2. Hi t
History of L
f Longboard S fi
b d Surfing
Th sport of Longboarding as we k
The t fL b di today is in fact
know it t d i i f t exactly h
tl how th sport of surfing b
the t f fi began as ffar
back as the late 1800’s. The sport became popular in the late 50’s and as the sport evolved the
surfboards became shorter and more maneuverable. By the mid 70’s surfing had reached its maturity
as an international sport and along with it came the branding of surf gear and major events such as the
Hyundai Pro Longboard tour and many more.
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The resurgence of the Longboard, in 1987, brought about more refined traditional 9ft Longboard. Due to
recent advances in technology designers enabled extreme maneuvers traditional to the Shortboard to
be integrated into the laid back Longboard style.
The exciting collaboration of surfing styles has definitely defined the Modern Era of Longboarding as we
know it. Today the sport of surfing is an extremely commercial industry. Surfing now speaks to nearly all
segments of the population who relate to the sport through the strong fashion influence.
Longboarding is truly recognized as a full fledged international sport with its own World
Championships, Sponsors and commercial appeal.
3. Professional Longboard Assoc
Assoc.
The Professional Longboard Association (PLA) is a
professional surfing association committed and focused on
bringing longboarding to the fore front of the surfing and
action sports industries.
In 2008 the
I 2008, th PLA partnered with th ASP the international
t d ith the ASP, th i t ti l
governing body of surfing, on 2 events to help create a
surfing series featuring longboard surfing. With a total of 4
events in the series, and continued growth and interest
from the United States top longboarders, the PLA is well
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on its way as establishing itself as the Premier North
American Longboard Series.
As the 2008 season comes to a close and the 2009
season quickly approaching the PLA is dedicated on the Steve Newton- 2008 PLA surfer
St N t f
continued success of our competitions to the surfers, and
our media and marketing promotions to our sponsors and
partners.
4. 2009 PLA & ASP Partnership
Created in 1976, the Association of Surfing Professionals (ASP) was formed to sanction a loose knit of
surfing tournaments around the world.
Today the ASP, is still considered the International Governing Body of Surfing.
Currently, the ASP sanctions over 125 surfing events worldwide, and holds more than 200 international
surfing members; men, women and juniors.
men women, juniors
In 2009, the ASP will once again partner with the PLA to sanction the complete PLA Series, both
professional men and women. The season long partnership creates benefits for both organizations
including:
ASP:
oCreation of a much needed Longboard Qualifying Series in the United States
oUnited States Surfers will have the ability to qualify for the World Longboard Championships
without competing in other internationally located events
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oPossibility to generate more revenue for sponsored companies and partners
PLA:
oLarger Media Activation and Avenues for PLA Sponsors and Partners (Webcasting world wide, TV,
Print Opportunities).
Opportunities)
oLarger Contests, with greater number of US and International Surfers, both Men and Women
5. PLA Tour D t il P Di i i
T Details-Pro Division
The PLA, lth h ti d by the ASP, ith
Th PLA although sanctioned b th ASP with ASP points, i b
i t is based on it own P i t S i
d its Point Series
Championship. Points will be awarded to each surfer during individual contests, with an overall
Professional Men and Women’s champion to be crowned finishing the series.
The PLA point system will run in accordance with ASP points to not only crown a PLA champion, but to
help surfers track their ranking in the ASP as well
well.
In 2009, the PLA is scheduled to run Six (6) One-Star events, with a $5,000 purse for the Men’s Pro
One-
division, and $2,500 Women’s Pro Purse.
• Overall champions in the Pro Men’s and Women’s Divisions will be awarded an additional purse as
well as championship trophies
• Other Pro Division Trophies Include:
Surfer of the Year
Newcomer of the Year
Most Improved (Voted on by Surfers)
Mary Osborne- 2008 PLA Pro Women’s
Surfer
6. Tentative 2009 Schedule
March 13th- 15th, 2009 Ventura, CA
April 17th – 19th, 2009 Seaside Reef- Solana Beach, CA
June 19th- 21st, 2009 Huntington Beach Pier
August 7th- 9th, 2009 Oceanside, CA
Spetember 25th- 27th, 2009 San Diego, CA
November 13th- 15th, 2009 San Clemente, CA
Please note these dates and locations are subject to change.
