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“No one should
                                        assume that
                                       what he or she
                                      perceives is the
                                       same as what
                                      others perceive”
                                           (p. 81)
Copyright © 2010, 2006 Pearson Education, Inc.
 How We Understand and Organize the World
 How We Respond to the World
 How We Develop and Form Identities
 How We Choose and Develop Relationships
A  process by which we take information in
  and seek to understand it.
 Three separate but interrelated processes:
  • Selection
  • Organization
  • Interpretation




        Copyright © 2010, 2006 Pearson Education, Inc.
Selection (p. 83)

•   Intensity
•   Size
•   Contrast
•   Repetition
•   Movement
Copyright © 2010, 2006 Pearson Education, Inc.
 Ask yourself:
   • What might I have failed to notice?
   • Have I engaged in faulty thinking?
   • Has my physical condition impacted my perceptions?
   • Has my cultural background influenced my perceptions?
   • Has my social role influenced my perceptions?

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Chapter4

  • 1.
  • 2. “No one should assume that what he or she perceives is the same as what others perceive” (p. 81) Copyright © 2010, 2006 Pearson Education, Inc.
  • 3.  How We Understand and Organize the World  How We Respond to the World  How We Develop and Form Identities  How We Choose and Develop Relationships
  • 4. A process by which we take information in and seek to understand it.  Three separate but interrelated processes: • Selection • Organization • Interpretation Copyright © 2010, 2006 Pearson Education, Inc.
  • 5.
  • 6. Selection (p. 83) • Intensity • Size • Contrast • Repetition • Movement
  • 7.
  • 8. Copyright © 2010, 2006 Pearson Education, Inc.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.  Ask yourself: • What might I have failed to notice? • Have I engaged in faulty thinking? • Has my physical condition impacted my perceptions? • Has my cultural background influenced my perceptions? • Has my social role influenced my perceptions?