Jessica Danielle Smith - Digital Marketing

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Jessica Danielle Smith

Represents the variety of digital marketing I have created within my library institutions over the last year.

Marketing Education Technology

Gumberg Goes Green chart (Gumberg Library at Duquesne University)

Chart information created with assistance by David Nolfi, Health Sciences Librarian, Gumberg Library

Gumberg Library Facebook Page Milestone Image

Book Displays

Created sign and selected books for display
Carnegie Library of Pittsburgh - Teen Dept.

24/7 Finals Meme Gumberg Library Facebook Page

Table Hoarding Meme Gumberg Library Facebook Page

Text a Librarian Meme - Gumberg Library Facebook Page

Furniture Renovations Image - Gumberg Library Facebook Page

Image by Jessica Danielle Smith

"Missing" 4th Floor
Computers Image Gumberg Library
Facebook Page

Window Art for Fall 2013 School Year
Branch Out @ Gumberg Library

Window art completed with help from Alyson Pope and Emily Cantin (Reference Librarians-Gumberg Library)

Spring Break Image - Gumberg Library Facebook Page

Logos for Social Media
Events - Gumberg
Library Facebook &
Twitter Pages

More from Jessica Danielle Smith

Presented at Duquesne University's Gumberg Library on 9/23/13 -- This RefWorks session is designed specifically for researchers who use APA Style. We will briefly review RefWorks basics (how to create an account as well as how to create and import references), then demonstrate some advanced features. You will learn how to format a bibliography from within RefWorks, and how to customize your account using APA Style.

RefWorks for APA Citation Style

Jessica Danielle Smith

Going Green @ Gumberg

Jessica Danielle Smith

Xtranormal library program

Jessica Danielle Smith

jessicadsmithXtraNormal

Jessica Danielle Smith

INSPEC

Jessica Danielle Smith

Library Marketing Resources

Jessica Danielle Smith

Annual Reports

Jessica Danielle Smith

Survey development

Jessica Danielle Smith

More from Jessica Danielle Smith (8)

RefWorks for APA Citation Style

Going Green @ Gumberg

Xtranormal library program

jessicadsmithXtraNormal

INSPEC

Library Marketing Resources

Annual Reports

Survey development

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

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10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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Search Engine Journal

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

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Jessica Danielle Smith - Digital Marketing

3. Gumberg Goes Green chart (Gumberg Library at Duquesne University) Chart information created with assistance by David Nolfi, Health Sciences Librarian, Gumberg Library

4. Gumberg Library Facebook Page Milestone Image

5. Book Displays Created sign and selected books for display Carnegie Library of Pittsburgh - Teen Dept.

8. 24/7 Finals Meme Gumberg Library Facebook Page Table Hoarding Meme Gumberg Library Facebook Page

9. Text a Librarian Meme - Gumberg Library Facebook Page

10. Furniture Renovations Image - Gumberg Library Facebook Page Image by Jessica Danielle Smith

11. "Missing" 4th Floor Computers Image Gumberg Library Facebook Page

12. Window Art for Fall 2013 School Year Branch Out @ Gumberg Library Window art completed with help from Alyson Pope and Emily Cantin (Reference Librarians-Gumberg Library)

13. Spring Break Image - Gumberg Library Facebook Page

14. Logos for Social Media Events - Gumberg Library Facebook & Twitter Pages

Jessica Danielle Smith - Digital Marketing

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