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John Eckman • @jeckman • #wcmpls
B U I L D I N G S O F T WA R E & B U I L D I N G
C O M M U N I T Y: T H E P OW E R O F
WO R D P R E S S
WO R D C A M P M I N N E A P O L I S 2 0 1 5
John Eckman • @jeckman • #wcmpls
A B O U T M E
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
• 1998: PhD in American
Literature and Culture
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
• 1998: PhD in American
Literature and Culture
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
• 1998: PhD in American
Literature and Culture
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
• 1998: PhD in American
Literature and Culture
• 1999-Present: Design and Build
of Digital Experiences for
Clients, at Agencies:
Developer, User Experience
Designer, Project Manager,
Strategist, Director
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
• 1998: PhD in American
Literature and Culture
• 1999-Present: Design and Build
of Digital Experiences for
Clients, at Agencies:
Developer, User Experience
Designer, Project Manager,
Strategist, Director
• Currently CEO at 10up
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
• 1998: PhD in American
Literature and Culture
• 1999-Present: Design and Build
of Digital Experiences for
Clients, at Agencies:
Developer, User Experience
Designer, Project Manager,
Strategist, Director
• Currently CEO at 10up
John Eckman • @jeckman • #wcmpls
A B O U T M E
• 1988: Richfield High School
• 1998: PhD in American
Literature and Culture
• 1999-Present: Design and Build
of Digital Experiences for
Clients, at Agencies:
Developer, User Experience
Designer, Project Manager,
Strategist, Director
• Currently CEO at 10up
• (Why yes, we are hiring)
John Eckman • @jeckman • #wcmpls
– A R C H I M E D E S
“Give me a lever long enough and a fulcrum on
which to place it, and I shall move the world.”
John Eckman • @jeckman • #wcmpls
T H E L E V E R - S O F T WA R E
John Eckman • @jeckman • #wcmpls
– J O H N N Y A P P L E S E E D
“Type a quote here.”
http://trends.builtwith.com/cms
John Eckman • @jeckman • #wcmpls
– J O H N N Y A P P L E S E E D
“Type a quote here.”
http://trends.builtwith.com/cms
John Eckman • @jeckman • #wcmpls
F R E E AS I N W H AT ?
Free / Open Source
Software is:
A. Free as in Beer
B. Free as in Speech (or
Free as in Freedom)
C. Free as in Puppies
D. All of the above
John Eckman • @jeckman • #wcmpls
W H AT ’ S W R O N G W I T H F R E E
P U P P I E S ?
The “free as in puppies”
meme is meant to point
out that open source
software still requires
“care and feeding” – as
though that’s not true of
all CMS options
John Eckman • @jeckman • #wcmpls
T H E F O U R F R E E D O M S
• The freedom to run the program as you wish, for any purpose
(freedom 0).
• The freedom to study how the program works, and change it so it
does your computing as you wish (freedom 1). Access to the
source code is a precondition for this.
• The freedom to redistribute copies so you can help your neighbor
(freedom 2).
• The freedom to distribute copies of your modified versions to
others (freedom 3). By doing this you can give the whole
community a chance to benefit from your changes. Access to the
source code is a precondition for this.
John Eckman • @jeckman • #wcmpls
T H E F U LC R U M -
C O M M U N I T Y
John Eckman • @jeckman • #wcmpls
– J E R E M I A H O W YA N G
“Communities are bodies of people loosely
joined together by a common interest that
exchange information using web tools.”
John Eckman • @jeckman • #wcmpls
“There’s really only one rule for
community as far as I’m concerned . . . in
order to call some gathering of people a
‘community’, it is a requirement that if
you’re a member of the community, and
one day you stop showing up, people will
come looking for you . . .”
– A D A M F I E L D S
John Eckman • @jeckman • #wcmpls
John Eckman • @jeckman • #wcmpls
John Eckman • @jeckman • #wcmpls
John Eckman • @jeckman • #wcmpls
John Eckman • @jeckman • #wcmpls
John Eckman • @jeckman • #wcmpls
John Eckman • @jeckman • #wcmpls
– J O H N N Y A P P L E S E E D
“Type a quote here.”
