2010 Project Manager Resume

1. John Drefahl
1110 Steiner Street, Apt 201
San Francisco, CA 94115 : Website: http://www.johndrefahl.com
mobile: 646-283-2932 : john.drefahl@gmail.com
I am an entrepreneurial spirited forward thinking Agile “Scrum” experienced interactive Project Manager / Technical Director with the
internal and external leadership skills to lead teams residing in-house or off-shore with a “hands-on” approach. I am accountable for
achieving client objectives for scope, quality, timing, and budget while ensureing that objectives for the product quality and financial
profilitablity are realized. I am specialized in heading up wireless infinitives and defining company wireless mandates/strategy. In
addition I specialize in the areas of: web/mobile marketing, visual/UI design, front-end development, information architecture,
mobile application design, and life cycle management. I possess excellent cross-disciplinary communication skills. I excel at
selecting “best of breed” vendors and relationship management. In addition I have experience in deploying advertising platforms
(DART, ATLAS 24/7), and the integration and deployment of analytics solutions such as Omniture and Comscore. I possess a strong
entertainment industry background with a emphasis in digital rights management, DMCA law, digital/publishing rights clearance,
digital media distribution, and audio/video compression codecs. I am looking for a full-time manager or director position within the
San Francisco Bay Area.
Application Experience
Operating Systems: Windows XP/Vista, Apple OSX, iPhone, Android, S60, Windows Mobile, and LAMP server environments.
Project management Tools: MS Word, MS Excel, Outlook, MS Project, Subversion, Visio, and AGILE Methodology.
Reporting and Analytics: Soundscan, Omniture, Google Analytics, Comscore, Atlas 24/7, and Doubleclick DART.
Dev. Frameworks: xHTML, CSS, PHP, MYSQL, WML, XML, XUL, RDF, Javascript, Python, Perl, Jquery, Smarty Templates.
Mobile Marketing: Shortcode acquisition, contesting, auctions, mobile coupons, and various shortcode marketing tactics.
Design & Publishing Tools: Photoshop, Illustrator, InDesign, QuarkXpress, Acrobat, Joomla, Drupal, and Wordpress.
Digital Media Tools: Wavelab, Soundforge, ProTools, Cubase, Abelton Live, Reason, Soundforge, Cleaner, and Sony Vegas.
Development Tools: Flash, Flex, Dreamweaver, Fireworks, Subversion, SourceSafe, ImageReady, and Eclipse.
Codecs and DRMs: Windows Media DRM, Real Media, AAC, Atrac3, MP2, MP3, MP4, WMA, Sorenson, On2, FLV, and OGG.
Licensing: Publishing, Pressing & Distribution, and Video Synchronization licenses/contracts. (ASCAP/BMI/SESAC/GEMA)
Awards
• Gypsii Client Application: NavTeq Great LBS Application Challenge Finalist
• My VideoPort: TechChrunch 2009 Top Start-up Semi-Finalist
Summary of Skills
• Preparation of project documents, project plans, schedules, cost estimates, status reports, and extranet pm tools.
• Day-to-day management of internal project teams, technology partners, and third-party vendors.
• Specialize in providing technical expertise and assess technology limitations across all interactive mediums.
• Past experience in serving as an executive technical knowledge base for a fortune 100 corporation. (BMG Entertainment)
• The ability to collaborate directly with User Experience Designers and Information Architects.
• The abilty to manage change requests using many of the open source solutions available: Bugzilla and Mantis
• Accel at identifing new business opportunities and ways of montizing content.
• Knowledge of creative applications and web script languages allows me to prepare prototypes within the environment that
each department is familiar with allowing for less time being wasted during the porting of ideas from application to
application.
• Drives projects from conception to completetion.
• Exceptional due-diligence skills gives me the ability to minimize risk to clients and account teams on a regular bases.
• Two of the four start-ups I have been apart of have been acquired.
• Knowledge of all industry PM and QA standards.
Professional Experience
Milwaukee Web Company: Milwaukee , Wisconsin 10/2009 - 02/2010
Contract, Technical Writer
Android Application Specification Authoring
• Authored a standard 3 teired dynamic data application specification to be used as a framework for various
marketing applications.
• Authored a standard mapping application framework specification.
