The Social Networking Story - Banker's U Training
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Exploring options for your visibility in the marketplace For book purchase, licensing for the stage or more information please visit our website. Watch video: http://youtu.be/bBvlJYTpW5g Available on Amazon from John DeGaetano Productions http://www.amazon.com/author/johndegaetano http://www.johndegaetanoproductions.com
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The Social Networking Story - Banker's U Training
- 1. The Social Networking Story visibility in the marketplace
- 2. The Social Networking Story Letās talk aboutā¦
- 3. The Social Networking Story ļ¾ Social Networking and the Media ļ¾ How to boost online presence ļ¾ Social marketing strategies ļ¾ Steps to take and starting points ļ¾ Some other interesting statistics
- 4. It started with YOU
- 14. Nowā¦ you are here
- 15. In the vast universe we call the internet
- 16. This is Social Networking
- 17. What is it?
- 18. Wikipedia says; The term social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship , financial exchange, or relationships of beliefs, knowledge or prestige. The resulting graph-based structures are often very complex. There can be many kinds of ties and research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals. WikipediaĀ® Foundation Inc.
- 19. OKā¦ maybe a little too technical?
- 20. In its simplest form ā Social Networking is all about your visibility in the marketplace and how it translates to business performance
- 21. In factā¦
- 22. Thatās the term to remember
- 24. So where does it all lead?
- 25. ā¦and this can be confusing
- 26. Just think of it as fiber optics in communication and each network brings you to another location
- 27. The world in the palm of your handsā¦
- 29. ā¦so based on monthly visits to these sites
- 30. your visibilityā¦ This is what you should know as a Business: Social Networking should be an effective part of your online strategy, to drive more traffic to your web site, improve search engine ranking, increase your visibility in the marketplace and position your brand more effectively
- 31. your visibilityā¦ Here are a few items to consider
- 32. your visibilityā¦ 1. Create accounts on several social networking sites, such as Facebook, Twitter, LinkedIn, Hub Pages, etc. Pick the ācommunitiesā that fit your purpose best. 2. Develop a strategyā¦ What do you do best? Then created profile pages that helps you tell your story.
- 33. your visibilityā¦ 3. Remember that everything you write has the potential for being visible to millions of people. Make what you say and do valuable, informative and accurate in a non-sales pitch way. 4. Create other pages that work one marketing component into another. Add links to your website and vice versa.
- 34. your visibilityā¦ 5. Build a trust element with your audience. Let them get to know you and your area of expertise. Then make reference to your contact information. 6. Put into practice several media formats of social networking in promoting your business. If you donāt have content, write it. If you donāt have time, create it.
- 35. your visibilityā¦ 7. Write articles related to your niche and submit to article directories, blogs, etc for readers that have a high propensity to be interested in your subject matter. 8. Networking sites can be time consuming so review first the potential impact your efforts may have from the business exposure, track your progress and enjoy yourself .
- 36. Strategy and teamwork is key
- 37. Time Spent On Social Networks Triples in Past Year ā¢ New York - Internet users in August spent 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to new figures released by Nielsen. "This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, the vice president of media and agency insights at Nielsen's online division. "While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium's growth." Ad spending on the top social network and blogging sites also increased 119% during the period, from approximately $49 million in August 2008 to $108 million last month.
- 38. more facts and figuresā¦
- 39. DID YOU KNOW
- 40. THAT ONLY 18% OF TV ADS GENERATE POSITIVE ROI and SOME INCREASE AD SPENDING 100% JUST TO ADD 1% - 2% IN SALES
- 41. ONLY 14% TRUST ADS.
- 42. Soā¦ if there are almost 3 billion searches performed on Google each monthā¦
- 43. ā¦AND 10% INFLUENCE THE PURCHASING POWER OF THE OTHER 90%
- 44. ā¦AND 91% ARE LIKELY TO BUY ON RECOMMENDATION:
- 45. Then this Social Networking thing should be a pet project
- 46. so there you have itā¦
- 47. exploring visibility in the marketplace
- 48. For the full version of this presentation Please contact us Bankerās U is a training branch of John DeGaetano Productions Training ā Marketing ā Consulting 707-338-2886 Copyright All Rights Reserved
- 49. Spotlight on New Plays John DeGaetano Productions Licensing available or other considerations Visit our Website: johndegaetanoproductions.com Amazon Author Page: amazon.com/author/johndegaetano