13. An economy fueled by fulfilling intentions. The Intention Economy Doc Searls
14. “ The Intention Economy grows around buyers, not sellers. You don't need advertising to make them.” Doc Searls
15. “ It leverages the simple fact that buyers are the first source of money, and that they come ready-made .” Doc Searls
16. “ The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets .” Doc Searls
17. “ In The Intention Economy , the buyer notifies the market of the intent to buy , and sellers compete for the buyer's purchase. Simple as that.” Doc Searls