3. Agriculture land Vs. Population
Your passion is one among the best as the land
availability in India is Shrinking….
Total land availability in India is 0, 81,23,81,200
Acers and this will Never change.
Total population of India as in 2012 is
1,22,02,00,000 + add 51 every minute….
Still most of us do not even have an acre of
land ?
5. It‟s Clarity…
Fulfilling your passion is not that easy, as agriculture and real-estate in India is still an unorganized
segment and is managed mostly by not so professional people.
There is no end-to-end service providers and there is no fixed MRP for this industry.
Adding to this, the missing clarity and uncertainties create a road block.
Lets take a look at the common concerns :
6. • What to grow
• Legal
• When to grow
• Cost/commission
• Knowledge of seeds,
• Documentation
fertilizers, pesticides etc.
• Approach road
• Soil fertility/water availability
INPUTS
LAND
• Cannot afford specialist • Cannot afford technology
consultation for small holdings and machinery
EXPERTISE Technology
7. • Manpower issues like
availability, skill, cost and • Time and availability
consistency, knowledge constrains
upgrades and optimum
utilization
MANPOWER TIMELINE
• Cannot process, store or
market it directly causing
middleman issues
PROCESSING AND MARKETING
9. Past Present
Large land holdings Small land holdings
Huge manpower Availability Manpower Scarcity
Sustainable farming : inputs like seeds fertilizers where Inputs like Pesticides , seeds and fertilizers very expensive
available in house from the life stock costing zero percent
Supporting systems like dairy and poultry Supporting system collapsed Converting the producer into
a consumer
Non availability of technology Availability of technology but not affordable
Multi crop module Monocrop module
Customer sentiment: Consumers demanded on basis of Customer sentiment : Consumers demanded on basis of
quality making the produce safe and healthier cost and quantity making produce toxic and malnutrient
Community living gave access to knowledge transfer Independent farming and small land holdings restricted the
without any cost farmer from expertise and technology
Farming was the main source of income Globalization has brought-in multiple options
11. We are a Team Of……..
Traditional Senior farmers
Wood Scientists
Soil Scientist
Environmental Scientists
Horticulturalists
Certified Crop advisors(CCA)
Agronomist
Entomologist
Dairy Technologist
12. Board of Directors
• V Asha Kiran Founder & Managing Director – Village Organics Pvt. Ltd
• Managing Director for Air aroma India Pvt. Ltd
• Managing Director for Microline computers Pvt. Ltd
• Direct exporter of Organic Mangoes to Australia, Singapore, Malaysia and USA
• Indian distributor for Natural fragmented oil to Major star hotels in India
• P Gopi Krishna Director – Village Organics Pvt. Ltd
• Managed his family business “ Vinu Agritec Pvt. Ltd”
• Has immense knowledge & experience in agro executions and management of
farms ranging between 100 acres to 3000 Acers.
• Completed successful farming on 2500 acres at Vinukonda, Guntur dist. Andhra
Pradesh under waste land development scheme of Govt. of India.
• K . Srinivasa Rao Director – Village Organics Pvt. Ltd
• President - Sandalwood growers association
• Managing Partner – Herbal India Enterprises
• Partner – Siri Agri Group
• Has been learning the complete cell biology of Sandalwood from Dr. H S Anantha
Padmanabha for the past 8 years.
• Has been practicing sandalwood cultivation for the past 8 years
13. Horticulture Scientist
Currently working as Manager Horticulture of the Taj West End (Taj Group Hotels) Bang.
Post Graduate in Botany & Researcher in the field of Cytogenetic & Plant Physiology.
Expert in Tissue Culture, Breeding Resistant Mutants for Gama radiation &
Environmental Pollutants, especially industrial effluents.
Officially Having 23 years of Experience in the Landscaping & Horticulture field, Initial 14
months focused in Landscaping of Goa University premises, which is of Lateritic Rocky
Strata. Then Joined Leela Venture ltd, taken up the role of Project in charge and
instrumental in building up The Leela Goa & Landscaping @ Mobar
Cavelosim, Goa, which became part of the leading hotels of the world within 1 year. Rest
S.L.V Prasad
of the 21 years within Taj Group of Hotels developing landscape of prime properties
country wide.
