Introduction to our services for sellers

1. Over 19 years of experience helping you get the Most of your Real Estate Transaction!
9755 SW Barnes Rd. Ste 560 | Portland, Or 97225
503.748.8310 Direct 503.748.8360 Fax
John@HatchHomes.com
Seller’s Package
The steps to selling your home for the
most amount of money in the
shortest amount of time.

2. S
Meet Our Team
Your needs are first and foremost. That’s why the Hatch Homes Group always offer quality, professional
service to their clients. You can count on our team to provide the commitment to excellence that you
expect from professional Real Estate
PRINCIPAL BROKER
John was educated in Eng-
land and has an engineering
degree. He moved to Aus-
tralia where he managed
various successful computer
businesses and then settled
in Portland in 1992.
John has the prestigious
CDPE, CRS, CIPS, ABR,
GRI, TRC, CLHMS &
ePRO designations.
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BROKER
Clare has lived in Portland for
16 years and has first hand
knowledge of each
district. She enjoys working
with out of town buyers and
helping them become familiar
with our great city. Clare also
enjoys helping first-time home
buyers, providing extensive
education and support.
BROKER
Angela is a native Portlander
who has a Bachelor’s degree
from Portland State University.
She is 1 of 2 of the Hatch teams
buyer’s agents. She has 4 years
of real estate transaction
coordination experience as well
as short sale negotiation which
has given her an extensive
knowledge of the ins and outs of
a real estate transaction.
Executive Client
Manager
Michele recently moved back
to Portland after 3 years in
England. She has a Bachelor’s
degree from Portland State
University. She is the Hatch
Team’s first point of contact
for new clients. Michele
connects you with the best
person on our team to help
you with your specific needs
and wants.
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BROKER
Barry was born and raised in
the Portland metro area and
hasn’t spent much time away.
He began his career in
construction and spent several
years as a general contractor.
He also has 8 years of
experience in the mortgage
industry. His love of homes
has made him a great asset as a
Hatch team buyer’s agent.
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OFFICE MANAGER
Angie is an Oregon Native
but new to the Portland area.
She was licensed in Southern
Oregon for 6 years which
gave her an extensive
knowledge and background in
Real Estate and office
management. Angie ensures
the office is organized,
documents are correct,
deadlines are met, and all
transactions run smoothly.
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3. The role of the real estate community
The entire real estate community includes all of the companies, offices, and agents in the
marketplace. They work together to sell property in an incredibly efficient system of
sharing information.
The multiplying effects of this cooperation will increase the promotion that is done on
each and every property in the marketplace. It brings purchasers into the home buying
process and after qualifying them to their wants, needs, and abilities, they can be directed
toward the home that meets their requirements.
The price and positioning in the marketplace
Purchasers have a tendency to want to look at all of the available properties that meet
their criteria. They will compare the homes according to value for price, condition, and
appeal.
Even if the buyers are not familiar with prices in a particular area, after seeing a few
homes, it is easy to determine whether a home is priced correctly.
Supply and demand has a direct effect on pricing. The subject property must be favorably
priced based on location, condition, and terms compared to the other homes that a buyer
will look at.
The role of the marketing coordinator
The agent’s objective is to get your home sold, not necessarily to be the one to actually
sell it. The sheer number of other agents makes it more likely that someone else will sell
it.
The listing agent’s job as marketing coordinator will be to manage the sale to maximize
promotional efforts, represent the seller’s interests, and to use their experience to make
the transaction go smoothly.
Marketing Factors

4. At the highest possible price
The average Sales Price to List Price Ratio experienced on our listings is higher than the
average of the Multiple Listing Service. The benefit to you is more money after all of the
expenses have been deducted.
In the shortest period of time
The average time on the market experienced on my listings is less than the average of the
Multiple Listing Service. The benefit is that your home will sell in a shorter period of time so
that you will receive your equity sooner.
With the most favorable terms
Negotiating the most favorable terms regarding mortgage fees, settlement fees, possession, and
personal property can be important as the price. The benefit of third party negotiation can be
one of the most effective services we offer as your agent.
We have mutual objective…
to sell your home.
Owner and Agent cooperating andOwner and Agent cooperating andOwner and Agent cooperating andOwner and Agent cooperating and
communicating to achieve a successful salecommunicating to achieve a successful salecommunicating to achieve a successful salecommunicating to achieve a successful sale....

