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Social media is my business module 2

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Jeff Yaniga
Jeff Yaniga

Includes 10 Rules of Social Media Marketing

Aperfeiçoamento pessoal
1 de 21
Social Media Is My Business ,[object Object],Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb
 
Ten Rules Of Social Media Marketing ,[object Object],[object Object],[object Object]
Rule #1 Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.
Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
Rule #2 Listen. Seek first to understand…..then to be understood.
Group Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #3 Social Media Marketing is a commitment, not a campaign.
Wishyawoulda ,[object Object],[object Object],[object Object],[object Object]
Rule #5 No channel is an island.
Other Channels ,[object Object],[object Object],[object Object]
Rule #4 Be human. Part of being human is making mistakez.
Rule #6 Social Media is a team sport.
Who are potential social media teammates? ,[object Object],[object Object],[object Object],[object Object]
Rule #7 If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.
“ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”  FRIENDLY REMINDER
“ Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.” FRIENDLY REMINDER
Rule #8 If you do it, measure it.
Measuring Social Media Performance ,[object Object]
Rule #9 Give.
Rule #10 Attitude is everything.

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Social media is my business module 2

  • 1.
  • 2.  
  • 3.
  • 4. Rule #1 Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.
  • 5. Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
  • 6. Rule #2 Listen. Seek first to understand…..then to be understood.
  • 7.
  • 8. Rule #3 Social Media Marketing is a commitment, not a campaign.
  • 9.
  • 10. Rule #5 No channel is an island.
  • 11.
  • 12. Rule #4 Be human. Part of being human is making mistakez.
  • 13. Rule #6 Social Media is a team sport.
  • 14.
  • 15. Rule #7 If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.
  • 16. “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”  FRIENDLY REMINDER
  • 17. “ Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.” FRIENDLY REMINDER
  • 18. Rule #8 If you do it, measure it.
  • 19.
  • 21. Rule #10 Attitude is everything.