The Pros and Cons of Social Media

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Jeff Davis

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In this slide, first we understand what social media is and what applications that are viewed as social media tools and services. Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media. Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search. We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.

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SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta. Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.

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Having a LinkedIn recruiter profile can help you create a network of talented candidates, as LinkedIn is the social media platform that is used for professional networking. It is a platform where candidates showcase all of their skills, education, work experience, etc. in their profiles. It is a good place to build your company’s employer brand. This does not mean that you don’t have to use other social media platforms. All social media platforms work in different ways. This can help you communicate your value proposition in all formats possible. The war for talent is real. Companies are fighting hard to attract and retain top performers. In such a situation, recruiter companies should not leave any recruiting strategy untried while hiring candidates for job positions. Try different strategies and identify what works best for you.

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