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Social Media and Licensed B2B Partners

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Jeffrey L. Cohen
Jeffrey L. Cohen
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Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010
What is Social Media?
http://www.flickr.com/photos/sin_agua/1261025867/
http://www.flickr.com/photos/antichrist/110333106/
http://www.flickr.com/photos/scottm/262491216/
Who Uses Social Media?
http://www.flickr.com/photos/kirsten/96044717/
http://www.flickr.com/photos/dobrych/3518808386/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
Why Social Media?
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• New way to communicate • Customers expect it • Expands presence • Helps search results
Website
• Organize like a customer • Online sales • Find a retailer • Connections
Blogs
http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
• Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions
Twitter
• Share information of value • Follow people of interest • Be consistent • Answer questions
Facebook
• Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers
LinkedIn
• Profiles are the beginning • Connect with others • Find groups of interest • Grow business relationships
Photos and Video
Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

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