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2. John Drefahl
1110 Steiner Street, Apt 201
San Francisco, CA 94115 : Website: http://www.johndrefahl.com
mobile: 646-283-2932 : john.drefahl@gmail.com
MY VideoPort: New York City, New York 04/2008 – 02/2009
CTO, Technical Lead (Equity exchange)
Project Management
MyVideoPort.Com Flex Application Development
• TechCrunch Top New Startup Finalist 2009
• Served as head of all wireless/mobile knowledge and served as the wireless/mobile strategist.
• Took the miscellaneous excel documents and ideas presented to me by the investor and created 30+ pages of
interface wire frames for a future Flex Application that fundamentally became a b2b Online Video marketplace and
distribution platform that is currently in development.
• Began writing the original technical build specification that would be passed to the best of breed vendor (Cynergy
in DC) to be developed. Cynergy started with my PRD and extended it to include their own creative specification
that was contracted for them to do.
• Responsible for the following: Q/A and initial Video Encoding for promotional and example material for the Flex
Application.
• Created the initial Amazon EC2, S3, and Simple DB Cloud computing architecture for the system to be built around.
Technologies: HTML, DHTML, CSS, JavaScript, XML, Photoshop, Imageready, Viso, PHP, MySQL, MS Project,
MediaWiki, Google Apps, Flash, and many web based project management packages.
Radio One / Interactive One: New York City, New York 01/2008 – 08/2008
Project Manager / Front End Developer
Project Management (Agile Methodology)
Radio One Content Vertical Launch
• Took over the management of a team of off-shore developers in Italy and India during mid-development of a
custom CMS publishing system to power the Radio One's content verticals: newsone.com, theurbandaily.com,
elevate.com, hellobeautiful.com, allhiphop.com, and giantmag.com.
• Served as head of all wireless/mobile knowledge and served as the wireless/mobile strategist.
• Integrated an Agile (SCRUM) methodology into the development cycle.
• Created an iPhone web app for each of the Radio One comtent vertcals: Newsone.com, Theurbandaily.com,
Hellobeautiful.com, and Elevate.com.
• Responsible for the following: Q/A and initial CMS template creation for said CMS system.
• Responsible for the following: Project management, managing off-shore development groups (Italy and India),
managing technology vendor relations, front end template creation, Q/A, and training the Interactive One Editorial
team on how to use the back end systems.
• Integrated Omniture, Google Analytics, Comscore, and DART throughout all content verticals and radio sites.
• Created and configured RSS feeds and initiated syndication of the feeds throughout the net using Feedburner.
• Integrated DIGG, Del.ici.ous, Technorati, and other page ranking technologies throughout all content verticals.
Technologies: HTML, DHTML, CSS, JavaScript, XML, Photoshop, Imageready, Viso, PHP, MySQL, MS Project,
MediaWiki, Google Apps, Flash, and many web based project management packages.
Radio One Station Site Integration
• Responsible for the creation and deployment of 50+ corporate management controlled Iframes, RSS Widgets, and
interactive one content “carousel” flash widget for deployment on all 50+ Radio One radio station websites.
Technologies: HTML, CSS, JavaScript, XML, Actionscript
Interactive One Intranet
• Selected best of breed open source solution to customize to fulfill the requirements of the system.
• Developed and deployed a customized application website allowing executives and management to communicate
with the entire company.
Technologies: HTML, PHP, MySQL, LAMP,CSS, JavaScript, XML
Gypsii.com - GeoSentric / Benefon: Amsterdam/New York 06/2006 – 01/2008
Founding Employee, Product Manager / Designer
Project Management (Agile Methodology)
Gypsii Windows Mobile Client Application
• NavTeq Great LBS Application Challenge Finalist
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3. John Drefahl
1110 Steiner Street, Apt 201
San Francisco, CA 94115 : Website: http://www.johndrefahl.com
mobile: 646-283-2932 : john.drefahl@gmail.com
• Served as head of all wireless/mobile knowledge and served as the wireless/mobile strategist.
• Designed Wire frames and site plans for the Gypsii Symbian S60, Windows Mobile, Motorola Brew, Apple Iphone,
and Google Android client applications.
• Designed all interactive visual user interfaces, buttons, icons, and installation wizards for the Windows Mobile
Client.
• Responsible for the creation of the following: PRD creation, creative specifications, technical specifications, and
managing a group of off-site/off-shore developers in India.
• Participated in beta and final Q/A testing.
