This presentation was given to food service professionals to help them understand how to integrate social media into their marketing and sales planning. It also provided an overview of some social media best practices.

1. Integrating Social Media into Marketing and Sales Planning Jeffrey L. Cohen Social Strategist @JeffreyLCohen

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5. Step 1: Planning

11. Step 2: Gathering Ingredients

16. Step 3: Preparation

19. Marketing And Sales Planning

22. Target

28. Listen

29. Channel

34. Price

36. Action

40. Build

42. Integrate

43. 3 Biggest Challenges Running a Restaurant

44. 1. Enough Daily Diners

45. 2. Food Ordering

46. 3. Wait and Kitchen Staff

47. Engage

48. Foodimentary.com

49. Today is National Pecan Cookie Day

50. John MacAdam born in 1756

51. Plastic Coke Bottles Introduced in 1971

52. Activate

55. Mobile

56. Connect

57. Share

58. Result

59. Analyze

60. jeff.cohen@radian6.com @jeffreylcohen B2BSocialMedia.com

61. Pizza: http://www.flickr.com/photos/sethw/2150948508/ Recipes: http://www.flickr.com/photos/arnaoot/27293277/ Neighbors: http://www.flickr.com/photos/manastasov/2908951149/ Wheat: http://www.flickr.com/photos/raeallen/21185981/ Tomatoes: http://www.flickr.com/photos/coreyburger/4640025475/ Cheese: http://www.flickr.com/photos/soudeh/446490505/ Pepperoni: http://www.flickr.com/photos/andrewmalone/3146942513/ Marketing Planning: http://www.flickr.com/photos/12392252@N03/1839810842/ Shout: http://www.flickr.com/photos/28096801@N05/4581041971/ Whisper: http://www.flickr.com/photos/outdoorstudios/4322773102/ Target: http://www.flickr.com/photos/wainwright-photography/3897896342/ Chef: http://www.flickr.com/photos/andreasnilsson1976/343173277/ Army Line: http://www.flickr.com/photos/nzdefenceforce/5472900776/ Smiling Buyer: http://www.flickr.com/photos/lobraumeister/4066636415/ Cereal Eaters: http://www.flickr.com/photos/workingword/4663445312/ Listen: http://www.flickr.com/photos/giara/2211500258/ Channel: http://www.flickr.com/photos/jrinkingston/2635231847/ Price: http://www.flickr.com/photos/zizzy/89696633/ Action: http://www.flickr.com/photos/frosted_peppercorn/2774382505 Words: http://www.flickr.com/photos/feuilllu/739173692/ Picturetaking: http://www.flickr.com/photos/lo_ise/4730973273/ Video: http://www.flickr.com/photos/infusionsoft/4485023576/ Build: http://www.flickr.com/photos/shoebappa/447992165/ Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/ Restaurant: http://www.flickr.com/photos/lrargerich/3104554309/ Diners: http://www.flickr.com/photos/ayngelina/4345322344/ Food: http://www.flickr.com/photos/lising/3361634912/ Wait Staff: http://www.flickr.com/photos/lising/3253855700/ Engage: http://www.flickr.com/photos/citrixonline/5760925422/ Pecan Cookie: http://www.flickr.com/photos/wiakotw/2133217353/ Macadamia Nut: http://www.flickr.com/photos/cheesy42/5875927819/ Coke Bottle: http://www.flickr.com/photos/akiree/2587340859/ Activate: http://www.flickr.com/photos/34836988@N07/3422871077/ Mobile: http://www.flickr.com/photos/mujitra/5480120811/ Results: http://www.flickr.com/photos/catskillsgrrl/33959312/ Analyze: http://www.flickr.com/photos/marvaloha/3301706196/ Images