5. Home Selling Process
Initial Interview
Documents Listing Agreement Property Disclosures
Promotion Internet Contacts Mailings
Offer Written Negotiated/Acceptance
Escrow Opened
Earnest Money
Inspections Negotiate Findings Title Search
Appraisal
Settlement
Possession

6. Comparative Market Analysis
A written report of the transactions in the neighborhood. This identifies similar properties
that have recently sold and are currently on the market in an effort to determine a realistic
price for the subject property.
Financing Alternatives
Attractive financing can actually shorten the marketing time and increase the sales price.
We stay up-to-date with the types of mortgages that are available and maintain business
relationships with mortgage professionals to provide choices. Some of the reports that we
can supply you include: buyer qualifications, 80-10-10 mortgage, 75-15-5 mortgage, 15
year vs. 30-year mortgage, adjustable Rate vs. Fixed Rate mortgages, rent vs. own, and
repurchase analysis. These will help buyers and sellers make better decisions.
Market Preparation
Improving the condition of the home,“setting the stage” before showings, and knowing
what to do when the property is being shown are just a few of the things that will help
maximize the marketing efforts. We’ll take time to examine your home and explore the
alternatives to showcase your property.
Homeowner’s analysis
This is a report that illustrates the tax advantages and the investment potential of home
ownership. It demonstrates how the tax savings from the interest and property tax
deductions will reduce the impact of a house payment. The investment results from
anticipated appreciation and reduction in the unpaid balance through loan amortization.
Special Services
If you have to vacate the property prior to selling, special services can be arranged to help
you with your specific needs such as: collecting the mail, removing advertisements,
maintaining the yard, turning off the lights at night, setting the thermostat at a reasonable
temperature, paying bills and forwarding statements monthly, and reporting to you
monthly.
Services Provided

7. Home protection plans can increase the marketability of a home by providing a
“peace of mind” extra that competing homes may not have.
A home warranty increases marketability:
• Warranted homes sell up to 50% faster than non-warranted homes.
• Reduced chance the seller will be asked to reimburse the buyer for a
breakdown of a covered component.
• Better chance that the closing won’t be delayed by the malfunctioning
warranted item.
• It provides the buyer with a full year of coverage on the home’s major systems and
appliances after they move in.
• In the event that something covered breaks down, only a deductible is paid and the
Warranty Company pays the remainder.
Buyer coverage on selected items:
• Central Heating System
• Electric CentralAir System
• Interior Plumbing
• Built-inAppliances
• Electric Pool Equipment
The seller may also have coverage on certain items while the property is listed for sale,
even before the coverage is paid for.
Home Protection Plan
Homes sell 50% faster and for a higher price than homesHomes sell 50% faster and for a higher price than homesHomes sell 50% faster and for a higher price than homesHomes sell 50% faster and for a higher price than homes
without a home warranty...according to a study by thewithout a home warranty...according to a study by thewithout a home warranty...according to a study by thewithout a home warranty...according to a study by the
National Home Warranty Association.National Home Warranty Association.National Home Warranty Association.National Home Warranty Association.

8. The benefits of ordering an appraisal and an inspection when initially listing the home can
make the entire marketing process move smoother and quicker.
Establishes Objective Values
The price is not merely set by the seller but placed on the home by disinterested third
party whose profession is to value property.
Validates List Price
If the appraisal and the list price are the same, there is less likelihood that the buyer will
discount the “asking price.”
Establishes Basis for Comparison
The appraisal and inspection can be used to compare with subsequent reports and can help
to validate or challenge their findings.
Creates Awareness of Condition of Home
A third party inspection of the home by an inspector will identify areas that need attention
and serve as a marketing tool to buyers to give proof to the condition. It can also be used
to challenge claims that the buyer’s inspector might make.
Anticipates Potential Problem Areas
If certain things are identified by the first inspection, it gives the seller the opportunity to
repair them at competitive rates instead of possibly having to rush to get them done prior
to closing.
Saves time
By understanding what might need to be done to a home early in the marketing process, it
can save critical time between the contract and closing.
Benefits of Pre-Appraisal and Pre-Inspection

