Presentation at San Francisco State University Learning Lab on Oct. 1, 2010, highlighting the tools and resources found on socialbrite.org as well as other social tools for social change.
13. Types of campaigns
1. Raise awareness for your cause or
enterprise, build authority
2. Sign up new members
3. Raise funds
4. Advocacy: sign petitions
5. Take an action: micro-loans, enlist
people to attend an event
6. Find new volunteers or advocates
7. Grow a mailing/newsletter list
8. Attract new Facebook or Twitter
followers
9. Ask people to create content on
your behalf
14. Campaigns with impact
Equality California: Wedding registry
SMA: Tweet for a Cure
Grassrootsmapping & BP oil spill
Human rights in Tunisia
Ric O’Barry, “The Cove”
15. CASE STUDY
No on 8 Wedding Registry
1,700 couples raised $1 million+ for Equality California
20. Other campaigns with impact
National Wildlife Federation raised $100,000
using social media after Gulf Oil Spill.
Red Cross’s Text Haiti campaign raised $32
million. Oxfam UK received $50,000 via link in
YouTube video posted day after Haiti quake.
Visible Children Scholarship Program: 700 kids
in Uganda receiving scholarships & mentoring.
21. Use the Sharing Economy
Free content! Free resources!
Free photos Socialbrite.org/sharing-center
Free videos Creativecommons.org
Free music & audio Techsoup
Free software & platforms! Free expertise!
WordPress & its plug-ins BarCamp
Open Office 3.0 PodCamp
Drupal, Joomla & other WordCamp
open source platforms Social Media
Ubuntu Linux OS Club
Kaltura for video
22. T O O L S
Creative Commons
Creativecommons.org
• Rich source of free
commercial & noncommercial
images
• Flickr: 156 million Attribution,
Noncommercial, No Derivatives
& ShareAlike licenses
• Use them for your blog,
website, email or print
newsletter, presentations, etc.
• Don’t just take. Share!
flickr.com/creativecommons
23. T O O L S
Use social love handles
Socialize your campaign with plug-ins, widgets
24. T O O L S
Darfur & Google Earth
Crisis in Darfur: Using Google Earth
25. T O O L S
Google Earth’s historical layers
Historic Centre of Warsaw, 1945 & today
26. T O O L S
Do-good widgets
Create a widget on Causes.com or create your own
27. T O O L S
Online visualizations
Tea Party’s ‘Contract From America’
word cloud on manyeyes
manyeyes.alphaworks.ibm.com
28. T O O L S
Online visualizations
manyeyes
Make your story
more visual: Former
Attorney General
Alberto Gonzales’
testimony before
Congress.
manyeyes.alphaworks.ibm.com
29. Tools & resources
What you’ll find on Socialbrite (shortcut: bit.ly/mobilize)
24 online fundraising sites
Top cause organizations
Free reports
Free photo, music, video directories
Collaboration & project management tools
Geolocation tools
Free tutorials on the best way to use
Facebook, Twitter & blogs
How to use mobile strategically
Tons more. All free & shareable.