The document provides an overview of social media and guidelines for its use by the City of Edmonton. It defines social media as web-enabled sites that encourage interaction. It discusses how social media can help build relationships with citizens and get their input. The City of Edmonton uses tools like Twitter, Facebook and blogs to engage with residents. Guidelines are outlined around monitoring discussions, responding to comments, and staff participation to represent the City professionally.

1. February 2010 Jason Darrah, Communications Social Media 101

7. Social media / new media / Web 2.0 = new opportunities

10. Scope of Social Media How do we participate with social media to engage, promote etc How do we monitor others using social media to talk about us Corporate projects and projects by business units Being done informally, comprehensive strategy being developed by Communications. Need business units to help monitor niche areas

14. http://theconversationprism.com/ Many tools and sites, which may change… Many different uses… but the new paradigm of connections and interactions is here to stay

28. Scope of Social Media use by City to collaborate within City use by City employees for personal use use by City to connect with citizens (people outside City org.) Enormous Potential. Contact your Comm officer Guidelines developed by Communications with Web Office, Office of Public Involvement, IT, HR for presentation and discussion Being developed in Collaboration Strategy Governed by Media Relations Policy, Code of Conduct, Use of Communications Technology http://crsteamsites/IT/ITPA/Web_Technologies/Collaboration_Strategy/default.aspx Use by councillors

29. Questions?

38. Content seekers – RSS feed aggregators Vital for allowing “pull” of our information and helping viral sharing

39. Creating Content and sharing

40. Creating, sharing, rating content

41. Go where your target is Communicate to audiences where they want to interact Jobs? Get others in an online community to answer questions for us

42. People connecting – Social Networking Sites

44. People reacting – forums, ratings City makes first decision to relinquish control of the message in online community Objective: link Edmontonians around globe Positive unintended consequences

46. People connecting – Social Networking Sites

47. Public input – forums, surveys, etc

49. People creating (& collaborating) - wikis

50. Edmonton.ca Static, one-way information, mainly consistent over time, City organization, formal Transforming Edmonton Frequent updates, archival, tags, conversational, interactive, informal, sharing, rich links Complementary tools

57. Transforming Edmonton Blog becoming a hub for other social and multimedia

58. Create Content – micro blog

75. Government 2.0 City of San Francisco Creates Shared Wiki Resource for Homeless Housing