9. 1. Organize photographs and drawings of your property.
2. Install professional For Sale sign & secure electronic lock box.
3. Create professional “Home Book” to give prospects full information on your
property.
4. Carefully submit your home to the Multiple Listing Service complete with
multiple photos, intriguing description, and virtual tour or movie.
5. Design custom property flyer and list of features.
6. Submit flyers of your listings to our company’s sales staff for their waiting
purchasers.
7. Present your home at various industry networking meetings.
8. Create a “360 degreeVirtualTour.” Links to this will be in the RMLS and on
various web sites, including www.HatchHomes.com and Realtor.com.
9. Consult with you as to any changes you might want to make in your property
to make it even more marketable to purchasers.
10. Promote your home to the real estate professional community for maximum
exposure to the other agents in Portland.
11. Send information to agents marketing similar homes or working in this area.
12. Have the cooperating brokers in the area tour your home-BrokersTour.
13. Show a copy of all published advertisements for your acknowledgement.
14. Advertise property Nationwide on the Internet through several websites
giving you exposure that is second to none.
Marketing Plan

10. Marketing Plan Continued
15. Submit advertisements in the best and most effective media.
16. Direct market to people in the surrounding area.
17. Hold open houses if agreeable to seller.
18. Aggressively follow up from open houses, sign calls, and advertising calls.
19. Follow up with all of the salespeople who have shown your home for their
customer’s response.
20. Discuss buyer comments and activity with you.
21. Pre-Qualify, when possible, all prospective buyers.
22. Constantly update you as to any changes in the market.
23. Assist you in arranging interim financing, if necessary.
24. Fully represent you upon the presentation of all contacts by cooperating
brokers and assist in negotiating the best possible price and terms.
25. Handle follow-up and keep you informed on all mortgage, title, and other
closing procedures after a contract has been accepted.
26. Coordinate any inspection and finance company valuation.
27. Be present at the signing of all closing documents.
28. Personal Real Estate representation by John & Melody Hatch &
Hatch Homes Group.

11. We feel so confident in our ability to sell your home, that when your
property is entrusted to our company under an exclusive right to sell
agreement for 180 days or more, our firm assures you that if at any time
during the listings period, you are not satisfied with the service you are
receiving, you may notify our office in writing and your listing will be
terminated.
______________________________
Owner’s Signature
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Owner’s Signature
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Broker
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Performance Guarantee

12. We can follow up on prospects that have seen your home without them
thinking you’re anxious. A homeowner calling a person who has seen their
home can give the wrong impression that may lead them to think you are
desperate.
The problem with a homeowner calling a prospective buyer “to see what he
thinks” is that the buyer might get the wrong impression.You don’t want to
appear as though you’ll take less money. This could lead to lower cash
proceeds for you.
To the contrary, it is natural for a third party like the listing agent to follow up
with a prospect. It is the responsibility of the agent to find out what kind of
reaction the buyer had to the property. This will help encourage a contract
and can lead to learning about adjustments that can be made to make the
home more marketable.
Sincere Interest
We know you are concerned about the sale of your home. We pledge to take
a sincere interest in getting it sold for the most amount of money, in the
shortest time, and with the fewest problems.
Follow Up

13. Your needs are first and foremost. That’s why John & Melody always offer quality,
professional service to their clients.You can count on John & Melody to provide the
commitment to excellence that you expect from professional Real EstateAgents.
John & Melody’s extensive real estate expertise is coupled with over 30 years of sales and
marketing experience, highlighted by an extensive business background. Their industry
knowledge and dedication to customer service will ensure that you get top market value for
your real estate transaction.
Melody is a native Portlander and attended Lincoln High School. John was educated in
England and has an engineering degree. He moved toAustralia where he managed various
successful computer businesses and then settled in Portland in 1992. John and Melody have
helped 100’s of people get top value from their real estate transactions and have personally
invested in real estate.
John has the prestigious CRS accreditation and is also a member of the Real Estate Buyers
Agent Council and has earned theAccredited Buyer’s Representative (ABR) designation.
John is also a Graduate of the Real Estate Institution (GRI) and a Principle Broker with
KellerWilliams. John has the ePRO designation awarded to high tech Realtors who have
completed special NationalAssociation of Realtors training. Melody is a Broker with Keller
Williams and has theAccredited Staging Professional designation (ASP). John and Melody
are backed by a strong marketing and transaction coordinatorAngela Stevens.
John & Melody are members of the:
• Portland MetropolitanAssociation of Realtors
• NationalAssociation of Realtors
• OregonAssociation of Realtors
• Million Dollar Club (Highest Level)
John and Melody are dedicated professionals– committed to quality, committed to
excellence...and committed to you.
Service Commitment