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Official 2009 PLA schedule will be announced on Nov. 16 th,
2008
7. 2008 PLA Surfer Line-up
The competition was kept hot in 2008 with some of the best longboarders in the world in
attendance at each of the 5 PLA contest
Name: 2008 World Rank: US Rank:
Colin McPhillips (3 time world champion) 5th 18th
Taylor Jenson (2007 North America Champion) 9th 3rd
Tom Lloy 17th (Tied) ---
Troy Mothershead 17th (Tied) 5th
Cole Robbins 17th (Tied) 9th
Kai Sallas 17th (Tied) 2nd
Ned Snow 17th (Tied) 6th
Josh Baxter 33rd 8th
Jennifer Smith --- 1st
Katlin McGuire --- 3rd
Mary Osborne --- 5th
8. PLA Tour Details-
Details
Amateur and Stand-Up Paddle
To help build the sport of Longboarding, The PLA will once again
work with the California Surf Coalition and its surf clubs to
continue building events for amateur and stand-up paddle surfers.
The Amateur and Stand-Up Series will run in conjunction with the
PLA s
PLA’s Professional events.
events
In 2008, the PLA worked with as many 6 clubs in Southern
California and over 100 amateur surfers.
Amateur and Stand-Up contests will be based on a similar point
scale in age category (men and women separately). Trophies and
Prizes will be awarded to each finalist in every category.
Age Categories for both Amateur and Stand-Up Include:
• 18 and Under
• 19 -29 Years of Age
• 30-39 Years of Age Kahuna Bob- 2008 PLA
K h B b
• 40 Years and Above Amateur Surfer
9. PLA Tour Details-
Details
Amateur Charity Challenge
The PLA in 2009 will start the
Amateur Charity Challenge.
• “The Challenge” will consist of
Surf Club teams in the Amateur
and Stand up Paddle divisions
Stand-up
competing to earn bragging
rights as the most dominate fund
raising surf club in Southern
California.
• PLA to hold a Charity Challenge
at each of it’s 6 surf contest in
2009
• Monetary Donations made to
winning surf club’s designated Dodger Kremel- 2008 PLA surfer
charity after each contest
10. Statistics and Demographics
L b d fi has
Longboard surfing h made a h
d huge resurgence i in
recent years with the numbers swelling
throughout the world, and the United Sates is no
different. Recent Studies show:
In 2006, there were over 2.4 Million surfers
In 2006, Americans spent nearly $190 Million
on Surfboards and Surf related products.
57% of surfers had ridden a longboard in the
past 12 months
24% of surfers name longboarding as the
preferred method
14. PLA Statistics and Demographics
The PLA averaged over 84 surfers/ event in 2008
* PLA Championship (Red) is a projection as of 9/29/08
15. PLA Statistics and Demographics
The PLA averaged over 1,950 Spectators/event in 2008
* PLA Championship (Red) is a projections as of 9/29/08
16. Media Opportunities
Digital Media
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• Live Webcasting
Every PLA event to be webcast/live streaming video through ASP and PLA websites
Worldwide Exposure
Average of 1 million people worldwide watch each webcasted ASP event
• Internet
Banner Advertisements on PLA website
Company website and product info mentioned on PLA blog site
www.surfpla.blogsite.com
Logo and Company Link- PLA and Surfshot Magazine websites
14 000 Hit / month on PLA website
14,000 Hits/ th b it
8000 Hits/ Month on Surfshot Website
Newsletter/Email Blast
Event and Sponsor Information to be included in Monthly Email Newsletter/Email Blast.
Television
• PLA events to be filmed and aired on Planet X TV for entire PLA season
Print
• PLA partnership with Surfshot Magazine and Longboard Magazine
Monthly Advertisements in each Magazine for a 8 month period
Surfshot- 17,000
Surfshot 17 000 publications monthly in California
Longboard Magazine- distribution nationally and locally
17. Sponsor Breakdown
• Platinum Sponsorship
• Series Sponsor $100,000
• Gold Sponsorship
• Title Sponsor-Event $60,000
• Silver Sponsorship
• Trophy
op y $ 0,000
$10,000
• Major $7,500
• Clothing-Men's $10,000
• Clothing- Women's $5,000
• Bronze Sponsorship
Kai Sallas- 2008 PLA Surfer
• Contributing $1,000
• Local Sponsor $500
18. PLA Series Sponsor- Platinum Level
Sponsor Cost: $100 000
$100,000
• Exclusive Naming Rights to the 2009 PLA Surf Series
• Exclusive Rights in product category
• Exclusive Naming Rights (Title) to two (2) individual contest in the 2009 PLA Surf Series
• Exclusive Naming Rights to all contest trophies at each event
• P f i lM
Professional Men
• Professional Women
• Amateur Categories
• Exclusive Naming Rights to 2009 Amateur Charity Challenge
• Company to receive opportunity to work with PLA on data capture program using data tracking promotional
materials
• Program Benefits:
• Drive consumers to company or PLA websites
• Track Attendance, Demographics, and Consumer Information at each event
• Company Name and Logo to be prominently displayed with PLA logo as part of the 2009 PLA Surf Series logo
