betreff und Inhalt eingeben Zeigt Betreff und Inhalt TA3: Dokumente anhängen Aufruf der Funktion zum Anhängen von Dokumenten Zeigt eine Liste verfügbarer Dokumente Gewünschte Dokumente auswählen Zeigt ausgewählte Dokumente als Anhang Wählt »Senden« Zeigt den Versandstatus TA4: E-Mail versenden Zeigt den Speicherort der Kopie ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● TA5: Kopie speichern © itemis AG Quelle: DAkkS Leitfaden Usability 1.3 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
21.
Personas Beispiel-Nutzungsszenario Aufgabenmodell Benutzeraktion Nutzungsanforderung Ausgangssituation: Das System zur
Eingabe von E-Mails ist gestartet. KA: E-Mail verfassen Systemreaktion Der Nutzer muss über das System E-Mails versenden können, ggfs. mit Anhang. TA1: Empfänger auswählen Name oder E-MailAdresse eingeben oder auswählen Zeigt ausgewählte Empfänger TA2: Inhalt verfassen Betreff und Inhalt eingeben Zeigt Betreff und Inhalt TA3: Dokumente anhängen Aufruf der Funktion zum Anhängen von Dokumenten Zeigt eine Liste verfügbarer Dokumente Gewünschte Dokumente auswählen Zeigt ausgewählte Dokumente als Anhang Wählt »Senden« Zeigt den Versandstatus TA4: E-Mail versenden Zeigt den Speicherort der Kopie Der Nutzer muss am System versendete EMail wiederfinden und einsehen können. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● TA5: Kopie speichern © itemis AG Quelle: DAkkS Leitfaden Usability 1.3 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
22.
Personas Ableitung der Personas Erstellung
mindestens einer Persona für jede Benutzergruppe Berücksichtigung von Zielen, Aufgaben und Problemen, Erfordernissen und Nutzungsanforderungen, Eigenschaften und Einstellungen Validierung der Personas Korrekt gezeichnet? Für die Unternehmensziele relevant? Sichtbar machen, z.B. Poster, die bei den Projektbeteiligten in den Büros hängen ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Dokumentation, Reports oder andere technische Dokumente © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
23.
Na komm, das
ist schon ein bisschen aufwändig, oder? Was soll man das alles noch machen? ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Wer soll das bezahlen? © itemis AG Quelle: freydenker.com ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
24.
Personas Lean UX Methode Erstellung
von »Proto-Personas« durch das Produkt/Projekt-Team Kreativ-Workshops, Brainstorming Fokus auf Bedürfnisse und Ziele ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
25.
Personas Lean UX Methode 1 2 Foto/Zeichnung Familienverhältnisse Name
und Alter Persönliche Situation Rolle Generelle Einstellungen (zum Produkt) 3 Mögliche Lösungsansätze ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Bedürfnisse und Probleme 4 © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
26.
Personas ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Lean UX Methode ©
itemis AG Quelle: coschedule.com ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
27.
Personas Lean UX Methode Wichtig:
Annahmen im weiteren Projektverlauf permanent validieren und Personas ggfs. anpassen. Das gilt auch für auf empirischem Weg ermittelte Personas. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
28.
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Viel Spaß bei
der Entwicklung eigener Personas! © itemis AG Quelle: http://1tag1mensch.wordpress.com/ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
29.
Kontakt: Michael Jendryschik michael.jendryschik@itemis.de https://twitter.com/jendryschik https://www.xing.com/profiles/Michael_Jendryschik ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● itemis AG
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