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情感性的視覺設計思考 - 洛可可的2.0計劃 -從內容提供到可能的社群經營-
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情感性的視覺設計思考 - 洛可可的2.0計劃 -從內容提供到可能的社群經營-
1.
情感性的視覺設計思考
洛可可的 2.0 計劃 - 從內容提供到可能的社群經營 - 洛可可影音創意 數位視覺設計 總監 吳國禎 洛可可影音創意 動畫製作 總監 楊東岳
2.
洛可可影音創意簡介 1. 作品欣賞
2. 發展介紹 3. 成員簡介
3.
WEB2.0 –
應該不只是冷媒體 ◎熱媒體: 在傳播訊息時,會展現響亮、鮮艷、高姿態等特色 , 直朝感官而來,提供大量的資訊,但想像力卻極弱,故人們參與程度較淺。 電視、卡通、象形文字、妞妞舞、討論會 ◎ 冷媒體: 在傳播訊息時,會展現模糊的、輕緩的、低姿態等特色,婉約地讓我們沈浸於其中,提供少量的資訊,需由人發揮想像力,故對象參與程度較深。 電影、演講、希特勒、收音機、相片、音標文字、華爾茲
4.
◎ 透光
/ 打光比( Light-through / light-on ) 打光:物體經由光線照射後而呈現在人們的眼前;人們消極、被動接受的訊息傳遞。例如:電影、報章雜誌 透光:物體本身會發出亮光 ( 或訊息 ) ;人們積極、主動去關心與接受其訊息傳遞。 例如:電視、電腦… .. 手機 報紙消失了, 打光媒體漸少…
5.
◎ 使用者即內容
由於世人對於出現在之前的一切事物,不做詮釋就是不行,以致於使用媒體的人即等於決定了媒體的內容。 只要電子媒介開始運作,例如接通電話、廣播與電視的放送,使用的人們自然就會延伸到電子媒介的每一端,成為另一端的內容 。 來源 / 南華出版所研究生 陳應強‧陳淑萍‧蔡坤哲 http://www .nhu.edu.tw /~society/e-j/29/29-24 .htm 人類的訊息 80% 接受來自視覺 視覺是使用者有所選擇的延伸
6.
◎
WEB2.0 的文藝復興運動 真正的普羅藝術運動, 1.0 的時代,建立個人網站的難度還是存在, 2.0 以後,程式機制的成熟,免費個人化網站以及網誌系統,使更多的個體在網際網路上建立個人的頁面,加上數位影像裝置﹝包含數位相機、攝錄影機…硬體普及﹞,前所未有的視覺資訊藝術形式大量的在網際網路上展演。
7.
◎
網路的社群如同生物般的結構運作 視覺的展現可能性大為提昇,不透過印刷的傳播更為快速。 視覺的因素也成為群聚的因素之一: BLOG 是否有好看的版型,個人化的視覺設定有多少 選擇相同版型的人,是否也是一種族群類型。 摩斯漢堡 V.S. 肯德雞
8.
文字》圖像》音樂》動畫》影像》社群》潮流》主義 資訊流通的發展
9.
接受訊息的方式 80% 來自視覺,也千萬別忘了聽覺
音樂元素在建構情感性的設計也是非常重要的
10.
Less is More
只留下機能,除去藝術 ? 機能主義 人造屋子,屋子造人
11.
擁有一間自己的咖啡店 寫一本自己的小說 是許多人心中的夢想
也是洛可可 2.0 改版計劃
12.
經營一家虛擬咖啡店 你的傷心咖啡館
13.
洛可可的治療系社群 ◎ 個人化的虛擬咖啡廳模組
◎ 你的書房會客室 ◎ 音樂 + 文章 + 插畫 ◎ 傷心紀念館﹝你的愛情紀念日﹞ ◎ 文學作家 - 名家咖啡館
14.
◎ 個人化的虛擬咖啡廳模組 –
一般會員 VS. 付費會員 ◎ 你的書房會客室 – 行動書本訂閱 ◎ 音樂 + 文章 + 插畫 – 音樂及插圖的付費選定 ◎ 傷心紀念館﹝你的愛情紀念日﹞ - 實體商品電子商務販售 - 銀飾、賀卡……。 - 虛擬商品 - 電子賀卡、手機賀卡、手機行動文學訂閱 收費模式
15.
社群﹝交友﹞ + 視覺區隔
+ 聽覺服務 + 情感性主題 + 主題動畫內容﹝宣傳﹞
16.
從內容提供到社群服務 建立品牌認同
17.
謝謝大家 歡迎交流提問