7. Social
Original With a point Confidence
Outbound of view
Controversy?
Promotion Ideas Attitude
Cross-promote
Prezi?
Added value Pllopit?
New
Hard work
Content Media
Original research Differentiation Surprising
Animation?
Honesty Design Style Direct
Transparency
Fresh Plain-speaking
Sharing
negatives
8.
9.
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13.
14.
15. June 2008 – Beta Release of software
November 2010 – Raises $4 million
March 2011 – General Release
June 2011 – Raises $10 million
November 2011 – Launches Mad Marketing TV
17. Act-On Reports 405% revenue growth. Expands internationally.
Employee count grows 600%.
Growth in new customers second only to Marketo.
“What we saw in the VEST report is a huge growth by Act-On Software,”
David Raab said. “[The company] is out there at a very low price point.”
18.
19.
20.
21. Urban Word of the Day
A characteristic, mannerism, or appearance of a
person, either subtle or overt, which implies unique,
eccentric, creative, adventurous or unconventional
thinking.
22.
23.
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25.
26. They boost online ad results by using deep
content marketing, the strategy of placing
online ads deep within the websites of third
parties.
Another tool in the B2B marketer's toolbox,
deep content marketing specifically targets
pages directly relating to your own products or
services.
27. Print is dead. Or is it?
When magazines were slumping, it was up 16.5%. #1 in industry.
How? Dump the standard and “Let your freak flag fly.”
Emphasize laughs, inside jokes and fun., not a slick mag. E-Ink cover with QR
code to bring Robt Downey Jr. to life.
“Esquire you see in 2012 is very different from 2006” – VP, Advertising at
Ford
28. “The Anti-Kodak: How a US Firm Innovates and Thrives” WSJ 1/13/2012
Cheap imports a problem. First try, stop them. It failed.
Quickly diversified into new products and niches. Amassed thousands of
patents. Hire the best, e.g. PhD’s “We’re an innovation company.” Debt free
and double digit returns on invested capital.
What worked? Culture and willingness to change
29.
30.
31. Visit Find New Customers www.findnewcustomers.com
Visit our Fearless Competitor blog www.fearlesscompetitor.com
Subscribe to Mad Marketing TV www.youtube.com/madmarketingtv
Check out my About Me profile http://about.me/jeffogden
Follow me on Twitter @fearlesscomp
Notas do Editor
Event marketing is very expensive especially if not done rightToo many marketers simply toss money at event organizers hoping for a bucket full of leadsThe reality is that many marketers don’t put enough resources into their event marketing strategies to get the most out of their investment.
Both are needed. Relevant focused on buyers is okay. And creating for attention cannot stand alone. Charlie bit my finger is a very distinctive YouTube video, but it’s not relavant to the B2B buyer
The number one marketing channel for event organizers is email. Try to bargain to get your logo included in any outbound marketing emails.The sooner you commit the more impressions you get and the more likely an event organizer will discount sponsorship if you do so early.
Of all the factors in creating engaging content, fun is the most important.
Humor is great, but be careful. It is in the eye of the beholder. Definitely a case for hiring professionals. A fun show modeling on David Letterman is a good idea.
Create characters that personify company values, like ease of use and simplicity. Act it out.
Sometimes you have to swing for the fences. This is a very professional WAY over the top show.
Event marketing is very expensive especially if not done rightToo many marketers simply toss money at event organizers hoping for a bucket full of leadsThe reality is that many marketers don’t put enough resources into their event marketing strategies to get the most out of their investment.
You really need to recruit the best possible speakers at the lowest costSave keynotes spots for these industry leadersI don't pay for T&E unless it’s a really good speaker who can draw a crowd. Make quest speakers agree to providing you with marketing support.Share you marketing calendar and schedule their campaigns
You really need to recruit the best possible speakers at the lowest costSave keynotes spots for these industry leadersI don't pay for T&E unless it’s a really good speaker who can draw a crowd. Make quest speakers agree to providing you with marketing support.Share you marketing calendar and schedule their campaigns
Event marketing is very expensive especially if not done rightToo many marketers simply toss money at event organizers hoping for a bucket full of leadsThe reality is that many marketers don’t put enough resources into their event marketing strategies to get the most out of their investment.
Cisco highlights work done with video – which drives demand for communications.
This Canadian software firm competes for wallet share against two of the very biggest.
It’s not just tech. This old manufacturing firm places a high priority on content marketing.
It’s not just tech. This old manufacturing firm places a high priority on content marketing.
It’s not just tech. This old manufacturing firm places a high priority on content marketing.