The document outlines the goals and global launch of the Decade of Action for Road Safety 2011-2020. The goal is to halt or reverse the predicted increase in road traffic fatalities worldwide. Over 400 events were held in over 100 countries and several heads of state supported it. Many countries developed new national road safety plans and laws on issues like speeding and drunk driving. Over 300 newspaper articles covered it in over 60 countries and it received coverage from major news networks and websites. The campaign was promoted through social media, gaining over 2,500 Facebook fans and being tweeted over 1,000 times reaching over 300,000 people.