Penny On is a fundraising brand, mechanism and campaign to raise money effortlessly for sustainable development. It's goals are linked to the United Nation's Eight Millennium Development Goals.

1. The Penny On Trust is a registered charity number 1113804 1 introducingpenny on The Penny On Trust is a registered charity number 1113804 Jeremy Dent Head of Digital Marketing

3. a universal fundraising brand designed to enable everyone to participate

4. a bar code and opt in choice for consumers everywhere

5. Our mission is …to become the most ubiquitous and instantly recognisable fundraising brand in the world, for sustainable initiatives, by 2020

6. The Penny On Trust is a registered charity number 1113804 3 penny on supports … Local and International sustainable initiatives that align with The Millennium Development Goals. The eight MDGs break down into21 quantifiable targetsthat are measured by60 indicators. The Millennium Goals have been adopted by 189 nations and signed by 147 heads of state and governments.

7. penny on retail focus The retail sector is a key area of focus for penny on because of its scale and influence with the public as a whole; Source - UK Retail Futures 2011: Sector Summary, Datamonitor, BRC The Penny On Trust is a registered charity number 1113804 4 In 2008 there were 293,510 retail outlets in the UK and more than a third of consumer spending went through shops UK retail sales were approximately £287 billion in 2009(which is larger than the combined economies of Denmark and Portugal) As of September 2009, the retail industry employed over 2.8 million people (This equates to 11% of the total UK workforce) The retail sector generates 8% of the Gross Domestic Product of the UK Sales over the internet account for less than 4% of total retail sales, despite strong growth in recent years

9. Conservative forecasts show that to raise £1m over the next 3 years from penny donations requires only 300 stores to participate.

10. Retailers and manufacturers opting to match the consumer penny donation would triple the potential equating to £3m in 3 years.The Penny On Trust is a registered charity number 1113804 retailer participation 5

11. penny on at the point of sale The Penny On Trust is a registered charity number 1113804 6 In the last 6 months alone, the penny onteam has achieved the following: penny on went live in the Big Label department store in Chorley, Lancs in May 2009 and as at 30th Nov 09, 6% of retail transactions were attracting the penny Franklins deli in Liverpool launched on 10th Dec with penny on as an integral part of their ethical values in action The Catalyst Scientific Discovery Centre in Widnes will go live in March 10 Socks For Happy People has already put “penny on pack” and will be our first on-line retailer Max Box has built penny on into their self service interactive kiosks as part of their national roll-out Liverpool City Centre and Chester are in a race to be the first to adopt penny on citywide

12. penny on sustainable growth The Penny On Trust (TPOT) has to be self sustaining to enable 100% of consumer giving to be allocated to MDG initiatives. Businesses Supporting Penny On (BSPO) is how we achieve that. Growth cycle Businesses invited to register and participate in BSPO which provides working capital for the campaign Consumers invited to add a penny onwhich provides funds for investment in local and international development NGO’s invited to apply for funds to enable development which in turn provides evidence for business cause-related marketing GSR GSR = Global Social Responsibility The Penny On Trust is a registered charity number 1113804 7

13. 13000 12000 11000 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 5 Qtr 6 Qtr 7 Qtr 8 Qtr 9 Qtr 10 Qtr 11 Qtr 12 Micro - emp <10 Small - emp < 50 Medium < 250 Business Supporting Penny On (BSPO) underlines the effortless giving value of penny on. Businesses can register as a BSPO, pay a small registration fee of £20.20 and then donate one penny per day per employee. Conservative forecasting shows that to raise £6m over the next 3 years from BSPO donations requires only 12,000 companies to participate The Penny On Trust is a registered charity number 1113804 8 supporting penny on

14. penny on being supported As at Dec 09, over 40 companies have signed up as BSPO’s including: Business Networks, Creative Designers, Accountants, Solicitors, Retail Store Designers, Hotel Interior Designers, Exhibition Designers, Virtual Office Assistants, Consultancies, Personal Development Specialists, Travel Consultants, Retailers + The Penny On Trust is a registered charity number 1113804 9

15. The Penny On Trust is a registered charity number 1113804 10 Questions ? stephen.bailey@pennyon.com www.pennyon.com