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Netflix And Fb Connect
1.
Netflix and Facebook Connect
Michael Hart Director of Engineering Community and API
2.
About Netflix Subscription
movie rentals Over 10 million subscribers Distribute over 2M DVDs per day
3.
Goals for Facebook
Connect Member retention New member acquisition
4.
Scenario “Movies make
for great conversations” Share your movie tastes with your friends Ratings Opt-in, all or nothing
5.
DEMO
6.
How are we
measuring success? Key business metrics Acquisition: CPA Retention: churn % Key proxy metrics (Comment Rate) Queue add rate Play rate
7.
How are we
measuring success? Other metrics Connected users Disconnected users Ratings shared FB story clicks Sign-up rate Connect rate Connect abandonment rate
8.
QUESTIONS?
9.
Gratuitous Plug
developers.netflix.com