Taking the Mystery Out of Social Media!
•Transferir como PPTX, PDF•
0 gostou•390 visualizações
A Presentation on Utilizing Social Media to: 1. Build your Personal Brand 2. Promote your event and engage attendees before, during and after the event 3. The Basics of Blogging
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Taking the Mystery Out of Social Media!
Semelhante a Taking the Mystery Out of Social Media! (20)
Último
Último (20)
Taking the Mystery Out of Social Media!
- 1. Taking the mystery out of social media
- 2. Hi, I’m @paulwehking and I’m @MichaelMcCurry
- 5. Building an Event Blog
- 9. What is Social Media?
- 18. Building Your Personal Brand! Determine Your Strategy Identify Message Channels Execute Consistently!
- 19. What is Your Personal Strategy? Build Personal Friendship Network Connect with Family Create/Build Business relationships
- 20. Where Will I Spend My Time? Twitter Facebook LinkedIn Blog(s)
- 21. Budget Your Time Wisely Find Your Tribe!
- 22. Social Media For Events How Do I Build Interest and Engage My Audience?
- 23. See Yourself….
- 24. Enhance ExperienceBefore, During & After
- 26. Stakeholders Part of Plan
- 28. Blog on event site
- 31. During the Event Hashtag Community - #Event TweetUps - early Webcasts Live Bloggers – video, pix, stories
- 34. Use all Social channels
- 36. Power to the people! 2007 “Whatever happens, happens”
- 38. Customer service
- 39. Event info
- 41. Anatomy and evolution of a Tweet stream 613Followers 212Followers 1064Followers
- 42. Blogging 101 Why are Blogs Important Communication Tools?
- 43. Face of Your Brand Rich, Deep Content Thought Leadership Forum User Friendly Collaborative Journalism at It’s Best!
- 44. Building An Event Blog Determine Objectives Select a Blog Host Create the Blog Site Generate the Content
- 45. Event Blog Objectives Who is Targeted Audience? Customers/Members Suppliers/Vendors Organization Staff
- 46. Event Blog Objectives What will be the Content? Event Information Industry Hot Topics Collaboration
- 47. Event Blog Objectives Who are the Authors? Staff Champions Customers/Members Vendors/Suppliers Industry Experts
- 51. Wordpress.com
- 52. Blogger.com
- 54. How To Generate Traffic? Link All Social Networks to Blog Targeted Messaging through all Marketing Channels Encourage Subscriptions Leverage “Bloggerverse”
- 55. LEARNING LESSONS TODAY How to utilize Social Media to: Build Your Personal Brand Promote and Create Energy for Your Event Basics of Blogging Why It’s an Important Communication Tool Building an Event Blog & Generating Traffic
- 56. “Version one is better than version none!” - David Nour
- 58. Resources
Notas do Editor
- I’m Paul Wehking with Omnipress – How many of you out there are social media experts? Okay, I’m not like you guys! All of you who didn’t raise your hand… I’ll assume that means you don’t view yourself as a social media expert… I’m more like you. I have a facebook account, a LinkedIn account a twitter account and so on but I do not live a breath the stuff like my colleague here Mr. McCurry. MIKE… tell us about your social media background and take us into our objectives for this session.
- So what is social media… here’s one take on it from a Google staffer.If this is how you feel, perhaps you need to do it better!! Maybe we can help in the next few minutes…
- Now if you feel like the social media world is like this … busy, noisy, confusing, you’re right. Social medial isn’t going away…. It’s everywhere and growing faster than ever…. But you know this already. For some of us, that leads to feeling like this…
- Hopefully our remarks will help take the mystery out of Social Media a bit.
- PAUL
- PAUL: Are you sure you members or customers aren’t using social technology? They are in one way shape or form perhaps a little, perhaps a lot
- What do you want to do? The basic usual objectives are these
- What do you want to do? The basic usual objectives are these
- How dowe get our orgs involved Promote and Create Energy for your events
- PAUL: As planners… You need to look at yourself as an enabler of conversations…Facilitator of relationshipsMembers. Speakers, attendee, sponsors reach more attendee… adding value to your organization or event so your audience returnsAs suppliers, selling is not allowed. You need to be in the conversation a contributor, provide insights of value, a thought leader, an expert to help solve problems…. To build brand… or relationships as a industry partner, not a seller.MIKE: Using Social media tools is really a forum for helping people, not selfish.
- CrowdSource – post event evals, email, outpostsStakeholders – Staff, Speakers, Suppliers, Members/attendees, Venue
- How dowe get our orgs involved Promote and Create Energy for your events
- PAUL: Here’s one more. Mike can you tell us a bit about Event Camp that you just completed? MIKE: talks here about event camp – BEFORE, DURING and AFTER - Twitter friends > enthusiasm grew > started event > added community (by Omnipress) Explain the Event Camp Experience.
- How dowe get our orgs involved Promote and Create Energy for your events
- How dowe get our orgs involved Promote and Create Energy for your events
- PAUL: Now we want to share a couple of specific examples with you…
- PAUL: Freedom of info… blah blah
- PAUL
- PAUL
- Now here is where the power of the network comes in. Mike, and these other folks have now been in front of Mike – can you explain this sequence to us a bit
- MIKE
- MIKE
- MIKE
- MIKE
- MIKE
- MIKE
- MIKE
- MIKE
- MIKE
- PAUL
- PAUL: To get the complete “How To’s….” go to mashable.com or google “Twitter Guide Book”
- PAUL
- PAUL: Thank you all and have a great afternoon…