The term Intelligent Transportation Systems (ITS) was coined over two decades ago to designate applications of information and communication technologies to the operational management of transportation networks. The main promise of ITS has been very consistent over that period: network capacity can be freed up by optimizing traffic controls and empowering users with accurate travel information. It can be debated how much faith practitioners and policy makers have placed in technology by investing their resources, as well as the extent to which Intelligent Transportation Systems have delivered on their promise. However, there is no question that steady and sometimes spectacular advances in computing technologies and usage trickle down to transportation applications in important ways. As a result, new products and services emerge continuously. They include systems that address the direct needs of networks managers, as well as others that are developed in tangential markets (e.g. automotive) or even through non-market mechanisms (e.g. many mobile web applications). This talk presentation reviews major trends in information and communication technologies and demonstrate how each of them is driving innovative transportation services. We attempt to envision how those trends might develop in the future, so that we can finally examine some of their implications for travel demand and network management. There lie both challenges and opportunities for transportation engineers and planners, but either way, profound changes appear inevitable.

1. Intelligent Transportation J.D. Margulici
Trends and Perspectives jdm@novavia.us
2011 www.novaviasolutions.com
Chapter 7: Cross-Cutting Topics
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2.  ITS primer and brief history
Intelligent Transportation
 State of the art: cross-cutting topics
Trends and Perspectives
2011
 Information technology trends
 Prospective and implications
J.D. Margulici
jdm@novavia.us
www.novaviasolutions.com

3. ITS Governance
•Compliance is primarily a •Dedicated ITS funding at
marketing concern State / local level an
•Effective usage and ongoing debate among
applicability remains practitioners
marginal •Tying funding to system
performance will boost ITS
ITS
ITS Funding
Standards
Systems
ITS
Engineering
Architecture
for ITS
•While a sensible idea in
theory, benefits are far •To date a failure in my
from clear opinion
•On the other hand, large •Adds documentation
consulting fees and rims of without improving project
paper management quality
ITS Trends and Perspectives - April 2011 3

4. ITS Research: Connected Vehicles
Main focus of ITS Joint Program Office, ITS America since early 2000’s
No tangible proof of concept yet
Half the JPO’s resources, i.e. $50 m/yr.
Meanwhile kids keep texting…
ITS Trends and Perspectives - April 2011 4

5. Private Financing of ITS Technologies
NAVTEQ acquires Traffic.com for $179 million, November 2006
TomTom acquires Tele Atlas for $2.7 billion, July 2007
Nokia acquires NAVTEQ for $8.1 billion, October 2007
Telenav raises $56 million in Initial Public Offering, May 2010
Sensys Networks ranks 80th on Inc. 500 list of fastest growing US companies, 2010
Kapsch acquires Mark IV IVHS for $70 million, November 2010
Waze raises $25 million in round B financing, December 2010
RedFlex acquired by Carlyle, McQuarie for $304 million, February 2011
BMW launches $100-million i Ventures fund to invest in mobility tech, February 2011
Zipcar raises $174 million in IPO, market cap of over $1 billion, April 2011
ITS Trends and Perspectives - April 2011 5

6. 2000-2010: How did we do?
What Does the Future Hold? (MITRETEK, 2000)
General Predictions
More integration of services and components  Yes, but to a limited extent
Continued technology developments and competing standards  Yes, but that wasn’t taking much risk 
Service developments  Vague statement, partially true
Specific Predictions
Archiving of ITS data will lower costs of evaluation and performance monitoring  Largely true but with limited coverage
Coalescence of national traveler info  True. Private sector drives coalescence
ITS for roadway maintenance added as new user service  Very partially realized to date
Next-generation road weather  Only partially implemented, still research
Expanded sensing/warning on rural roads  Primarily research & demo projects
Statewide traffic and emergency services management  True in a few select states
Packaged rural APTS/HHS coordination  Little ITS deployed, let alone coordinated
Vehicle-based safety systems  Dramatic gains, ongoing deployment
ITS Trends and Perspectives - April 2011 6

7. Intelligent Transportation J.D. Margulici
Trends and Perspectives jdm@novavia.us
2011 www.novaviasolutions.com
Next is
Chapter 8: Information Technology Trends