Best practices Lead Nurturing - webinar for Rain Today
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Presentation on B2B Lead Nurturing, delivered on behalf of RainToday recently. In this webinar, Jeff Ogden, President of Find New Customers (www.findnewcustomers.com) shared tips on creating lead nurturing programs that really work in B2B marketing.
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Best practices Lead Nurturing - webinar for Rain Today
- 1. Nurture Leads and Sell More How to Earn Buyers’ Trust and Grow Your Revenue
- 2. Jeff Ogden, the Fearless Competitor Founder and President Find New Customers “Lead Generation Made Simple www.findnewcustomers.com Creator and Host, Marketing Made Simple TV www.marketingmadesimple.tv Award-winning B2B marketing expert @fearlesscomp on Twitter Jeff.ogden@findnewcustomers.com
- 3. “Selling is easy. Earning the Trust of Strangers is Hard” - Opening statement in How to Find New Customers
- 4. Our Agenda Topics we will cover today: • The Need for care • Earning trust • Win micro-decisions • Story-telling and content marketing
- 5. Topic one THE NEED FOR CARE
- 6. Fact: 8 out of 10 visitors to your website are not ready to buy Brian Carroll, MECLabs
- 7. Fact: 81% of Marketers rely on email MarketingSherpa Study
- 9. Result:
- 10. Be Gentle and REALLY know your buyers
- 11. Reach would like to send email to just those who want to receive it. If you don't want to receive email from Reach, click unsubscribe: If you no longer wish to receive communication from us: Cancel To update your contact information: Update
- 14. Content Value -- determined by person who receives it
- 15. Untroubled/Unaware Have Problem Need Solution Inflection Point Whom to Consider? Who is Best? Choose
- 18. Nice to Meet You Will You Marry Me?
- 19. Good and Bad Bad • Sign up for our product demonstration • Give us your first born Good • A lot for a little • Some of it’s free • We’ll ask for more later
- 21. Forget “How” – higher open rates, more hits, etc.
- 22. Focus on “Why” – Why is she thinking about this?
- 23. Section 4 STORY-TELLING AND CONTENT MARKETING
- 24. Not Just for Bedtime, Marketers Corner the Market on Storytelling (Forbes) • Seth Godin “Story-telling is successful marketing” • Guy Kawasaki, author and entrepreneur, stresses the importance of storytelling in his talks and writing. • Rob Walker, NYT columnist and author of Buying In, had a huge slide behind him that said, “DUHH.” Of course story telling is important! Ask any five-year old. In an environment where you don’t stand a chance to win anybody’s attention without some magic, a good story might save you and your brand from oblivion.
- 25. Can YOU tell a story with your content?
- 27. Our Agenda Topics we covered today: • The Need for care • Earning trust • Win micro-decisions • Story-telling and content marketing
- 28. Thank-You!
- 30. Jeff Ogden, the Fearless Competitor Founder and President Find New Customers “Lead Generation Made Simple www.findnewcustomers.com Creator and Host, Marketing Made Simple TV www.marketingmadesimple.tv Award-winning B2B marketing expert @fearlesscomp on Twitter Jeff.ogden@findnewcustomers.com Check out “10 Things Your CEO Should Know About B2B Demand Generation”