See how practitioners, creatives and consumers view social media differently and how you can bridge the gap to explain the impact social media can have on marketing, consumer insights, service recovery and more. Produced by a team of MBAs led by Jared Degnan (http://jareddegnan.com). This report was made possible by and produced in conjunction with BoldMouth Inc. (http://boldmouth.com) who has generously made this report available to the social media community.

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