Have been instrumental for winning the award for The Taj West End as „Best
Environmental Hotel of the year‟ 08‟.
Honorary Consultant for Urban Landscaping of Bangalore for BBMP & BET.
Specialized in transplantation of 100 years old Trees. Takes part in assisting the
government in transplanting Heritage trees instead of cutting them during road
widening program.
14. Wood Scientist
Dr. H S Anantha Padmanabha, the forestry consultant, is an expert on sandalwood cell
biology, who mastered the technology of artificial raising of sandalwood.
A scientist of 40 years experience in forestry in India, he had worked as a senior scientist at
the Institute of Wood Science and Technology in Bangalore (India) from 1964 to 1998 and
was responsible for guiding research projects on sandalwood and other forestry species
including but not limited to techniques of growing sandalwood and decease and pests
affecting forestry tree species.
Currently he is a Director of Karnataka Research Foundation and Advance Technology
Transfer, Bangalore, Consultant to Tropical Forestry Services Western Australia, consultant to
Dr. H S Anantha Padmanabha
Forest Rewards, Western Australia, and had served as consultant to Department of
Conservation and Land Development (CALM) and Forest Product Commission (FPC)
Government of Western Australia from 1998 to 2002. He is honorary consultant to Karnataka
Soaps and Detergents Ltd, Bangalore, assisting and providing guidance to farmers, corporate
bodies and NGO‟s in growing sandalwood in India.
He has co-authored books on sandalwood and have published over 150 publications in both
Indian and International journals. He was designated as chief Technical Advisor for
sandalwood projects with the World Bank FREE project (ICFRE) Government of India.
15. Environmental Scientist
Master of Science (environmental science & engineering) University of
Maryland College Park, MD,USA.
Worked as consulting engineer for over 10 years in USA. He has developed
an innovative low cost water disinfection technology, which is in the final
stage of product development (Patent Pending, US Patent
Office, Washington, DC).
Developed a simple & effective three step cow-based sustainable farming
technique. Currently working in over four districts of Andhra Pradesh
conducting training for farmers on cow-based sustainable farming.
Developed a rice cooking (traditional) process to enhance and promote K.Muralidhar Reddy (Acharya)
health, especially for diabetes and muscular skeletal problems.
Participated in core organizing team for several antipollution movements
including a major Uranium mining project at Nagarjuna Sager area.
Varied interest in Vedic sciences including Ayurveda, Holistic
Healing, Astrology, Yoga, Meditation, Agni Hothra, Traditional Knowledge
Systems.
16. A team of highly qualified
individuals with years of experience
in their field have contributed to
one of the best and unique crop
module
Visionary and experience Our End-to-End farming module has
leadership that developed a helped us make the most out of
highly profitable farming module farming.
Strengths
A thought process that has Many passionate individuals from
balanced the usage of traditional various sectors of life who wanted to
farming modules and adopted get into farming however avoided the
technology only where applicable same due to lack of clarity are today
investors with us and are our strength
An unique eco-friendly community
farming module, for optimum
utilization of available resources
18. We are farming in a integrated and sustainable manner
Live Stock Sandal Wood
Vegetables
Carbon Credits
Mango
Making produce more profitable……
19. Company Food
Owned Nursery processing
Trained Cold Storage
Manpower and
Warehouse
Self owned farm
equipment Self marketing
sowing, growin Exporting
g harvesting
20. Making profits more profitable…
Crop Yield per acre Expected price Gross Income (p/y)
Vegetables 10 Mt Rs 15 1,50,000
The above profit figures look amazing, however is it really possible?
There are two factors which effects the annual income projected. Can we achieve 10 Mt per year and will the cost
projected remain the same for the entire year.
Yield: Achieving 10 – 15 Mts. per year is an common accomplishment , we have local farmers who even achieve 25-
30 Mts. pa, however there are lots of factors which may effect the same.
At Village Organics this factors are clearly understood and properly taken care of.
