1. Jon Ward
Segway: Embracing the Nerd

2. Interesting Facts About Segway
-Invented in 2001 by Dan Fegan
-Fegan claimed it “would be to the horse and buggy
what the car was”
-It has moved initially being a consumer product to a
product that is for corporations—specifically security
and tours
-Segway needs to move into the consumer market by
harnessing their already strong niche market.

3. What Exactly is A Segway?
It’s a Tweener
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4. Who Is it For?

5. What Are Their Attributes?
-Awkward
-Tech savvy
-Not physically imposing
-Great with numbers
-Inconspicuous
-Nerdy

6. What is Their Mindset on A Segway?
Just like the Segway is perceived as different and
weird, so to are the people who ride it. It not only
becomes a mode of transportation for them but
also represents their lifestyle.

7. Why Do They Use a Segway?
It transform them from this:
To this:

8. How Does Riding a Segway Make Them Feel?
A user doesn't just move with
a Segway--they glide. It creates
a unison between man and
machine. It creates a sense of
superhuman ability.

9. Normal Day

10. What Does it Give Them?
The Segway gives them a sense of being awesome.
They become taller, stronger and faster than anyone
else around them. They no only know how to use it but
also how it works. It becomes an extension of them and
their lifestyle.

11. What Do They Give Segway?
These users give Segway a loyal community in a niche
market. Those who use Segway on a normal basis
stand by it as the best personal transportation they
have ever had. Embracing the nerdy side of this product
will create a larger sense of community. To give
consumers this notion about the Segway will increase
it’s following.