Web 2.0 for Business Development

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Presentation on how disruptive Web 2.0 technology has completely shifted the world of marketing and buying, and on how to create a Web 2.0 system and action plan for business development with LinkedIn, Facebook, Twitter. Presented to the ProVisors (www.provisors.com) Distribution and Manufacturing 1 (DAM1) affinity group .

Negócios Tecnologia

Web 2.0 for Business
Development
presented to

Distribution and Manufacturing Affinity Group

by Jennifer Beever, CMC [WLK2]

© New Incite 2009, All Rights Reserved, www.newincite.com

Just Some of the Web 2.0 World

© New Incite 2009, All Rights Reserved, www.newincite.com

WIIFM

?

© New Incite 2009, All Rights Reserved, www.newincite.com

Marketing Change

© New Incite 2009, All Rights Reserved, www.newincite.com

Old
• One to many
• Synchronous
• “Push” marketing
• Geographic
barriers
• Unique Selling
Proposition
• Sales funnel
© New Incite 2009, All Rights Reserved, www.newincite.com

New
• Many to many
• Asynchronous
• “Pull” marketing
• Geographic
boundaries fall
• UBN: Unique
Buying Need
• Buying funnel
© New Incite 2009, All Rights Reserved, www.newincite.com

Create a Web 2.0 System

© New Incite 2009, All Rights Reserved, www.newincite.com

System Integration: Tweets,
Status Updates, Content

© New Incite 2009, All Rights Reserved, www.newincite.com

Web 2.0 Action Plan

© New Incite 2009, All Rights Reserved, www.newincite.com

Resources
• www.hubspot.com (Mike Volpe
webinar on using Web 2.0)
• http://executivesguide-web20.com/
(Chris Rollyson, UBN, Social Network
Lifecycle Model)
• http://elearningtech.blogspot.com/
(Tony Karrer, content on Web 2.0)
• www.tweetdeck.com
• www.twitterfeed.com
• www.ping.fm
© New Incite 2009, All Rights Reserved, www.newincite.com

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