The document discusses the conventions used and challenged in a student-created music video and related media products for a ska punk band. It followed conventions like the singer singing into the camera in the video. It challenged conventions by starting with the protagonist's mundane work routine before he rebels. Red and black clothing was used to follow punk color conventions. The narrative and concept conventions were followed in the video but not the performance convention. Conventions of album covers, digipaks, and magazine ads were also followed, like using the standard band font and including release dates at the bottom.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. Conventions of a music video
A convention of real music videos is for
the singer to sing into the camera. We
followed this convention because
throughout the music video, the main
character is singing in to the camera. He
does this for the majority of the video
except from a few shots.
The first part of the music video is about a man
going to work and doing the normal, typical
routine for a working day. We challenged the
conventions of a ska punk music video by
putting this in the beginning of the video.
However, we then followed the conventions of
a ska punk music video by having the man
being rebellious and going against what his
typical routine consists of and just acting just
how he wants and having a good time.

3. At the beginning of the music video, the man is wearing a suit and
is looking smart. This breaks the conventions of a ska punk
character because this is not the type of clothing they wear. The
reason we used this idea is to emphasise the contrast of the
beginning of the video to the rest of it. The ‘fun’ side of the video,
he is wearing casual clothes as well as the other band members.
This follows conventions and is more stereotypical of a ska punk
attitude. While researching we found out that an apparent
convention of colour in punk music videos is red and black. We
followed this convention by giving the actor red and black clothing.
Business man style Ska punk style

4. There are three main conventions of a music video
which are narrative, performance and concept.
• Narrative means there is a story throughout the
music video.
• Performance means the performance of the band.
• Concept means there is a theme behind the video.
Music videos can have only one of these conventions,
alternatively, they could contain all three of these
conventions.
Our music video contains the narrative convention and
the concept convention.

5. The story behind the music video is a working class man,
getting up for a typical 9-5 day at work, is shows his
morning routine and his route to work. This all changes
when more instruments start playing and the song gets
more upbeat. The man then realises that he doesn’t want
to do the tedious office job anymore, he turns around, puts
his hand on the camera, the screen darkens then when it
comes back to light, he is dressed in his casual clothes in a
childish environment with lots of colours. This emphasises
the contrast between the normal work routine and just
being free and doing whatever he wants. This then carries
on for the rest of the video.

6. Conventions of a Digipak
• We have followed conventions of the way the
• A convention of The King Blues band’s name is presented on the album cover by
album cover is to have the band in using the same font that The King Blues used for
the photo, not doing anything but
just posing. their CDs.
• The name of the band is across the top, again we
• They usually have dull colours and
nothing bright. have followed that convention.
•We broke the convention of having a band photo
• The band name is in a block font
across the top of the CD case. for the front cover of the digipak. We did try
this, however using a location shot for the front
• The font used is a standard font
and it is used throughout all their cover looked much more professional that the
albums and singles. photo we had of the singer. The photo is of a
location that was used in the music video.

7. Conventions of a magazine advert
We used the convention
of having the front cover
of the album.
We followed the convention of
presenting the information
about the release date/tour
dates towards the bottom of the
page.
We followed conventions of
having a simple font for the
information about the CD and
DVD.