Produced by Dr. Lori DeWitt; Adapted by Dr. Jennifer Cox.

2. Addition of Individual and Social Forces
Copyright © 2010, 2006 Pearson Education, Inc.

3.  Participants- Steve & Jan
 Setting- His apartment
 Message “I need some space.”
• Encoding-His feelings into words.
• Decoding-Her interpretation of the
words
 Channels-F2F
 Noise-Loud neighbors, headache
 Feedback- “I can’t believe you’re
breaking up with me.”
 Culture-Dating is an individual choice.
 Societal Forces- What will people think
when I show up at the wedding this
weekend without a date?
 Individual Forces- I really need to find
someone who is more reliable.
Copyright © 2010, 2006 Pearson Education, Inc.

4.  Symbols can be…
• Words
• Expressions/gestures
• Objects

5. Family

6. Pretend that our class is being held face-to-face and you were meeting your
classmates for the first time. As an ice breaker activity, we play a game of
Pictionary. Draw a picture of the five words below, as if you were trying to get
your classmates to guess these words.
1. Mouse
2. Home
3. Breakfast
4. Success
5. Freedom

7. Pretend that our class is being held face-to-face and you were meeting your
classmates for the first time. As an ice breaker activity, we play a game of
Pictionary. Draw a picture of the five words below, as if you were trying to get
your classmates to guess these words.
1. Mouse
2. Home
3. Breakfast
4. Success
5. Freedom

8. Pretend that our class is being held face-to-face and you were meeting your
classmates for the first time. As an ice breaker activity, we play a game of
Pictionary. Draw a picture of the five words below, as if you were trying to get
your classmates to guess these words.
1. Mouse
2. Home
3. Breakfast
4. Success
5. Freedom

9. Pretend that our class is being held face-to-face and you were meeting your
classmates for the first time. As an ice breaker activity, we play a game of
Pictionary. Draw a picture of the five words below, as if you were trying to get
your classmates to guess these words.
1. Mouse
2. Home
3. Breakfast
4. Success
5. Freedom

10. Pretend that our class is being held face-to-face and you were meeting your
classmates for the first time. As an ice breaker activity, we play a game of
Pictionary. Draw a picture of the five words below, as if you were trying to get
your classmates to guess these words.
1. Mouse
2. Home
3. Breakfast
4. Success
5. Freedom

11. Pretend that our class is being held face-to-face and you were meeting your
classmates for the first time. As an ice breaker activity, we play a game of
Pictionary. Draw a picture of the five words below, as if you were trying to get
your classmates to guess these words.
1. Mouse
2. Home
3. Breakfast
4. Success
5. Freedom

12.  Communication is…
• Based on shared
symbols
• Changing over time
• Culturally bound
• Adaptable to different
audiences.
• Capable of privileging
some ideas over others
• Can make vague
concepts tangible.

13.  Pre-readers, 3-5
recognized
McDonald’s, Disney,
even Toyota!
 McAlister, A. R., & Cornwell, T. (2010).
Children's brand symbolism understanding:
Links to theory of mind and executive
functioning. Psychology & Marketing, 27(3),
203-228.