John Eckman • @jeckman • #wcmpls
T H E O P P O RT U N I T Y F O R
WO R D P R E S S I S T H AT I T I S B OT H
A C O M M U N I T Y A N D A C O D E B AS E
http://teleogistic.net/2014/08/free-software-free-labor-and-the-freelancer-
wordcamp-nyc-2014-keynote/
John Eckman • @jeckman • #wcmpls
John Eckman • @jeckman • #wcmpls
M A K E
WO R D P R E S S
Whether you’re a budding
developer, a pixel-perfect
designer, or just like helping
out, we’re always looking for
people to help make
WordPress even better.
If you want to get involved in
WordPress, this is the place to
be. We’ve got blogs for each
contributor group, general
news, and upcoming events.
John Eckman • @jeckman • #wcmpls
“Tux, the Linux
Penguin, is beginning
to nibble away at the
grim view of
humanity that
breathed life into
Thomas Hobbes’s
Leviathan.”
– Y O C H A I B E N K L E R
John Eckman • @jeckman • #wcmpls
– S I R T I M B E R N E R S - L E E
“I have always imagined the information
space as something to which everyone
has immediate and intuitive access, and
not just to browse but to create.”
John Eckman • @jeckman • #wcmpls

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Building Community, Building Software

  • 1. John Eckman • @jeckman • #wcmpls B U I L D I N G S O F T WA R E & B U I L D I N G C O M M U N I T Y: T H E P OW E R O F WO R D P R E S S WO R D C A M P M I N N E A P O L I S 2 0 1 5
  • 2. John Eckman • @jeckman • #wcmpls A B O U T M E
  • 3. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School
  • 4. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School • 1998: PhD in American Literature and Culture
  • 5. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School • 1998: PhD in American Literature and Culture
  • 6. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School • 1998: PhD in American Literature and Culture
  • 7. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School • 1998: PhD in American Literature and Culture • 1999-Present: Design and Build of Digital Experiences for Clients, at Agencies: Developer, User Experience Designer, Project Manager, Strategist, Director
  • 8. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School • 1998: PhD in American Literature and Culture • 1999-Present: Design and Build of Digital Experiences for Clients, at Agencies: Developer, User Experience Designer, Project Manager, Strategist, Director • Currently CEO at 10up
  • 9. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School • 1998: PhD in American Literature and Culture • 1999-Present: Design and Build of Digital Experiences for Clients, at Agencies: Developer, User Experience Designer, Project Manager, Strategist, Director • Currently CEO at 10up
  • 10. John Eckman • @jeckman • #wcmpls A B O U T M E • 1988: Richfield High School • 1998: PhD in American Literature and Culture • 1999-Present: Design and Build of Digital Experiences for Clients, at Agencies: Developer, User Experience Designer, Project Manager, Strategist, Director • Currently CEO at 10up • (Why yes, we are hiring)
  • 11. John Eckman • @jeckman • #wcmpls – A R C H I M E D E S “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”
  • 12. John Eckman • @jeckman • #wcmpls T H E L E V E R - S O F T WA R E
  • 13. John Eckman • @jeckman • #wcmpls – J O H N N Y A P P L E S E E D “Type a quote here.” http://trends.builtwith.com/cms
  • 14. John Eckman • @jeckman • #wcmpls – J O H N N Y A P P L E S E E D “Type a quote here.” http://trends.builtwith.com/cms
  • 15. John Eckman • @jeckman • #wcmpls F R E E AS I N W H AT ? Free / Open Source Software is: A. Free as in Beer B. Free as in Speech (or Free as in Freedom) C. Free as in Puppies D. All of the above
  • 16. John Eckman • @jeckman • #wcmpls W H AT ’ S W R O N G W I T H F R E E P U P P I E S ? The “free as in puppies” meme is meant to point out that open source software still requires “care and feeding” – as though that’s not true of all CMS options
  • 17. John Eckman • @jeckman • #wcmpls T H E F O U R F R E E D O M S • The freedom to run the program as you wish, for any purpose (freedom 0). • The freedom to study how the program works, and change it so it does your computing as you wish (freedom 1). Access to the source code is a precondition for this. • The freedom to redistribute copies so you can help your neighbor (freedom 2). • The freedom to distribute copies of your modified versions to others (freedom 3). By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
  • 18. John Eckman • @jeckman • #wcmpls T H E F U LC R U M - C O M M U N I T Y
  • 19. John Eckman • @jeckman • #wcmpls – J E R E M I A H O W YA N G “Communities are bodies of people loosely joined together by a common interest that exchange information using web tools.”
