The document lists various reactions people might have to different Microsoft technologies and projects, including saying a Microsoft developer evangelist's name is "the coolest thing ever", questioning whether a public beta could really be that easy to use, expressing fatigue over additional Silverlight demos, asking what a particular search engine is, noting that a tool could make life easier, wanting to immediately obtain the product shown in a magazine, expressing disbelief and admiration for a photo stitching site, and calling a video technology "just cool".