3. 804 Town Boulevard, Suite A-2040 Atlanta, GA 30319
Office: 404-419-3525 | Fax: 404-478-8863
Email: jdkellum@kw.com | Website: www.keenankellumgroup.com
PREPARED BY:
NANCY KEENAN & J.D. KELLUM
4. Luis Redondo
1131 Reeder Circle
Atlanta, GA 30306
Dear Luis -
Thank you for the opportunity to discuss the sale of your Morningside
home. Nancy and I have built our business on results and reputation,
and I am confident we can deliver for you.
Most agents simply list homes. We market them... and we do so with
passion!
From listing to closing, we are committed to navigating the entire sale
process for you, using our expertise to sell your home smoothly and for
top price. We will actively target the types of buyers most likely to want
your home. Right from the start, we will advise you about any home
repairs and improvements that will maximize your asking price. And we
will advertise your home 24 hours a day, 7 days a week.
This package contains helpful information for you, including an
overview of the home selling process, answers to frequently asked
questions and our 14-Step Marketing Plan.
Also included is an in-depth analysis of your home, compared to other
recent sales in the market. After you've had the chance to review this
information, please contact me so that we can get started right away
with a recommended personalized marketing program and pricing
strategy for you!
We appreciate the opportunity to earn your business.
Sincerely,
J.D. Kellum & Nancy Keenan
5. PROFESSIONAL PROFILE
J.D. Kellum
Realtor
Keller Williams Peachtree Road
“With more than 15 years in the financial services industry, I understand the level of
care and attention my clients expect and deserve. Buying or selling a home is the single
largest financial transaction that most people face in their lives, and I am equipped to
deliver maximum results with professionalism and patience. As an avid technologist
with an extensive marketing background, I use the latest web services and best
available internet tools to connect with my buyers and sellers. This allows me to provide
real-time home sales information and to accurately predict home pricing trends.
Whether you’re moving up or moving on, I look forward to helping you make your
transition an experience to remember.”
Professional
• “Five Star Real Estate Agent” award
• Agent Leadership Council
• Certified Distressed Property Expert
• Million Dollar Roundtable
Personal
• Past board member “For the Kid”
• Board member CHRIS Kids
J.D.KELLUM
6. PROFESSIONAL PROFILE
Nancy Harris Keenan
Realtor
Keller Williams Peachtree Road
“As an Interior Designer/Home Renovator, classically trained artist, and experienced
Realtor, I have a unique skill set that can help you sell your house for the best possible
price in our current market. Additionally, as your buyer’s agent, I can help you envision
your new home and evaluate your choices, while keeping in mind function, design and
economy. My community networking history and communication skills are also a
benefit to you as a Buyer or Seller. “Insider” information sourcing buyers for your home
and not-yet-listed properties for you as a Buyer can only come from an agent who has
built a career on over 20 years of relationships.”
Professional
• “Five Star Real Estate Agent” award
• Agent Leadership Council
• Top 5% of Atlanta Board of Realtors
• Million Dollar Roundtable
Personal
• Past chair of Cliff Valley School auction
• Board member CHRIS Kids
NANCYKEENAN
8. 2 4 / 7 I N T E R N E T
M A R K E T I N G
W h e n y o u l i s t w i t h u s , w e ’ l l
h a v e a c c e s s t o t h e K e l l e r
W i l l i a m s L i s t i n g S y s t e m , o r
K W L S . T h i s p r o p r i e t a r y ,
e x c l u s i v e s y s t e m e n s u r e s y o u r
p r o p e r t y i s m a r k e t e d o n l i n e
2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f
t h e m o s t p o p u l a r s e a r c h
W e b s i t e s .
EXTENDED MARKET REACH
13. TEC H N OLOGY D R IVEN MAR KETIN G
• Put on All Marketing Materials
• Designed to Direct User to another
Destination
Your Property Virtual Tour will be loaded on
YouTube for Online Marketing Exposure
17. STAGIN G
We want your home to be shown in the
best possible light to appeal to the
MOST prospective buyers. This will
help get you top dollar in the shortest
amount of time.
We will create a warm and inviting
environment focusing on the best
architectural features and selling points
of your home.
19. W H Y KELLER
W ILLIAMS
Keller Williams is not your traditional Real Estate
company. That is why it is not surprising that it is the
fastest growing real estate company in North America
and soon to be #1 globally. Our phenomenal growth
is only part of the story:
• Largest independent real estate franchise
• A network of over 100,000 real estate
consultants with a projected growth of
300,000
• 700+ offices in the US and Canada (50
Major Markets)
• Excellence in cutting-edge real estate
training, real estate coaching and real
estate education
• Most Innovative Real Estate Company –
Inman News
20. W H Y KELLER
W ILLIAMS
Technology
• Leading-edge tech tools and training give me the edge in effectively marketing your
property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller
Williams Listing System (KWLS), your property is fed to more than 350 online search
engines and available on KW’s Web network of more than 76,000 sites.
• Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy,
every single Internet inquiry on your property will come directly to me so that I can
follow up quickly on potential buyers for your property.
Teamwork
• Keller Williams Realty was designed to reward agents for working together. Based on
the belief that we are all more successful if we strive toward a common goal rather
than our individual interests, I’m confident that every Keller Williams professional
shares the common goal of serving you, my client, in the best way possible.
Knowledge
• Keller Williams Realty helps me stay ahead of trends in the real estate industry through
its comprehensive, industry-leading training curriculum and research resources. It’s
what prepares me to provide you with unparalleled service.
Reliability
• Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always putting your needs
first. It reinforces my belief that my success is ultimately determined by the legacy I
leave with each client I serve.
Track Record
• I’m proud to work for the fastest -growing real estate company in North America and
the third-largest real estate company in the United States. It’s proof that when you
offer a superior level of service, the word spreads fast.
21. W H Y KELLER
W ILLIAMS
• Keller Williams Realty is
has offices across the
country and worldwide.
• Keller Williams Realty is
has offices across the
country.
22. W H Y KELLER
W ILLIAMS
• Keller Williams Realty is
WORLDWIDE.
• Our international presence
exposes your home to global
buyers.
23. W H Y KELLER
W ILLIAMS
• Keller Williams Realty is the
Largest Real Estate
Company in the United
States by agent count.
24. W H Y KELLER
W ILLIAMS
• Keller Williams Realty now
has more than 20% market
share in Atlanta.
• The next 4 competitors
have only 23% in total.
28. P R I C E R I G H T – AT T R A C T
B U Y E R S
• Pricing your property
competitively will generate the
most activity from agents and
buyers.
• Pricing your property too high
may make it necessary to drop the
price below market value to
compete with new, well priced
listings.
29. P R I C I N G M I S C O N C E P T I O N S
• The value of your property is
determined by what a buyer is
willing to pay and a seller is willing
to accept in today’s market.
• Buyers make their pricing decision
based on comparing your property
to other properties SOLD in your
area. Historically, your first offer is
usually your best.
This is the iPad Listing presentation made exclusively for offices enrolled in the Michael Lewis Marketing Suite.
Software Required:
For editing: Powerpoint or Keynote
To play the powerpoint files (pptx) you’ll need Keynote installed on your iPad ($9.99 in the AppStore.)
You may also export this Listing Presentation as a .pdf and import it into your iBooks.
To share this document with your iPad you will need DropBox installed on your tablet.
Items Required to Customize this Presentation:
Headshot of Agent
Professional Bio / Profile of Agent
Letter to Agent’s Client
Link to Website
Link to Facebook
QR Code linking to your virtual tour (optional)
Client’s Name (optional)
This Listing presentation is extremely customizable. All pages may be edited, duplicated, and/or deleted to suite your personal needs.
You may replace any of the regional template photos with pictures of your area.
This is where the client’s name goes.
Simply delete Michael Lewis’s information and replace it with the client’s information.
If you do not have a specific client at the moment then replace Michael’s information with this message:
“the clientele of {AGENT NAME}”
Change {AGENT NAME} with the agent.
Right click the Agent Photo and select “Change Picture.”
Navigate to your headshot and open it. Your headshot should automatically crop.
Change the contact information at the bottom of this document with your office and business contact information.
Replace this text with your prepared letter to your client.
Keep a general letter here but switch out the client name when applicable.
Replace this photo with the agent headshot and replace YOUR NAME HERE with the agent’s name.
Replace the Professional Profile template text with your prepared professional bio/profile.
Replace this photo with the agent headshot and replace YOUR NAME HERE with the agent’s name.
Replace the Professional Profile template text with your prepared professional bio/profile.
This is the marketing section. This is where the agent can talk about their marketing services as well as get a feel for how the client would like to market their property.
This print media section can be customized to reflect the print media your office uses. If your office does not use print media feel free to delete these slides.
Replace the default QR Code with a QR Code generated for the agent’s listing when available. If they do not yet have a virtual tour then the agent may use the default QR Code. It’s functional and when scanned links to a template virtual tour we have created.
Insert images of your website here and replace the address with the agent’s website.
You may right click the website image and hyperlink it to the website’s address so that when tapped on the tablet will navigate to the agent’s website.
Replace the facebook image here with images of the Agent’s Facebook Profile.
This is a blank template slide that you may use to customize how you like. Use it to get creative with your Listing Presentation!