• Proper selection of seeds and saplings to ensure mortality issues.
• In-depth knowledge of the soil conditions with soil test reports which helps to determine the verity and quantity of
bio inputs to be used.
• Crop rotation to enhance the naturally available minerals thus decreasing the input cost and increasing the output.
• Use of organic compost made in-house, thus reducing the cost of pesticides and manure.
• Day to day monitoring by qualified and experience agronomists.
• Enhanced harvesting modules to ensure reduction in wastage
Price: This never remains the same and is the most effecting factor for the annual profits. Market fluctuations are
very common and cannot be controlled.
21. Lets take the example of Tomatoes.
They grow round the year however the farmer price differs from Rs 20 -40 per Kg to
sometimes as less as Rs 1 or even less. The highest price remains only for few days and the
farmers have to face the grudge of fluctuations.
Being perishable the farmers have to sell as and when harvested, immaterial of the marker
price. This fluctuations reduce the annual profits.
This reduces the average annual price of tomatoes to Rs 5 making the annual profits to
around Rs 70,000 per acre.
At Village Organics if cultivation is an process, getting the maximum out of the produce is
another major segment in itself and is handled well.
• The raw produce is not directly sold in the wholesale market.
• The produce is processed and packed to increase the shell life and thus becomes an value
addition. This process helps Village organics tackle the market fluctuations.
• Village Organics has in-house marketing system which directly reaches the end users. This
reduces middleman commissions.
• Being an organic produce it is widely accepted and paid more for.
• Village Organics has vast experience in exports of such produce. This helps us, making
profits more profitable
23. Dairy Usages at Village Organics
Value addition by Processing making Exports | Direct Marketing
By-Products
Cow Dung Gobar gas Organic Manure
Kitchen Generator Pumps Lightening
Urine Fertilizer as Urine Pest Management for Foly Spray
24. Other value addition to farming
Bee Farming
• Natural honey
• Helps in pollination
• Acts as a farm security
• Does not conflict with regular
farming
Country Poultry
• Organic livestock
• Organic eggs
• Organic manure through feces
which substitutes the Phosphorous
requirement
• Consumes harmful insects which
effect the crop
25. Organic Mango Farming
Trees per Acre = 100
Yield per Acre Current market price per Kg
4 Mts. Rs. 30
Mango
26. Organic Sandalwood Farming
Trees per acre = 300
Yield Quantity per tree Current price per Kg
Heartwood 30 Kgs 5,000
Roots 5 Kgs 5,000
Mixed wood 5 Kgs 1,000
Sapwood 50 Kgs 500
Sandalwood
27. Farm security measures
Patented security system
The idea behind this is very simple. To let
the tree speak for itself. When a tree is cut
down an alarm is triggered and
communicated to the security personals
through :
1) Hooter
2) SMS
3) E-mail
28. Agri Lifestyle @ Your Own Farm
• Solar water heating system
• Mineral water plant
• Waste water treatment
• Organic food court
• Natural ventilation
• Renewable energy
• Traditional architecture
designs by – Rich earth
Eco friendly guest house architectures (Mumbai)
Navagraha Vanam
• Floral garden
• Medicinal plant
garden Swimming pool
• Fruit garden Nakshtra Vanam
29. Activity Calendar for Current Project
Month Activity Funding %
April, May – 2012 a) Land ploughing for sunlight exposure to kill termites 20%
b) Bore wells digging as peek summer gives the accuracy for
ground water table.
c) Rainwater harvesting mechanism.
d) Ground water recharging mechanism.
June, July – 2012 a) Nursery plantation of sandalwood and mango saplings. 15%
b) Legumes is planted for nitrogen enhancement.
August, Sept – 2012 Land fencing 10%
Individual land identification and making
October 2012 – Jan Infrastructure : 15%
2013 a) Cow cattle sheds.
b) Employee Quarters
c) Guest house
d) Food processing unit
e) Gobar gas unit
February , March– 2013 Drip irrigation and trenches 10%
April, May – 2013 Pit formation with organic manure mixing 10%
June, July -2013 Ground plantation 20%