Technologies: Photoshop, Imageready, Viso, GPS, IconMaker, and Flash.
Gypsii.com Web Site - http://www.gypsii.com/
• Created the PRD specification, interface mock-up, information architecture, technical, and creative specification
creation.
• Managed an off-shore development group based in India (Tekriti) for the creation, development, and deployment of
a modular CSS based Social Network Web 2.0 application.
Technologies: HTML, DHTML, CSS, JavaScript, XML, Photoshop, Imageready, Viso, GPS, and Flash
Apple Computer: Cupertino, California 04/2006 – 06/2006
Contract, Technical Writer
iTMS (iTunes Music System) Video and Television XML Specification
• Wrote the digital movie and television show XML meta data specification specification.
• Interfaced with both engineering and label relations divisions within Apple to create a document based off an Apple
standard layout.
“iQueue” Video Content Asset Encoding and Ingestion Dashboard
• Identified the need for a one-stop, one-look Web 2.0 tool to allow a group within the iTunes Engineering team to
audit a 40 X-Server SAN encoding system.
• Created all the interfaces, created wire frames, and coded the initial UI designs in HTML to be used in an AJAX Web
2.0 application to be built at a later time.
Mobileplay: San Francisco/Santa Clara, California 01/2006 – 03/2006
Contract, Project/Product Manager
Project Management
Sporting News, Wired News, Thoughts Media, PDA Today
• Served as head of all wireless/mobile knowledge and served as the wireless/mobile strategist.
• Responsible for the following: PRD creation, interface mock up creation, gathering the XML data feeds, and
managing a group of web developers off-site/off-shore in the creation of the web interface tool.
• Gathered client-side application assets, and pushed the application through engineering to an offshore build for
Blackberry, Palm, Pocket PC, and Smartphone platforms.
• Participated in beta and final Q/A testing.
Technologies: HTML, CSS, JavaScript, PHP, XML, C#, J2ME, and MySQL.
Advertising Campaign Management and Reporting Tool Deployment
• Responsible for the following: PRD creation, interface mock up creation, gathering the XML data feeds, and
managing a group of web developers off-site/off-shore in the creation of the web interface tool.
• Gathered client-side application assets, and pushed the application through engineering to an offshore build.
• Integrated current customized in-house ad-serving system with Comscore.
• Participated in beta and final Q/A testing.
Google Adwords
• Initiated Google Adwords marketing campaign and generated 31,611 clicks within one month with a cost of
conversion at: $1.17
• Installed conversion tracking technology to registration process in order to determine where we were loosing users
during the registration process.
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4. John Drefahl
1110 Steiner Street, Apt 201
San Francisco, CA 94115 : Website: http://www.johndrefahl.com
mobile: 646-283-2932 : john.drefahl@gmail.com
Soundlash Distribution/ Neomod.com : San Francisco, California 08/2002 – 12/2005
Principle CEO, Business Development / Project Manager
Project Management
Soundclash.com – Soundclash Distribution / Neomod.com
• Managed a team of five in the creation of a retail interactive POS system solution that would allow for real-time
synchronization of inventory.
• Served as head of all wireless/mobile knowledge and served as the wireless/mobile strategist.
• Inventory tracking, bar coding, and automated Comscore SoundScan submission.
• Established strategic distribution relationship in North America, Europe, England, and Japan. Including:
manufacturing credit terms, distributor drop shipments, and mastering for vinyl.
• Created Neomod b2c brand and managed the deployment and visual design of wholesale and retail web sites.
• Conducted a ten months of due-diligence in continental Europe and established and staffed a temporary distribution
center in Den Haag, The Netherlands to increase physical b2b product logistics.
Technologies: HTML, CSS, JavaScript, PHP, MySQL, OSCommerce, SoundForge, Cubase, Reason, Photoshop,
Illustrator, Acrobat, and Quickbooks Pro.
Context Media (Acquired by Oracle in 2005) : Providence, Rhode Island 03/2002 – 04/2002
Contract, Product Design, Interface Design
Software Product Development Consulting
Interchange Distribution Console: Intershare and Edgeshare
• I developed an application that provided business rules management features to help companies get the "right"
content into the "right" hands at the "right" time. The Interchange Console ensured maximum reach of content
with multiple delivery options to choose from, and enabled the measurement of content use and effectiveness to
quantify "return on your content" through tracking and reporting features.
