More Related Content Similar to Mastering B2B Social Media Similar to Mastering B2B Social Media (20) More from Jeffrey L. Cohen More from Jeffrey L. Cohen (20) Mastering B2B Social Media7. 60%
of the sales
cycle is over –
before a buyer
talks to your
salesperson.
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
22. “ Marketing is an
asset NOT an
expense.
@JeffreyLCohen
” Tweet This!
#B2BSM
25. “ B2B companies
should obsess about
building reach as
much or MORE than
B2C companies.
@JeffreyLCohen
” Tweet This!
#B2BSM
31. THE Links to company
blog posts
10-4-1
RULE
32. THE
10-4-1
Link to a company
landing page
RULE
34. “ Your goal shouldn't
be to buy leads. Your
goal should be to buy
customers.
@JeffreyLCohen
” Tweet This!
#B2BSM
35. 73%
of CEOs
don’t believe
marketers
drive revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
37. How Social Media Leads Happen
1
Tweet Landing
Page
Form Lead
Like Blog Landing
Post
CTA
Page
Product Landing
+1 Page
CTA
Page
46. “ If you can’t count it,
why do it?
@JeffreyLCohen
” Tweet This!
#B2BSM
51. First- Vs. Last-Action Attribution
Last-Action
Attribution: Attends Buys
Clicks on a Sales Call Product
PPC Ad
Looks at
Product Page
First-Action
Signs Up For Attribution:
Reads Blog
Webinar User Clicks
Post
Link on
Twitter
54. “ Social media
amplifies the
effectiveness of
offline marketing.
It doesn’t replace it.
@JeffreyLCohen
” Tweet This!
#B2BSM
62. “ Master B2B Social
Media with reach,
lead gen, data and
integration with
offline activities.
@JeffreyLCohen
” Tweet This!
#B2BSM
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