  • 20. John Eckman • @jeckman • #wcmpls “There’s really only one rule for community as far as I’m concerned . . . in order to call some gathering of people a ‘community’, it is a requirement that if you’re a member of the community, and one day you stop showing up, people will come looking for you . . .” – A D A M F I E L D S
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. John Eckman • @jeckman • #wcmpls – J O H N N Y A P P L E S E E D “Type a quote here.”
  • 35. John Eckman • @jeckman • #wcmpls T H E O P P O RT U N I T Y F O R WO R D P R E S S I S T H AT I T I S B OT H A C O M M U N I T Y A N D A C O D E B AS E
  • 38. John Eckman • @jeckman • #wcmpls M A K E WO R D P R E S S Whether you’re a budding developer, a pixel-perfect designer, or just like helping out, we’re always looking for people to help make WordPress even better. If you want to get involved in WordPress, this is the place to be. We’ve got blogs for each contributor group, general news, and upcoming events.
  • 39. John Eckman • @jeckman • #wcmpls “Tux, the Linux Penguin, is beginning to nibble away at the grim view of humanity that breathed life into Thomas Hobbes’s Leviathan.” – Y O C H A I B E N K L E R
  • 40. John Eckman • @jeckman • #wcmpls – S I R T I M B E R N E R S - L E E “I have always imagined the information space as something to which everyone has immediate and intuitive access, and not just to browse but to create.”

Notas do Editor

  1. As an academic I discovered online communities, pre-web and in the emergent web. I was also running modernism-l, and a moderator on H-Mac, and using MediaMOO, and IRC, and . . .
  2. Hypothesis: WordPress (the software) is the lever long enough; WordPress (the community) is the fulcrum on which to place it.
  3. This one says 47.33% of CMS sites. W3 Techs which puts WordPress at 23.8% of all sites and 60.7% of CMS powered sites, is what we’re used to seeing >50% of CMS-driven sites are WordPress / 23% of the web - way more than any other.
  4. This one says 47.33% of CMS sites. W3 Techs which puts WordPress at 23.8% of all sites and 60.7% of CMS powered sites, is what we’re used to seeing >50% of CMS-driven sites are WordPress / 23% of the web - way more than any other.
  5. http://www.web-strategist.com/blog/2007/12/28/defining-the-term-community/ http://www.aquick.org/blog/2007/05/15/the-first-rule-of-community/
  6. http://www.web-strategist.com/blog/2007/12/28/defining-the-term-community/ http://www.aquick.org/blog/2007/05/15/the-first-rule-of-community/
  7. Flash forward to 2006 - I had just started blogging (WordPress 2.0 I believe). Attended bar camp in Boston. BarCamp is the answer to FooCamp
  8. Skipping ahead to 2008, making good on a goal I’d set to be more involved in the WordPress community, I found scholarpress’ plugin, WPBook, took it over, and spoke about it at BarCamp Boston and WordCamp NYC 2009
  9. Having had some experience helping organize BarCamp, but never having even been to a WordCamp, I decided to organize one. ;) Since then, I’ve gone on to help organize WCBOS in 2010, 2011, 2012, 2013, and 2014 (next weekend).
  10. It was at WordCamp Boston 2010 that the WordPress Foundation was announced! Dave Weinberger & Doc Searls of the Cluetrain Manifesto interviewed by Scott Kirschner Photos from WayneNH on Flickr Helen’s second WordCamp, where she (almost) met Jake. Recently returned to WordCamp Boston 2014 as 10up CEO with Jake - to do a talk on how the community came together.
  11. Getting involved might mean simply blogging, or presenting at a local meetup, or a WordCamp, or organizing in whatever other communities you are also part of to train them about WP
  12. Sir Tim Berners-Lee’s vision of the web was always already a read-write web - designed to enable everyone to create. This is also, in effect, the mission statement of WordPress - to democratize publishing.