• Company Name and Logo to be prominently displayed with PLA logo in all 2009 Promotional and Media Material
• Thi iincludes b t iis nott li it d ttoo:
This l d but limited
• Contests/Events associated with the PLA
• TV and Video Productions
• Print Media and Digital Media
• PLA Clothing and Competitors Jerseys (Front and Back)
• Photo/Posters/Flyers
Continued…
19. PLA Series Sponsor Cont’d
Cont’d-
Platinum Level
• Company Name mentioned as Surf Series Title sponsor in all Print media or digital media coverage at each event
• Website presence for entire season (Feb-Nov)
• Web Banner on PLA website(5 )
• Web Banner on PLA media Partner websites ( Surf Series Logo with link to PLA website)
• Logo/Link on PLA website
• Company sponsored interactive area on PLA website
• Charitable Tie-ins with 2009 PLA designated charity
• % of Sponsor dollars to go toward PLA designated charity for 2009
• Onsite banner and signage opportunities at each event (5)
• Onsite Display Presence at each event
• Designated 10x10 booth area or larger, where company may sample, sell, display product during events
• Customized Sponsor Tags during all events associated with the PLA (4/hour)
• Company option for products to be included with Contest Winner gifts or Onsite Raffles
• Full use of PLA name and logo in any materials your company develops for 2009
• Co-Branding Opportunities with other PLA sponsors
20. Title Sponsor (Event)- Gold Level
Sponsor Cost: $60 000 total
$60,000
($10,000/event)
• Exclusive Naming Rights (Title) up to four (4) individual contest in the 2009 PLA Surf Series
• Exclusive Rights in product category
• Company to receive opportunity to work with PLA on data capture program using data tracking promotional
materials (applies only to events your company sponsors)
• Program Benefits:
• Drive consumers to company or PLA websites
• Track Attendance, Demographics, and Consumer Information at each event
• Company Name and Logo to be prominently displayed in all 2009 Promotional and Media Material
• This includes but is not limited too:
• Contests/Events associated with the PLA
• TV and Video Productions
• Print Media and Digital Media
• Competitors Jerseys (sleeve logo)
• Photo/Posters/Flyers
• Website presence for entire season (Feb-Nov)
• Web Banner on PLA website(5 )
• Web Banner on PLA media Partner websites ( Surf Series Logo with link to PLA website)
• Logo/Link on PLA website
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• Company sponsored interactive area on PLA website
Continued…
21. Title Sponsor (Event) Cont’d
Cont’d-
Gold Level
• Company Name mentioned as Event Title Sponsor in all Print media, digital media, or website coverage at
each event company sponsors
• Company will be listed as Title Sponsor to events on Websites and Print media such as:
• PLA website
• ASP website
• Surfshot website and magazine
• Longboard magazine
• Charitable Tie-ins with 2009 PLA designated charity
• % of Sponsor dollars to go toward PLA designated charity for 2009
• Onsite banner and signage opportunities at each event company sponsors (4)
• Onsite Display Presence at each event
• Designated 10x10 booth area or larger, where company may sample, sell, display product during events
• Customized Sponsor Tags during all events associated with the PLA (4/hour)
• Company option for products to be included with Contest Winner gifts or Onsite Raffles
• Full use of PLA name and logo in any materials your company develops for 2009
• Co-Branding Opportunities with other PLA sponsors
22. Trophy Sponsor- Silver Level
• Exclusive i ht in
E l i rights i product category
d t t Sponsor Cost: $10 000
$10,000
• Exclusive Naming Rights to PLA “Specialty Trophy”
• An Award given to the “Best Move” or “Best Wave” attempted in both the Male and Female Pro Category
• 2 awards given/contest
• 2008 Trophy- “High Style “ Award given for best “Wave Ride”
• Website presence for entire season (Feb Nov)
(Feb-Nov)
• Web Banner (2)
• Logo/Link
• Name and Logo to be prominently displayed as part of all PLA Promotional Material
• This includes but is not limited too:
• C t t /E t associated with th PLA
Contests/Events i t d ith the
• Video Productions
• Print and Digital Media
• Photo/Posters/Flyers
• Charitable Tie-ins with 2009 PLA designated charity
• Onsite banner and signage opportunities at each event (3)
• Onsite Display Presence
• Designated 10x10 booth area, where company may sample, sell, display product during events
• Customized Sponsor Tags during all events associated with the PLA
• Company option for products to be included with Onsite Raffles
• Full use of PLA name and logo in any materials your company develops for 2009
23. Major Sponsor- Silver Level
Sponsor Cost: $7 500
$7,500
• Exclusive rights in product category
• Website presence for entire season (Feb-Nov)
• Web Banner (2)
• Logo/Link
• Name and Logo to be prominently displayed as part of all PLA Promotional Material
