1. COLOR
DESIGN’S
MOST EXCITING
ELEMENT

2. COLOR HAS THREE
DIMENSIONS OR QUALITIES:
• Hue
• Value
• Intensity

3. HUE
The name given to a color.
RED YELLOW VIOLET

4. VALUE
The lightness or darkness
of a color

5. TINT
Made by adding white to a color
so that it is lighter.
+ =
HUE WHITE TINT

6. SHADE
Made by adding black to a
color so that it is darker.
+ =
HUE BLACK SHADE

7. INTENSITY
The brightness or dullness
of a color.
FUSCHIA - HIGH INTENSITY
OLIVE - LOW INTENSITY

8. NEUTRALS
(NOT REALLY COLORS)
White
No color
Black All colors
Gray White + Black
Beige
Can be used with most colors

9. All colors are beautiful, depending on
personal taste.
If not used wisely or combined well, color
can cause apparel to look too gaudy or very
drab.
Harmony results when hues, values and
intensities are combined in a pleasing way.