Developing and Growing Facebook Pages
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Here are 13 rules for developing and growing a business Facebook page. This presentation will give you actionable items to improve your Facebook page immediately.
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Semelhante a Developing and Growing Facebook Pages
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Developing and Growing Facebook Pages
- 1. Effective methods for developing a business Facebook page Jamie Duklas
- 3. What I’ll cover 13 rules for... Growing Building & a business Facebook page Effective methods for developing a business Facebook page – Jamie Duklas
- 4. First. What are the reasons… People ‘‘like’’ a business page: Effective methods for developing a business Facebook page – Jamie Duklas Source: iModerate Research; March 10, 2010
- 9. Rule #2: Be human Effective methods for developing a business Facebook page – Jamie Duklas
- 12. Rule #5: Be timely & relevant Effective methods for developing a business Facebook page – Jamie Duklas
- 13. Rule #6: Make a custom tab your landing page Effective methods for developing a business Facebook page – Jamie Duklas TIP: Include Like Us with an arrow on the landing page tab. It is even more powerful if there is an incentive included.
- 14. Which one is more powerful to get you to ‘‘like’’? Effective methods for developing a business Facebook page – Jamie Duklas vs
- 21. Rule #12: Make it viral Effective methods for developing a business Facebook page – Jamie Duklas
Notas do Editor
- Know what motivates people to like a page And what keeps them coming back Look for additional hooks that work for your brand
- This seems basic, but a lot of companies do not do it Facebook offers limited free form creative space – take advantage of it! Treat Facebook likes it your own site – make it look as good as possible and have a similar look & feel to your site
- Create a strong & branded impression Included people in the image Done properly the profile icon image will also look great too The Rayovac examples hits on additional rules: timely, reward your likers
- A lot of companies think their Facebook page is for them, its not – its for the people that like it
- Social means that you listen as much as you talk If your page consists of only your posts and little responses or likes you are probably not being human (engaging your likers) Don’t be corporate If your legal team runs your social media strategy you are in trouble Use a fun conversational tone Show personality
- Use names to increase personality & transparency Axe takes it to the ultimate level with a custom tab all about Jennie who manages the page Take advantage of the intro paragraph space to thank people for liking, encourage desired actions and introduce who manages this page
- Not many companies have a policy and this can get you into trouble when you have to remove posts Identify common questions here and provide answers / direction
- Another area that is underutilized Easy to create a custom tab For companies with limited resources put a tab with images (featuring product info or specials) that link to your website Sweepstakes & contests are great ways to build likes Games are sticky (people will come back over and over to play games) Shopping tab options are everywhere – test one out I recommend ShopTab for a simple, low-cost option Look to answer common questions (store locator, hiring)
- If you are timely & relevant people will visit your page more often Macy’s – positions themselves as a fashion expert Macy’s – great design for a tab (simple, large image, good eye flow, call to action button)
- Online marketing 101: have an optimized landing page with a clear call to action Unique place to differentiate yourself and draw attention Connect with your target market Include “like us” and even better if there is an incentive to like
- Clear call to action Be aggressive in growing your likers How many times on Facebook do you say “how did I get here?” “what was I looking for in the first place?” Facebook is chaos, you have 1 – 3 seconds to grab attention and get someone to take a desired action
- Additional calls to action need to be in your posts Include Share buttons
- Not all posts make it into the news feed Keep in mind, there are two news feeds – work to also get in the Top News Engagement with your posts are a huge part of Facebook’s algorithm to determine what gets into each news feed Posts are the lifeblood of Facebook Most interaction with your page won’t take place on the page – it will take place within the news feed via likes and responses to your posts Post in the morning for more responses People LOVE photos When you reach 10,000 likes you get additional insights
- Passion keeps people coming back Creates ACTION Has to be real Find the hook that works for you Passionate supporters will answer questions for you and spread WOM about your page
- Take advantage of existing resources Do it with a purpose – Steak Escape could take this a step further by offering $1 off a soda for liking their page and showing the cashier After 25 likes you can create a custom Facebook URL FB connect on your website (significantly increases interaction with your page)
- This is a great way to grow likes Critical early on to reach the tipping point (the point where you have enough likes to be credible and “cool” after that additional likes come easier) Ad copy: “like us”, keep it simple, give them something to like – like planes? Like beer? Images are very important (try the same ad copy with 2 – 4 different images)
- Adding Share buttons is easy once you have the free FBML code script Viral = Fun, self-promotional Do things that will make people evangelists for your page (example: a Photo contest with 10 finalists were voting on the page determines the winner. The finalists will tell all their friends to like your page and vote for them)
- Sharing button is key as this gets your contest / activity into the news feed and on people’s profile
- Just replying to someone’s post is recognition Make them feel SPECIAL: discounts, free stuff, recognition, inside info People love to brag (if they get a deal or are the first to know they will tell others)
- Combine as much of these rules into each strategy