• I developed Intershare to allow users to access and integrate enterprise content into projects without leaving the
application they are working in.
• Streamlines individual and departmental work flow processes associated with searching, accessing, and sharing
content throughout the enterprise.
• Provided a broad user access to content, while at the enterprise-level, allowing for the highest levels of control over
the access and use of that content.
• Developed the EdgeScape an IP intelligence service that provides comprehensive geographic, network, and
corporate identity information for IP addresses on the Internet.
• EdgeSuite, an integrated suite of services for content and application delivery, content targeting and
personalization, business intelligence, and streaming media.
BMG Entertainment (now SonyBMG Music) : New York City, New York 03/2000 - 03/2002
Manager, Worldwide New Technology / Project Manager
Project Management
Management of BMG Technology Company Relationships
• As the manager of New Technology for BMG I was responsible for serving as the outward facing contact to all
technology companies seeking a relationship with BMG Entertainment. Served as head of all wireless/mobile
knowledge and served as the wireless/mobile strategist for BMG Entertainment along side BeMobile. Established
and conducting due-diligence was my focus. My responsibilities included traveling to trade shows, conventions, and
industry gatherings such as the Secure Digital Music Initiative meetings around the world in order to maintain
relationships and facilitate communication with various industries related to the entertainment industry.
B2B Streaming On-line Video Syndication Platform
• Served as technical lead and product designer in the development of the first major label digital video
syndication/distribution initiative with a budget of $400,000. The business model required the application of digital
rights management technology to streaming digital content with a web interface that allowed merchants and
content administrators to create content packages for timed syndication.
BMG Video Catalog Digitization
• Managed a team of three to acquire video masters, define meta-data, select technology partners, encode video in
two codecs at three different bit rates, and manage the secure transfer to data centers.
Technologies: Windows Media and Real Media.
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5. John Drefahl
1110 Steiner Street, Apt 201
San Francisco, CA 94115 : Website: http://www.johndrefahl.com
mobile: 646-283-2932 : john.drefahl@gmail.com
Gracenote Label Certified Meta-data Submission
• Facilitate the population of Gracenote's CDDB2 extended meta-data database with BMG Entertainment cleared and
approved content/meta-data.
Inktomi (was Impulse Buy later Acquired by Yahoo) : Foster City, California 10/1998 - 10/1999
Visual/UI Design, Flash, and HTML/DHTML
Technologies: HTML, DHTML, CSS, JavaScript, ASP, Visual SourceSafe, Photoshop, Imageready, Viso, and Flash.
C|NET: The Computer Network : San Francisco, California 11/1996 - 04/1997
Associate Technical Producer, Visual/UI Design, Production
Technologies: HTML, DHTML, CSS, JavaScript, GifBuilder, Photoshop, and Debabelizer.
Professional Advertising Agency Experience
Cythere (Sold to Informission 2000) New York City, New York / Paris, France 10/1998 - 03/2000
Flash Producer, HTML, Production
Clients: L'Oréal France, Evian
Technologies: Flash, Adobe Photoshop
H20 Associates : New York City, New York 10/1998 - 03/2000
Visual Designer, Flash Producer, Production, HTML
Clients: Various Hearst Publications, Carlyle Clothing, Eclipse Marketing.
Technologies: HTML, DHTML, CSS, JavaScript, GifBuilder, Photoshop, Flash, Premiere, Director
CTI : New York City, New York 10/1998 - 03/2000
Visual Design, Production, HTML
Clients: UPS, Dennys, Bigfoot Interactive, Western Union,
Technologies: HTML, DHTML, CSS, JavaScript, GifBuilder, Photoshop, Debabelizer
Vivid Studios (Acquired by Modem Media / Digitas) : San Francisco, California 04/1997 - 01/1998
Visual Design, Production, HTML
Clients: Nike, Times Mirror, Advent Software, Glen Ellen Wines, and JWT Marketing.
Technologies: HTML, DHTML, CSS, JavaScript, GifBuilder, Photoshop, Debabelizer, and StoryServer.
Education
New York University : New York City, New York
Business of Music - Continuing Education Certificate 2001 / GPA: 4.0
Milwaukee Institute of Art and Design : Milwaukee, Wisconsin
Visual Communications BFA program : 1995-1996 / 1997-1998 – Junior in Standing / GPA: 3.23
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