My slides from my presentation at WordCamp Spain in Barcelona on 11 December 2010.

1. Jeffikus

2. WooTumblog
Post Formats
Express App
Jeffikus

3. Who am I?

4. Who am I?
Lead Developer at
Love PHP and WordPress
Frontend not my thing
Love pushing the development envelope
WooNav
Tumblog
Content Builder + Dynamic Search

5. Who am I?
Lead Developer at
Love PHP and WordPress
Frontend not my thing
Love pushing the development envelope
WooNav
Tumblog
Content Builder + Dynamic Search

6. Who am I?
Lead Developer at
Love PHP and WordPress
Frontend not my thing
Love pushing the development envelope
WooNav
Tumblog
Content Builder + Dynamic Search

7. Who am I?
Lead Developer at
Love PHP and WordPress
Frontend not my thing
Love pushing the development envelope
WooNav
Tumblog
Content Builder + Dynamic Search

8. New at WooThemes

9. New at WooThemes
WooNav - Menu Management
Estate - Real Estate theme
Canvas - our “framework” theme
Tumblog Themes
WooTumblog Plugin
Content Builder

10. Why Tumblog?

11. Why Tumblog?
WordPress vs Tumblr
WordPress - started 2003, top dog in
blogging
Tumblr - started 2007, top dog in micro
blogging

12. Who’s the real deal?

13. Who’s the real deal?

14. Who’s the real deal?

15. WordPress Is

16. WordPress Is
WordPress = blogging + microblogging
Proven - Tumblog themes and WooTumblog
plugin

17. WooTumblog

18. WooTumblog
Initially Category based
Moved over to custom taxonomy with
upgrade option
Next step - port to Post Formats
Widespread adoption - 2378 downloads

19. WooTumblog

20. WooTumblog

21. Category Based

22. Category Based
User had to setup tumblog categories on
theme install

23. Category Based
User had to setup tumblog categories on
theme install

24. Category Based

25. Category Based

26. Category Based

27. Category Based

28. Custom Taxonomy

29. Custom Taxonomy
+1 for Matt Mullenweg

30. Custom Taxonomy
+1 for Matt Mullenweg

31. Custom Taxonomy

32. Custom Taxonomy

33. Custom Taxonomy

34. Custom Taxonomy

35. Post Formats

36. Post Formats
add_theme_support(‘post-formats’,
array(‘aside’,‘video’))
has_post_format(‘video’, $post_id)
set_post_format($post_id, ‘video’)
get_post_format($post_id)
wp_insert_term(‘post-format-aside’, ‘post-
format’)
register_taxonomy()

37. Post Formats

38. Post Formats

39. Post Formats

40. Post Formats

41. Post Formats

42. Post Formats

43. Post Formats

44. Post Formats

45. Post Formats

46. Post Formats

48. Developed for Tumblog themes
WooThemes Tumblog Themes
Any WooTumblog enabled theme
Archives, drafts, comments, notes, images,
links, quotes
Post Formats coming soon

49. If we have time...

50. If we have time...
Something cool coming soon from
WooThemes....

51. Questions?
http://www.woothemes.com
http://www.jeffikus.com
http://www.express-app.com
http://wordpress.org/extend/plugins/woo-
tumblog/
jeff@woothemes.com
Twitter, Skype : jeffikus