2. Jean-Henri Cote
Product Manager/Marketing Strategist
Career:
• (1999 - 2003) - Product Manager at MP3.com
• (2003 - 2006) - Director of Marketing at Trusonic (MP3.com spin off)
• (2007 - 2009) - Product Manager, Software and Web Services at HP
• (2009 - 2010) - Senior Product Manager, ResMed
• (2010 -2012) - Senior Product Manager, Eastman-Kodak
Key Accomplishments:
• (1999) - Launched MP3.com CD printing service
• (2000) - Promoted Senior Product Manager. Launched MP3.com “Trusonic” business music & messaging service
• (2003) - Trusonic spun off. Promoted to Director of Marketing
• (2005) - Trusonic becomes profitable
• (2007-2008) Planned and launched 4 versions of HP Photosmart Essential.
• (2008) Planned and launched the HP Photo Print Gadget, the easiest way to print photos at home (a 2008 Circle
Awards finalist).
• (2008) Earned top employee performance rating at HP
• (2009) Completed HP Leadership training course.
• (2009) Planned and launched HP Photo Creations, a Photo Creative app that lets users print to any HP print
venue (Home/PSP or Retail)
• (2009) Worked for HP Executive Team to create the framework for a new Web Services strategy.
• (2009) Earned top employee performance rating at HP
• (2010 -12) Planned and launch 8 mobile apps (4/5 star ratings), a Facebook app, two web services, (Google
Cloud print and Kodak Email print), and several desktop applications. As a whole, these solutions are generating
10s of millions of dollars in incremental revenue for the Kodak per year. Click here for more info on these apps and
services.
3. MP3.com/Trusonic Music
Service
Trusonic was a B2B music and audio advertising service that enabled chain
stores to have full control of their in-store audio environment. As the product
manager I planned the initial development and launch of this SaaS
business, and as Director of Marketing I grew it from 0 - 10K
customers, reaching profitability in 2005.
MBOX Internet Appliance
• LAN or dialup connection
• Two audio channels
• Premium digital quality sound
• 80 GB hard drive holds 40,000
songs
• Remote controlled via online
interface
Web Services
• Customers have secure, password
protected online accounts to make
schedule changes, upload audio
messages, and view playback reports
4. HP Photosmart Essential
Planned and launched this photo app between 2007-2008.
Shipped to about 40 million users.
Organize View
Edit
Unload
Share
Print Create
Home
Online
Retail
5. HP Smart Web Printing
Planned and launched this web page printing app from 2007 to 2009.
6. HP Photo Creations
Planned and launched this HP flagship ecosystem printing app in 2009.
To date, the app has shipped to over 100M users.
Software Distribution Features Choices
Touchsmart PC
Print what you
Mediasmart PC want, where you
My Pictures want. . . .
Printer Install Disk
Photo Creations HOME
RPS
Media/Ink Packs
MAIL
Creative Studio ORDER
Other HP Web
RETAIL
10. CLOUD STORAGE
Summer 2012
SERVICE
SERVICE
Email Print
APP
APP
3D Printing. Print From Video.
Doc Print Pic Flick Pic Flick HD
OS/HW
“Home Center is one of my “Kodak has developed
favorite programs because it's so
one of the strongest
simple to use with a well laid out collections of mobile
navigation, interesting add-ons printing apps.”
and linkage to useful outside – Photizo
information.”
– Printercomparison.com 2011 CES Design and
Engineering Award
Winner
13. Mobile Apps
Planned and launched 8 apps for iOS, Android, Windows Mobile
Docume Pic Flick
nt Print for Pic Flick HD
App for Android for iPad
Android
14. Concept Testing
An innovative concept I invented and described below (for primary market
research)
2 3
1. Record Video or 2. Upload to website 3. Print photo card
Audio Message (eg. Youtube) with QR code
Happy
Holidays
4 Grandma!
4. Scan QR Code
When the barcode is
scanned with a smart phone
or tablet, a video or audio
message plays.
18. INVEST, FREEZE OR EXPEL?
A process I engineered to evaluate the success of software investments
Pre launch Post launch
Business evaluation
Case
Do not develop
Concept Pass
Checklist? Develop Launch Evaluate
Formation YES
6-12 months
Version YES Pass
Iteration Eval?
NO
YES Invest
to
Improve
?
NO
Freeze/Expel
20. Positioning
A positioning statement I created for an application
For… families with smart phones and tablets.
Who are dissatisfied with… the static photo output of
current inkjet printers.
Rich Print is a… completely new kind of print.
That provides… you with an economical, environmentally
friendly way to create “video greeting cards”, that can be
consumed by any smart phone or tablet user.
Unlike… any other Inkjet printer manufacturer
We have assembled… a software and content solution for
iOS and Android tablets, that lets you create a
video, securely upload it to Youtube, and print a greeting a
card with a QR code that links back to your video.
21. Online and Offline Collateral
Various marketing messages I created for apps and web services
23. CES Product Launch Interviews
CES 2012 - New Cloud Printing Services
CES 2011 - 3D Printing
24. Other links
Kodak Mobile Apps - The last three apps on this page (Pic
Flick, Pic Flick HD, and the Document Print App).
Kodak Web Services - Two cloud printing services that
raster docs in the cloud and send them as OPL (Open
Printer Language) to any compatible Kodak printer. This lets
users print from anywhere, from any mobile device.
Facebook App - Quickly make a photo collage from
Facebook photos and print to any printer.
HP Photo Creations - Shipped with over 100 million HP
products since late 2009, and is generating millions in
incremental revenue for HP annually.
When Jean arrived in August of 2010, Kodak had huge gaps in accessibility, connectivity, and platform support. Mobile users could not print documents from their devices, and the printing solution for Mac users was limited. Too many customers could not get to the documents they wanted to print, on the devices they wanted to print from, and send them to their Kodak Printer.Jean’s mission, upon arriving at Kodak, was simple. Provide customers with delightful experiences that would let them print from anywhere, and on any device they wanted to print from.To that end, Jean: Performed primary and secondary research, in order to determine what customers needed Created roadmaps that would address customer needs Sold the roadmap to the organization using research data and business cases Created the success criteria for new solutions Created user stories and wireframes for R&D Worked with R&D to develop new solutions using Agile methodologies Sourced and brought in partners for solutions that Kodak did not want to build Worked with Marcom and Sales to position new solutions – online, on box, and in sales meetings Launched new solutions at CES Created the processes to measure the performance of new solutions, in order to deter
Today, Kodak’s software and connectivity solutions are extremely robust. Kodak applications now allow customers to access documents and photos at most major cloud storage providers Kodak cloud printing services now allow customers to print from any device with an email client and internet access Kodak mobile apps, limited to photo printing from iPhone in 2010, now support document and photo printing on all iOS, Android, Windows Mobile and Blackberry devices. Pic Flick HD let’s users create greeting cards and collages for sharing or printing as well. Kodak PC printing software, once limited to Windows, is now available to Mac users as well. Jean defined the 3D and Video printing features for Home Center, which were used at CES to draw significant attention to Kodak’s booth, and to Kodak’s products.The solutions that Jean has planned and launched over the last two years have allowed Kodak compete effectively in the marketplace, and have helped Kodak innovate and lead as well. Taken as a whole, these solutions have generated tens of millions of dollars in incremental revenue, and have been invaluable to Kodak’s overall value proposition.