14. Service Commitment cont…
What can John & Melody’s team do for you?
• Offer experience– advice and guidance from top performers who have done
approximately one transaction per week for many years.
• Offer skilled negotiation– getting the best deal and a reputation for winning
multiple offers.
• Good Communication– accessible and responsive by personal phone or email.
• Detailed analysis– you will have detailed information to proceed with
marketing in confidence.
• Provide the best tools-continually incorporating the best tools to help us make
your transaction as efficient and successful as possible.
• Provide industry connections/ referrals for all your transaction and moving
needs.
• After sale, follow up to make sure everything is completed to your
satisfaction.
PROFESSIONALS
503.748-8310 Direct 503.748.8360 Fax
John@HatchHomes.com
www.HatchHomes.com

15. “We trusted in the experience and judgment of John and Melody and our house sold
quickly at a fair price.” -John & Daphne Settle
“Excellent service with knowledge, integrity and efficiency. John & Melody were
the best real estate experience we have had.” -Raja andWalterWhite
“Excellent! John & Melody worked hard on every aspect and were great listeners
and communicators.” -Jay Almarode
“Very upbeat and hard working. The market research done was very helpful.”
-Russell Porter
“This was a tough property to sell– John & Melody did a great job for us.”
-Thomas D.Brusco
“John and Melody are exceptional people. We appreciate their efforts
tremendously.” -Sandy and Ed Bear Jr.
“After dealing with other realtors we found John and Melody to be outstanding
people.Very helpful in everyway.” -Lee Gaworski
“Very thorough and presented with professional quality.” -Hayes Family
“John & Melody made us extremely comfortable first time home buyers.”
-Andy and Michele Kraatz
“Your dedication and commitment to customer service truly made a difference.”
-Dan Benedetti
“We will be recommending John & Melody to our friends.”
-Andy & Anne Eichelman
“Melody and John care for their clients like family.”
-Cindy Murphy– Pacific NorthwestTitle
“Five Star Service!” - Nancy Monroe
“John & Melody are the greatest– great marketing and fantastic follow through!”
-Richard and Robin Frazier
Testimonials

16. The Hatch Homes Group of
Keller Williams Realty Professionals
“Hassle Free Listing”Hassle Free Listing”Hassle Free Listing”Hassle Free Listing”
Put more money in your pocket with our Hassle Free Listing exclusively with
Hatch Homes Group. Most brokers will charge you the same fee no matter how your house
actually sells...even if you find the buyer.
With our program you have complete flexibility...from
“Full Service” to “Do It Yourself.”
If the owner elects to participate in Hatch Homes Group Hassle Free Listing program, it
includes a variable commission based on the following outcomes:
5%Listing Agent procures the Buyer and writes the contract. There is no other Agent
involved. Total commission to be 4%.
1%Owner procures the Buyer and there is no other Agent involved. Listing Agent will
write the contract, and process it through escrow for Owner. Total commission to be 1%.
6%Owner’s property sells through a Buyer procured through MLS. Another agent
represents the Buyer. This commission will be split with the Agent representing the Buyer.
0%You find the buyer and there is no other agent involved. You don’t want our
assistance. You pay nothing.
Cancellation PolicyCancellation PolicyCancellation PolicyCancellation Policy Owner or Listing Agent may cancel the listing at anytime
simply by calling and notifying the other party. The cancellation becomes effective from
the time you call. However, allow two business days to have signs removed and the
listing withdrawn from the MLS.
“No Pressure” PresentationNo Pressure” PresentationNo Pressure” PresentationNo Pressure” Presentation Owner authorizes Listing Agent to instruct
all Selling Agents that presentation of all offers are to be made to the Owner by Listing
Agent only. Owner authorizes Listing Agent to receive all offers from Selling
Agents and to present said offers to Owner via fax, telephone or in person.

17. www.HatchHomes.com
• Search all local listings. If it’s on MLS, you have
access to it!
• Set up to receive automatic emails to help you find
your perfect home.
• Gain access to the latest market information.
• Free Real Estate reports
• Loan information
• Investment tools
• Free Newsletter
• Real Estate Tips
• Our Featured homes

18. The Competitor’s Listing on Realtor.com…..The Competitor’s Listing on Realtor.com…..The Competitor’s Listing on Realtor.com…..The Competitor’s Listing on Realtor.com…..

19. They Can’t Compete with Our Featured Listings on Realtor.com!They Can’t Compete with Our Featured Listings on Realtor.com!They Can’t Compete with Our Featured Listings on Realtor.com!They Can’t Compete with Our Featured Listings on Realtor.com!

