SlideShare uma empresa Scribd logo
1 de 29
MODULE 5.2
FORM & CONTENT




   Art 100
   Understanding Visual Culture
What will happen in
 this movie?

How do you know?



http://prezi.com/saze
  mrmsx16b/what-
  is-a-genre/
Advertisers work
 hard to create       “This is a
                      romantic
 visual messages      comedy with
                      two young
 that can be          stars.”
 decoded in a rapid
 glance.
Edgar Degas
Edmondo&ThérèseMorbilli
circa 1867
Oil on canvas
45 7/8 x 34 ¾ inches
One of these belongs to our
common visual culture, the
other does not.
In art history, we often
distinguish between subject
matter and form.




 Arnold Genthe, Portrait of Helen Cooke
 in a Field of Poppies, 1907
Paula Modersohn-Becker
Old Woman with Poppies
1906
Georgia O’Keeffe, Oriental Poppies, 1928
Claude Monet
Fields of Oats and Poppies, 1890
Oil on canvas, 25 x 36 inches
Stuart Franklin (Magnum photo)
Peter Melchett’s
organic farm in
Ringstead, with poppies
and cornflowers
growing alongside
organic wheat
2008
What is Formal
Analysis?
 Breaking a work down into
  component parts for purposes of
  systematic observation and
  understanding.
 When the parts are put back
  together, you do so with a richer
  understanding of each part and how
  they fit together.
2 & 3-DIMENSIONAL MEDIA

 Two-dimensional=flat
 Three-dimensional=existing in space
   Sculpture
     Relief (bas-relief)
     Sculpture in the round
     Installation
   Architecture and landscape architecture
 Dimension of time is added
   Film
   Video
Drawings
Paintings
Photographs
Prints
LINE and COLOR
Are considered the two most basic elements of two-
dimensional art

      Long history of talking about these two
       properties
      Disegnoversus colore(in Italy)
      Dessinvs. couleur(in France)
LINE
        Line/design can mean
         several things:
        (It’s clearer if we use a more
         direct translation: design)
        Design could mean:
          A drawing
          A plan to make something
Ingres,
Apotheosis of
Homer,
c. 1827,
brush,
gouache, and
gray wash on
paper, Louvre
This is both a “drawing” and
a “plan’ for how to make the
work. It comes first.
So color was thought to be
secondary.
Except that some artists defied this rule.

They said, actually paint is what paintings are
  made of, and paint is pigment (a color)
  suspended in a medium (some sort of binder).
Jan van derStraet (Dutch, 1523 – 1604) The Painter's Studio
Assistant grinding colors for use in a Diego Rivera fresco
Pierre Bonnard’s worktable, 1945
Magdalenian era, 10,000 BCE, palette and grinding stone
So color was thought to be
secondary.
Artists hate rules. As soon as you give them one
  they will try to break it.

This academic rule “design has priority; it is the
  first thing, and the most important thing”
  was closely associated with the city of
  Florence.

So the artists of Venice tried to disprove it.
Michelangelo,
DoniTondo,
1504
Michelangelo Buonarroti, Cumaean
Sibyl, detail, Sistine Ceiling, 1508-12
“Flesh was the reason oil painting was
invented.”
               —20thc. artist Willem de Kooning




   Giorgione, Sleeping Venus, c. 1510
http://www.metmuseum.org/toah/hd/vefl/hd_vefl.htm#thumbnails

LEARN MORE ABOUT… VENETIAN
PAINTING

Mais conteúdo relacionado

Mais procurados

MUSEUM POSTER
MUSEUM POSTERMUSEUM POSTER
MUSEUM POSTER
Linh Le
 
Postimpressionism
PostimpressionismPostimpressionism
Postimpressionism
cequinn1
 
Collaborative – Information Fluency
Collaborative – Information FluencyCollaborative – Information Fluency
Collaborative – Information Fluency
Ms. Beka
 
How my print production conforms to the skiffle genre
How my print production conforms to the skiffle genreHow my print production conforms to the skiffle genre
How my print production conforms to the skiffle genre
madeleinafleur
 
The Pixel As Minimal Art
The  Pixel As  Minimal  ArtThe  Pixel As  Minimal  Art
The Pixel As Minimal Art
trchambers
 

Mais procurados (19)

Question 2
Question 2Question 2
Question 2
 
J BREAVER (English)
J BREAVER (English)J BREAVER (English)
J BREAVER (English)
 
UTurm Awesome Concept
UTurm Awesome ConceptUTurm Awesome Concept
UTurm Awesome Concept
 
Prodigy
ProdigyProdigy
Prodigy
 
MUSEUM POSTER
MUSEUM POSTERMUSEUM POSTER
MUSEUM POSTER
 
05 ud colour 1
05 ud colour 105 ud colour 1
05 ud colour 1
 
Postimpressionism
PostimpressionismPostimpressionism
Postimpressionism
 
Minimalism
MinimalismMinimalism
Minimalism
 
Abstraction
AbstractionAbstraction
Abstraction
 
Dots in art
Dots in artDots in art
Dots in art
 
Amze Emmons Presentation1
Amze Emmons Presentation1Amze Emmons Presentation1
Amze Emmons Presentation1
 