• This includes but is not limited too:
• Contests/Events associated with the PLA
• Video Productions
• Print Media
• Photo/Posters/Flyers
• Charitable Tie-ins with 2009 PLA designated charity
• Onsite banner and signage opportunities at each event (3)
• Onsite Display Presence
• Designated 10x10 booth area, where company may sample, sell, display product during events
• Customized Sponsor Tags during all events associated with the PLA
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• Company option for products to be included with Contest Winner gifts or Onsite Raffles
• Full use of PLA name and logo in any materials your company develops for 2009
• Co-Branding Opportunities with other PLA sponsors
24. Male Clothing Sponsor- Silver Level
• Exclusive Male Clothing Sponsor of the PLA
g p Sponsor Cost: $10 000
$10,000
• Logo to Appear on:
• All Sponsor designed PLA Staff, Volunteer Clothing
• All Competitor Jerseys
• All Official PLA clothing and apparel merchandise
• Licensing and M h di i Ri ht t th PLA
Li i d Merchandising Rights to the
• PLA to receive 15% royalties from all clothing sales related to the PLA and all PLA events
• Merchandising opportunities at all PLA related contests or events
• Clothing Sponsor to receive 20x20 booth space at all PLA surf contests
• Onsite Banner opportunities at each event (2)
• Company option for products to be included in Amateur Contest Gifts or Onsite Raffles Co-Branding
Co-
opportunities with other PLA sponsors
• Charitable Tie-ins with 2009 PLA designated charity
Tie-
• Name and Logo to be prominently displayed as part of all PLA Promotional Material
• This includes but is not limited too:
• Contests/Events associated with the PLA
• Video Productions
• Print and Digital Media
• Photo/Posters/Flyers
• Website presence for entire season (
p (Feb-Nov) )
• Web Banner (2)
• Logo/Link
25. Female Clothing Sponsor- Silver Level
• Exclusive Female Clothing Sponsor of the PLA
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• Logo to Appear on: S
Sponsor Cost:C t $5 000
$5,000
• All Sponsor designed Women PLA Staff, Women Volunteer Clothing
• All Official PLA women’s clothing and apparel merchandise
• Licensing and Merchandising Rights to the PLA
• PLA to receive 10% royalties ffrom all clothing sales related tto th PLA and all PLA events
t i lti ll l thi l l t d the d ll t
• Merchandising opportunities at all PLA related contests or events
• Clothing Sponsor’s option to receive 10x10 or 10x20 booth space at all PLA surf contests
• Onsite Banner opportunities at each event (2)
• Company option for products to be included in Amateur Contest Gifts or Onsite Raffles
• Co-Branding opportunities with other PLA sponsors
• Charitable Tie-ins with 2009 PLA designated charity
• Name and Logo to be prominently displayed as part of all PLA Promotional Material
• This includes but is not limited too:
• Contests/Events associated with the PLA
• Video Productions
• Print and Digital Media
• Photo/Posters/Flyers
• Website presence for entire season (Feb-Nov)
• Web Banner (2)
• Logo/Link
26. Contributing Sponsor- Bronze Level
• Website presence for entire season (Feb Nov)
(Feb-Nov) Sponsor Cost:
• Web Banner (1) $1,000 + Product
• Logo
• Link
• Onsite Display Presence
• Designated 10x10 booth area, where company may sample, sell, display product during events
• Onsite Banner opportunities at each event (1)
• Company option for products to be included in Amateur Contest Gifts or Onsite Raffles
• Company Logo included on ALL promotional materials and media- Locally and Nationally
• Video Productions
• Flyers/Posters
• Print and Digital Media
• Shirts
27. Local Sponsor- Bronze Level
Sponsorship Cost: $500
• Website presence for entire season (Feb-Nov)
• Logo
• Link
• Onsite Display Presence
• 10x10 Tent Setup
• Onsite Banner Presence (1)
• Company Logo included on all LOCAL promotional
materials and media
• Flyers
• Posters
Josh Baxter- 2008 PLA Surfer
28. SPONSORSHIP
The Professional L
Th 2008 P f i l Longboard A i ti is the lti t fi i ti take brand to
b d Association i th ultimate surfing organization. It can t k your b d t
every surf-savvy corner of the earth, connecting you with youth-minded markets in a way that only this
surf- youth-
sport can. If independence and innovation are what your brand is all about, then grab a board, let’s hit
the water and paddle into the future of surf together.
PLA can offer its partners several levels of sponsorship involvement, from global naming rights
sponsorships,
sponsorships to localized tour leg and event sponsorships. PLA prides itself on delivering high value for
sponsorships
your sponsorship dollar. Our team can work together with your brand to tailor a deal that fits your image
and objectives.
From Downtown Marketing
Jeff Stoner
President
858-272-
858-272-2191 Office
jeff@fdtmarketing.com