20. Some examples of how
We get the word out
About your
-New Listing
-Price Reductions
-Open Houses
& More

21. Hatch Homes RMLS ListingHatch Homes RMLS ListingHatch Homes RMLS ListingHatch Homes RMLS Listing

22. Preparing your home
for sale
Staging: Is ItWorth It?
The main benefit of hiring a professional to stage your home is that they will look at your surroundings with an experienced,
tasteful and objective eye. They won't be attached to grandmother's antique table, nor will they have the same affinity you may
have for that pink bathroom. They will be able to come in and tell you which items should be removed, what should be added
and how best to feature your home.
While home staging may seem like an unnecessary expense, there probably isn't a single house that couldn't benefit from a bit of
carefully manipulated staging-even if it's a simple matter of re-organizing, freshening up and removing clutter. Often,
suggestions and changes from professionals can amount to
significant increases in the bottom line profit when selling
your home.
Some benefits that home staging provides:
1) Staged Homes sell faster
2) Staged homes get higher offers
3) Staged houses look better in the MLS pictures, getting
more potential buyers to actually come see the home
Tips for preparing your home yourself
Every seller wants his or her home to sell fast and bring top dollar. Does that sound good to you? Well, it's not luck that makes
that happen. It's careful planning and knowing how to professionally spruce up your home that will send home buyers scurrying
for their checkbooks. Here is how to prep a house and turn it into an irresistible and marketable home.
De-Personalize.
Pack up personal photographs and family heirlooms. Buyers can't see past personal artifacts, and you don't want them to be
distracted. You want buyers to imagine their own photos on the walls, and they can't do that if yours are there! You don't want
to make any buyer ask,
"I wonder what kind of people live in this home?" You want buyers to say, "I can see myself living here."
De-Clutter!
Remove extra books from bookcases.
Pack up knickknacks.
Clean off everything on kitchen counters.
Put essential items used daily in a small box that can be stored in a closet when not in use.
Think of this process as a head-start on the packing you will eventually need to do anyway.
Rearrange Bedroom Closets and Kitchen Cabinets.
Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what a
buyer believes about you if he or she sees everything organized. It says you probably take good care of the rest of the house.
Neatly stack dishes
Turn coffee cup handles facing the same way.
Hang shirts together, buttoned and facing the same direction.
Line up shoes
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER

23. Important Information AboutImportant Information AboutImportant Information AboutImportant Information About
Listing Your Home TodayListing Your Home TodayListing Your Home TodayListing Your Home Today
The numbers are in: buying a home is cheaper than renting.
In a recent Forbes article, Trulia’s Chief Economist Jed Kolko, breaks down why it is cheaper to buy rather than
rent based on current market conditions.
Since last summer, home asking prices have risen 2.3%, whereas rents have risen more than 4.7%. Mortgage
rates have dropped to a record 3.5% from last year’s 4.5%.
What does this mean? Based on the comparison of home prices to cost of renting in the summer of 2012, buying a
home is now 45% cheaper than renting in all 100 largest U.S. metros, saving homeowners an average of $771 a
month.
Kolko outlines the major components that must be taken into account in order to save hundreds of dollars a month:
- Can you qualify for the lowest possible mortgage rate?
- How long will you be living in the home? (The average American lives in a home for 7 years)
- Which tax bracket are you in and do you itemize your deductions?
The article breaks down several scenarios of tax situations, mortgage rates, and time span of homeownership. It
also displays a city by city breakdown of buying vs. renting for the top metro areas.
Here’s the comparison chart for the major West Coast metro
areas:

24. Every week we take the
time to check out the
new Active, Pendings
and Solds in your
neighborhood
Your Virtual Tour
Statistics will show you
how many views &
where the views come
from each week
We send you the
showing feedback from
the agents who viewed
your property that week.
We explain any new
information you should
know & the marketing
updates for the week.
Our Weekly Update Reports!Our Weekly Update Reports!Our Weekly Update Reports!Our Weekly Update Reports!
Just another great part of listing your home with
HatchHomes!
We keep you informed
on how many hits you
receive & where you can
get further stats about
your area

26. CoreValues
Live ByThe Get By Giving Philosophy
Make Our Clients # 1 Goal Our # 1
Goal
Live UpTo Our Standards Despite
Temptations to LowerThem
BeWillingToWorkTowards a Common
Good
DoWhatWe SayWe’ll Do. Sometimes
More. Just Never Less