Ch02visualliteracyes
Ch02visualliteracyesCh02visualliteracyes
Ch02visualliteracyes
 
Collaborative – Information Fluency
Collaborative – Information FluencyCollaborative – Information Fluency
Collaborative – Information Fluency
 
How my print production conforms to the skiffle genre
How my print production conforms to the skiffle genreHow my print production conforms to the skiffle genre
How my print production conforms to the skiffle genre
 
KVB117 09 Materiality and Concept
KVB117 09 Materiality and ConceptKVB117 09 Materiality and Concept
KVB117 09 Materiality and Concept
 
Mondrian
MondrianMondrian
Mondrian
 
The Pixel As Minimal Art
The  Pixel As  Minimal  ArtThe  Pixel As  Minimal  Art
The Pixel As Minimal Art
 
Pointilism
PointilismPointilism
Pointilism
 
05 ud colour 2
05 ud colour 205 ud colour 2
05 ud colour 2
 

Destaque (7)

UVCWeek2Class2
UVCWeek2Class2UVCWeek2Class2
UVCWeek2Class2
 
UVCWeek 2Class 1
UVCWeek 2Class 1UVCWeek 2Class 1
UVCWeek 2Class 1
 
Fall15Module6.1
Fall15Module6.1Fall15Module6.1
Fall15Module6.1
 
Small Cognitive Psychology for Big Interaction Design
Small Cognitive Psychology for Big Interaction DesignSmall Cognitive Psychology for Big Interaction Design
Small Cognitive Psychology for Big Interaction Design
 
Interaction design and cognitive aspects
Interaction design and cognitive aspects Interaction design and cognitive aspects
Interaction design and cognitive aspects
 
Cognitive process
Cognitive processCognitive process
Cognitive process
 
Optical illusion
Optical illusionOptical illusion
Optical illusion
 

Semelhante a Art100Su12Module05.2

what is art and the visual elements
what is art and the visual elementswhat is art and the visual elements
what is art and the visual elements
d cason
 
Elements of art
Elements of artElements of art
Elements of art
barleycat
 
20 pics a student revised
20 pics a student revised20 pics a student revised
20 pics a student revised
Paulina_Truong
 
Week2 Visual Elements Part2
Week2 Visual Elements Part2Week2 Visual Elements Part2
Week2 Visual Elements Part2
nateabels
 
Chapter 1, What Is Art
Chapter 1, What Is ArtChapter 1, What Is Art
Chapter 1, What Is Art
Laura Smith
 

Semelhante a Art100Su12Module05.2 (20)

UVCSp15Module4.2
UVCSp15Module4.2UVCSp15Module4.2
UVCSp15Module4.2
 
Fall15Module5.2
Fall15Module5.2Fall15Module5.2
Fall15Module5.2
 
what is art and the visual elements
what is art and the visual elementswhat is art and the visual elements
what is art and the visual elements
 
Chapter 2
Chapter 2Chapter 2
Chapter 2
 
2d 3d Media
2d 3d Media2d 3d Media
2d 3d Media
 
Towards a modern view of life
Towards a modern view of lifeTowards a modern view of life
Towards a modern view of life
 
Elements of Art
Elements of ArtElements of Art
Elements of Art
 
ART100_Fall2016_Class13.2
ART100_Fall2016_Class13.2ART100_Fall2016_Class13.2
ART100_Fall2016_Class13.2
 
Elements of art
Elements of artElements of art
Elements of art
 
Sayre woa ch04_lecture-243767
Sayre woa ch04_lecture-243767Sayre woa ch04_lecture-243767
Sayre woa ch04_lecture-243767
 
ART100_Fall2016_Class12.2
ART100_Fall2016_Class12.2ART100_Fall2016_Class12.2
ART100_Fall2016_Class12.2
 
ART 213 Midterm Study Slidehow #1
ART 213 Midterm Study Slidehow #1ART 213 Midterm Study Slidehow #1
ART 213 Midterm Study Slidehow #1
 
20 pics a student revised
20 pics a student revised20 pics a student revised
20 pics a student revised
 
Week2 Visual Elements Part2
Week2 Visual Elements Part2Week2 Visual Elements Part2
Week2 Visual Elements Part2
 
UVC100Summer16_WedJune8
UVC100Summer16_WedJune8UVC100Summer16_WedJune8
UVC100Summer16_WedJune8
 
E:\Final Exam\Final Exam Review Condensed
E:\Final Exam\Final Exam Review CondensedE:\Final Exam\Final Exam Review Condensed
E:\Final Exam\Final Exam Review Condensed
 
