In response to our own blog post re: Six Questions Every Marketer Must Answer for Customers, we decided to ask the questions of ourselves to help you decide - should you hire us?

1. Should You Hire Mythology?
Three minutes, six questions and you’ll know.

2. Question #1
Do I need your category of services?
A key question for you to help answer
that: Are you delighted with the
progress your current marketing is
making in growing measurable brand,
revenue and relationships results?
YES – Awesome! No need to go
further. But we’d like to include you
as a case study in a book we’re
writing (seriously)
MAYBE – Take the deeper Ten Pillars
of Meaningful Marketing
assessment ; maybe you aren’t sure
what’s possible?
mythologymarketing.com/pillars/
NO – May be worth a quick
discussion and deeper assessment
with us; try the next question

3. Question #2
Do I want what you offer?
This question will help decide: Are you
ambitious? Do you want to be the best
organization you can be and a leader in
your defined industry or region?
YES – Great! We prefer working
with ambitious companies who
value strategy and excellent
marketing execution.
MAYBE - Maybe some of your
team members are ready, and
others need to catch the vision.
Our workshops can help with
that!
NO – No worries, it’s OK to be
content…until competitors or
industry changes make things a
little rocky.

4. So Far, So Good…
OK, have you decided if you need or want
the services we deliver?
If you’re continuing, you clearly have some
needs and/or desires to significantly
improve marketing.
So does it make sense to hire Mythology?
Let’s find out!

5. Question #3
Why should I pick you?
Here are four key reasons why we’re
different and more valuable to work
with than other options:
#1 - We have a proven framework -
Our unique marketing system approach
is based on industry best practices and
innovations called the Ten Pillars of
Meaningful Marketing.
#2 - Your team will improve – Working
with us improves your team’s
marketing insight and skills (that’s what
we’ve been told, anyway!)
#3 - We can add value to your team in
narrow or broad areas - Our
strategic Assess-Plan-Manage services can
be used like a scalpel to improve an aspect
of your marketing or as a complete
marketing system reboot.
#4 - It’s not about us – We aren’t interested
in selling you specific marketing “stuff.”
We’re not a creative agency or media
company; we’re diagnostic and hands-on
consultants. We let the answer unfold and
help you build the ideal solution.

6. Question #4
Why shouldn’t I worry?
We build confidence - We believe in
testing and validation before any major
investments or adjustments are made.
It’s a confidence-building discipline we
believe in and live out.
Our approach works – We’ve delivered
significant value in diverse organizations
from Fortune 500 to startups, from non-
profits to creative agencies. Our system
has produced results in brand, revenue
and relationship categories. Review case
studies on mythologymarketing.com.
“I would enthusiastically recommend Mythology for
any marketing challenge that requires strategic vision
and understanding of how people can be lead to
embrace a new world of customer interaction.”
Brian Boruff, former Global Vice President,
Cloud Computing, CSC

7. Question #5
What is the cost/benefit equation?
Is it worth it to you to carve out 5% of
what you normally spend on
marketing each year and invest it in a
process that will increase marketing
ROI by 5% 10%? 20% or more?*
The simplest benefit claim is that your
organization will generate a better
return on your marketing investment
and potentially reduce marketing
costs by sharpening focus, increasing
the "sticky" and eliminating wasted
expenses.
The payoff benefits include:
 Measureable Results
 Brand Growth
 Revenue Growth
 Relationship Growth
 Fun and Satisfaction
What does it cost you?
• Your team’s time and commitment
• Project Fees -Clearly laid out in a
deliverables-based statement of work
• Third-Party Costs - Completed
marketing plan includes a detailed
media and execution budget

8. Question #6
How do I get started?
It’s easy!
If you’re convinced this is worth a
low-risk investment to explore the
value we can add to your
marketing, we strongly recommend
a one-day Marketing Strategy
Workshop.
A full-day workshop delivers:
 Knowledge - walk away with a greater
understanding of critical marketing
principles and opportunities
 Understanding - Learn about our skills
and process; we get to learn about your
team’s skills, culture and history
 Ideas - Breakthrough “a ha!” moments
 Priorities - Stack-ranked problems and
opportunities that form the basis for the
strategic and tactical marketing plans

9. Let’s Get Started
Contact us today to get the
conversation started!
To get the ball rolling, we'd like to
offer your a free "Rapid Report"
version of our Assessimize
assessment and optimization
service.
Your free Assessimize Rapid Report
includes:
 Web marketing funnel analysis - Find
out where there are holes in your web
marketing presence
 Search Engine Optimization Score - How
are you ranking and how can you quickly
improve?
 Influence Score: How influential are you
out there in social media world,
anyway?
It's FREE and no strings attached.

10. About Team Mythology
Mythology is a marketing management consulting firm. We build marketing systems for
ambitious organizations to grow brand, revenue and relationships using our unique Ten
Pillars of Meaningful Marketing™
We marshal some of the best creative and technical forces available and manage the
process towards measurable results to build belief in your business.
• Jeff James, CEO, Chief Strategist
• Julie Falvey, VP of Client Services
• Deonta’ Landis – Marketing Services
Manager
• Courtney Forbes – Marketing
Operations Manager
mythologymarketing.com/team-members

11. Mythology is about building belief.
Who believes in you?
Let’s build some believers.
mythologymarketing.com
twitter.com/buildingbelief
info@mythologymarketing.com
*Like any custom project, cost/benefit details will
depend on several factors. Mythology provides a
very comprehensive statement of work proposal
only after we invest time with you to understand
your organization’s needs, typically through a full-
day strategy workshop.