This document provides tips for using Twitter to promote a business. It recommends starting a Twitter account, following relevant accounts like local organizations and competitors, engaging with others by liking posts and sharing content, learning basic Twitter terminology, integrating Twitter with other marketing channels, following industry leaders, monitoring conversations to find opportunities and customers, and including images to engage followers. The tips are meant to help businesses attract more customers and prospects through an active Twitter presence.

1. QuickTwitter Pro Northern Palm Beach Chamber of Commerce August 11 th , 2009 Jeff Yaniga Pitney Bowes Management Services www.twitter.com/myworkaccount www.healthofyourbusiness.com

7. Tip 1 Just Do It

9. How to sign up: Start at www.twitter.com

10. Tip 2 Find People To Follow The Easy Way

12. Tip 3 Listen

13. Tip 4 Take A Genuine Interest In Others

16. Tip 5 Learn The Basic Lingo

18. Tip 6 Triangulate

20. Tip 7 Follow The Leaders

27. Tip 8 Ambient Eavesdropping

30. Tip 9 Remember Many Others Are Eavesdropping

32. “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” FRIENDLY REMINDER

33. “ Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.” FRIENDLY REMINDER

34. Tip 9A Remember Many Others Are Eavesdropping…..But You Can Tell….

36. Tip 10 A Picture Is Worth A Thousand Words

39. QuickTwitter Pro For A Copy Of A Presentation Or To Talk About Your Specific Situation: W: [email_address] P: [email_address] P: 561-333-8939 Jeff Yaniga Pitney Bowes Management Services www.twitter.com/myworkaccount