The document summarizes key sessions and events from the SXSW conference over 4 days. Some of the major trends discussed included storytelling, the relationship between analog and digital experiences, user experience design, 3D printing, and content aggregation. A maker movement towards learning practical skills like building was also noted. Promotions by companies like Oreo, AT&T, Leap Motion and Google involved photo booths, parties and exclusive access. While the conference covered many innovative topics, it was also noted that large crowds, scheduling issues and lack of amenities created logistical challenges for attendees.

3. My Sessions

4. Day 1- Saturday
• How Twitter Has Changed How We Watch TV
(#tweetTV)
• 53% higher purchase intent for users who engage during a show.
• Brand Fans, the New Brand Marketers
(#brandfan)
• When you give consumers free reign to express themselves, you find out what they really love, the true hidden
product insights.
• Interactive Design: Intro to User Centered Design
(#Intro2ID)
• Branding an experience is more than visual design. It's the set of promises you make to your audience.
• Leap Motion & the Disappearing User Interface
(#leapmotion)
• Gesture controls (when they make sense) are the future of interfacing with technology.
• Elon Musk Keynote (#musk)
• “I was always curious about space, but I didn’t think there was anything I could do with space,” Musk said. When
he saw there wasn’t enough progress being made on a mission to Mars, “I thought perhaps this is a question of
will.”
• Muppets to M astery: UX Principles from Jim Henson
(#uxmuppets)
• “Good experiences are invisible to the viewers.” -Jim Henson
• Mosh Pit of Experts: The Future of Social
(#moshpit)
• When conservative CEO's don't see the ROI on social tell them of the COI (cost of ignorance) Your competitors
WILL be social.
• The sales funnel is so ingrained in the c-suite, that it will be disaster for you to sway them to other means.

5. Day 2 - Sunday
• The Best Interface Is No Interface
(#noui)
• UX is not UI - we try to solve problems with more screens... Our lives were once filled with paper - went paperless,
now full of screens.
• How 3D Printing Changed M y Life
(# 3DLife )
• With 3D printers, the browser becomes interface to a manufacturing plant. Changes the hardware experience.
• Industrial Revolution 3.0 & Future of 3D Printing
(#Future3DP)
• 3D printing is disruptive. Personalization is in.
• M ythbusting: Engineering a Viral Video
(#viralvid)
• Know your audience. Know your point of view. Have a partner to distribute.
• The Signal & the Noise
(#noisedata)
• “Too much time is spent on models/theories, not enough time testing theory w/ real customers.” - Nate Silver
• Can Ad Agencies & Brands Humanize Technology? (#humanize)
• Marketing has always been about winning the moment. Social marketing is just winning the moment in real time.

6. Day 3 - Monday
• The Book of Business Awesome / UnAwesome
(#marketbook)
• People use technology when it makes their life better. Don’t force people to use tech for your marketing.
• Bots for Civic Engagement
(#civicbots)
• It's only $75,000 to create a bot THAT CAN BE ELECTED INTO GOVT by obtaining a Dominican Republic
passport.
• Powerful Ways to Use Social M edia to Drive Impact
(#dragonfly)
• How to drive impact on Social Media? Tell a good story! Reverse the rules and design for collaboration!
• Embracing Analog: Why Physical Is Hot
(#analog)
• We're seeking a balance between the emotional and the rational in how we buy and live.
• Infographics: The Power of Visual Storytelling
(#futurevis)
• Three key trends shaping the near future of infographics: democratization of creation tools, socially generated
visualization, and the increased use of visualization in practical problem solving.
• Creator vs. Audience: Next Chapter in Storytelling
(#newstory)
• The line between production & consumption is being erased. Embrace your audience early in your storytelling
process.
• Creating Brand Advocates via Employee Engagement
(#AmpUrTeam)
• Need content, guidelines & recognition. Teach your team what to share when. Empower them to be advocates
for company
• How to M easure Social M edia
(#smroi)
• Goals should fit within generate brand awareness, generate more revenue & making customers
happy. Unless you have a BIG budget you can not do all 3, you must do one well and then
move on to next.
• Why Social Ads Work. Ignore Facebook Naysayers.
(#socialads)
• Its not about getting your fan count up. Its about getting users engaged with your page.

7. Day 4 - Tuesday
• Enchanted Objects
(#enchantobj)
• We still need uniquely physical objects to interface w/ legacy infrastructure and our bodies to manipulate matter.
If it's harder than plugging in a nightlight, consumers won't connect your objects to the web... Proof = original
Kindle
• Work Sucks, but Your RFP Doesn't Have To
(#noRFPs)
• A majority of companies are using RFPs to build vendor lists, not to complete a project. Look at your success rate.
• Matthew Inman Keynote
(#BearsWin)
• If you have nothing to say should find something else to do until you are inspired — rather than churning out
products without inspiration.
• Creating Great Analog Souvenirs for a Digital Era
(#physidigi)
• “The next decade will be about how to bring the digital and physical worlds together in an emotional way.” Wired
• Bruce Sterling Closing Remarks
(#Sterling13)
• Computers are really truly disruptive, and mobile devices are so disruptive they even disrupted computers.
• Cirque Du Soleil #Evoke13
(#evoke13)
• Performers seek the Cirque producers out and help to define the shows and music.
• If people think it’s a party and it is really a sales pitch, people will get pissed.
• Austin City Limits has the best mens’ room at SXSW. Not sure about the ladies’ room

8. The Standout Trends
Storytelling
Analog & Digital
Relationships
3D Printing
UX
Aggregation &
Content Curation
Maker Movement:
Before it was about getting everyone to learn
how to code. Now that Wall Street brokers are
learning to code, the new thing is that everyone
needs to learn how to build something.

9. Technology/Promotions

10. SXSW Create

11. The Promotions

12. The Oreo Photo Booth

13. HyperActivate

14. AT&T

15. Leap Motion

16. 3M

17. Google

18. The Promotions

19. Samsung
• Exclusive parties/concerts if you had a Galaxy phone. - Exclusive Prince
Concert!
• If you tweet that your Galaxy battery was almost dead, they would bring
you a freshly charged one.
• Backfired a little because non-Samsung people were making fun of all of the batteries needing
replaced.
• Mophie got into the fun too.

20. The Parties

21. The Bad
• Lines everywhere!
• Sessions spread across downtown - at the
mercy of the shuttle buses.
• Upon registering, you are given a program the size of a phonebook to lug around all day!
• Too many cool sessions and not enough
time.
• VIP access does not guarantee you will get
into an event.
• Food at the events was pathetic.
• Panels were not panels in the traditional
sense.
• If a session was a dud, you didn’t have much
time to get to another panel.
• Session hashtags weren’t always mentioned
or were changed at the last minute.
• Internet access was sporadic - causing
tweets to not go out.
• Last minute schedule changes.
• Cirque Du Soleil event poorly scheduled.

22. The Swag