12. impressionism
12. impressionism12. impressionism
12. impressionism
 
Chapter 1, What Is Art
Chapter 1, What Is ArtChapter 1, What Is Art
Chapter 1, What Is Art
 
20 pics a student
20 pics a student20 pics a student
20 pics a student
 
Conceptual art and Software Art
Conceptual art and Software ArtConceptual art and Software Art
Conceptual art and Software Art
 

Mais de Jennifer Burns

Mais de Jennifer Burns (20)

Art100 sp17 class14.1_riseofcommercialculture
Art100 sp17 class14.1_riseofcommercialcultureArt100 sp17 class14.1_riseofcommercialculture
Art100 sp17 class14.1_riseofcommercialculture
 
ART100_Fall2016_Class15.1
ART100_Fall2016_Class15.1ART100_Fall2016_Class15.1
ART100_Fall2016_Class15.1
 
ART100_Fall2016_Class14.2
ART100_Fall2016_Class14.2ART100_Fall2016_Class14.2
ART100_Fall2016_Class14.2
 
ART100_Fall2016_Class14.1
ART100_Fall2016_Class14.1ART100_Fall2016_Class14.1
ART100_Fall2016_Class14.1
 
ART100_Fall2016_Class13.1
ART100_Fall2016_Class13.1ART100_Fall2016_Class13.1
ART100_Fall2016_Class13.1
 
UVC100_Fall16_Class12.1
UVC100_Fall16_Class12.1UVC100_Fall16_Class12.1
UVC100_Fall16_Class12.1
 
ART100_Fall2016_Class11.2
ART100_Fall2016_Class11.2ART100_Fall2016_Class11.2
ART100_Fall2016_Class11.2
 
ART100_Fall2016_Class11.1
ART100_Fall2016_Class11.1ART100_Fall2016_Class11.1
ART100_Fall2016_Class11.1
 
ART100_Fall2016_Class10.2
ART100_Fall2016_Class10.2ART100_Fall2016_Class10.2
ART100_Fall2016_Class10.2
 
ART100_Fall2016_Class10.1
ART100_Fall2016_Class10.1ART100_Fall2016_Class10.1
ART100_Fall2016_Class10.1
 
Art100 fall2016 class9.2_paperworkshop
Art100 fall2016 class9.2_paperworkshopArt100 fall2016 class9.2_paperworkshop
Art100 fall2016 class9.2_paperworkshop
 
Uvc100 fall2016 class8.2
Uvc100 fall2016 class8.2Uvc100 fall2016 class8.2
Uvc100 fall2016 class8.2
 
Uvc100 fall2016 class8.1
Uvc100 fall2016 class8.1Uvc100 fall2016 class8.1
Uvc100 fall2016 class8.1
 
UVC100_Fall16_Class7.1
UVC100_Fall16_Class7.1UVC100_Fall16_Class7.1
UVC100_Fall16_Class7.1
 
Uvc100 fall2016 class6.2_semiotics_pt2
Uvc100 fall2016 class6.2_semiotics_pt2Uvc100 fall2016 class6.2_semiotics_pt2
Uvc100 fall2016 class6.2_semiotics_pt2
 
Uvc100 fall2016 class6.1_intro_semiotics
Uvc100 fall2016 class6.1_intro_semioticsUvc100 fall2016 class6.1_intro_semiotics
Uvc100 fall2016 class6.1_intro_semiotics
 
Art100 fall2016 class5.2_putting_italltogether
Art100 fall2016 class5.2_putting_italltogetherArt100 fall2016 class5.2_putting_italltogether
Art100 fall2016 class5.2_putting_italltogether
 
Art100 fall2016 class5.1_formal_analysisstepbystep
Art100 fall2016 class5.1_formal_analysisstepbystepArt100 fall2016 class5.1_formal_analysisstepbystep
Art100 fall2016 class5.1_formal_analysisstepbystep
 
Art100 fall2016 class4.2_formal_analysis
Art100 fall2016 class4.2_formal_analysisArt100 fall2016 class4.2_formal_analysis
Art100 fall2016 class4.2_formal_analysis
 
UVC100_FALL16_CLASS4.1
UVC100_FALL16_CLASS4.1UVC100_FALL16_CLASS4.1
UVC100_FALL16_CLASS4.1
 

Último

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 

Art100Su12Module05.2

Notas do Editor

  1. Genre is a structure of expectations that guides the viewer through the work.
  2. In contrast, artists do not usually assume that they reach their viewers in a competitive situation where there is only a moment to grab and hold visual attention.Typically the expectation is that artists can present more ambiguous visual information, and part of the fun is in discussing and debating how we put that information together.
  3. 1000s of example of movie postersMay or may not have seen 1000s of examples of FamiliarityAlso, medium is different and less familiarAlso, requirement of immediate intelligibility isn’t present
  4. Set of techniquesDeveloped mostly in the writing
  5. Jean August Dominique Ingres