This presentation is designed for those, who would like to develop the skill of recognising a business opportunity and turning it into a concept. The reader will be presented for methods of spotting, assessing and developing a business idea. Furthermore, they will learn what it means to conceptualise the idea in order to present it for investors or other potential partners. Slides by Anne Marie Mathiesen, Copenhagen Business Service

1. Idea and product
Anne Marie Mathiasen
KEA

2. Learning objectives
• Identify and spot potential business
opportunities
• Generate and develop business ideas
• Conceptualisation of business ideas
• Business model
• Pretopyping

3. The KIE model
• The creative, innovative and entrepreneurial
room
• The Walt Disney Model

4. Creative vs analytical disciplines
• Yes to the vision: what
if…
• Creative thinking
• Break rutines, habits
• Demands courage
• Accept caos
• (like playing a game)
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What is …
Logical thinking
Structures
Reflection, analysis
Critical
Kills ideas

5. Entrepreneurial characteristics
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Action oriented
Robust
Will power
Independent
mindset

6. Spot the opportunity
• Spot vs creation of possibilities
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Sources
- changes in society
- wondering
- shortage
- need
- irritation

7. Opportunity
• Business opportunity vs business idea
• What is your opportunity???

8. Assessing the opportunity
• Does it remove an irritation?
• Does it meet an unsatisfied need?
• Does it add extra value?
• Can you solve it faster, better, cheaper or
more innovatively than others?

9. Idea generation
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Brain storm
Reverse brain storm
Idea space
Pictures
Role play
words

10. Innovative room
• Design thinking vs scientific method
• Purpose of the innovative room
• Questions and methods

11. Questions
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The idea is good because…
The idea is bad because…
I see….opportunities in the idea
I see…obstacles in the idea
The idea could be improved by…
I sense … about the idea
I hear … about the idea
My intuition tells me…

12. Methods
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Wallet (what is … to you?)
Play the customer
Hire a court fool
Angel, devil and the judge

13. Conceptualisation
• What?
• To whom
• How?

14. Business models
• Create, deliever, capture
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The advertising model
The add-on model
The affiliate model
The auction model
The bait and hook model
The direct sales model
The francise model
The freemium model
The low cost model
The pay as you go model
The subscribtion model
http://articles.bplans.co.uk/starting-a-business/examples-of-well-known-business-models/1040

15. Business model canvas
• Business model
• Define your concept according to the canvas
• How’s the financial balance?
• Fill out the rest of the business model canvas

16. Pretotyping
• Concepttest
• Pretotyping

17. •Good luck