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TERMINAL FOUR  Presentation to  David Miller COO [email_address] The mobile browser wars:  Using Web CM solutions to publish mobile independent of the mobile device
Agenda ,[object Object],[object Object],[object Object]
Why Mobile Publishing is so important
Why Mobile Publishing is so important ,[object Object],[object Object],[object Object],[object Object]
Why Mobile Publishing is so important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An indication of Mobile Internet Usage
Smart phones to outstrip desktops in 2 years
The key issues that you will face
Why Mobile Publishing is so important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Share (North America)
Market Share (Europe)
Market Share (Asia)
[object Object],[object Object],[object Object],[object Object],[object Object]
So you know your audience…. But…… ,[object Object]
Many of them use WebKit…. But…. ,[object Object],[object Object],[object Object],[object Object],http://www.quirksmode.org/webkit.html
Mobile Screen Sizes Opera Mobile  (VF WM) Nokia E66 (9.5) 240 x 320   HTC Touch Diamond 240 x 228    SE P1i  240 x 320    Motorola V3xx  240 x 239  Opera Mini 4.2  Nokia E71  314 x 196  S60 WebKit  Nokia E66  320 x 240    Nokia E71  320 x 240    Nokia N95  320 x 240    Samsung i560  320 x 240  Apple WebKit  iPhone  320 x 396    Android  480 x 320  Other WebKit  Bolt 800 x 800    Iris (HTC)  640 x 480  NetFront  Samsung F700  377 x 183   Sony Ericsson K770i 176 x 220    Sony Ericsson C510  320 x 240  Blackberry  Blackberry 9500  480 x 360  IE Mobile  HTC Touch Vary
Summary of Key Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Web Content Management can help
Approaches to the solution ,[object Object],[object Object],[object Object]
Approaches to the solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep it simple:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So how can CMS Help ,[object Object]
TERMINALFOUR Site Manager
TERMINALFOUR Site Manager Reuse content across output channels
Setup your website…
Setup your website (or create a mobile version)
Multiple output channels
Multiple output channels – including mobile
Multiple channels – including mobile microchannels
Multiple styles – different per device type Same content repurposed per device type
Auto generate Output variants for images
Auto generate Output variants for images
Built in image manipulation for “mobile tweaks”
Basic Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Links ,[object Object],[object Object],[object Object],[object Object]
Happy days
THANK YOU David Miller COO Link to Slides: will tweet later & put on TERMINALFOUR website [email_address] Twitter: @TERMINALFOUR

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Mobile Phone Publishing Terminalfour Presentation V3

Notas do Editor

  1. These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  2. These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  3. These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  4. These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  5. These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  6. These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  7. These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this