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Social Media Edmonton Case Study Jan2010
1. Thin Edge of a Wedge: Starting Small with Social Media January 2010 Jas Darrah, Communications Case Study: Alberta’s Capital City
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12. Disconnect between what and how Satisfaction with Services and Programs (Banister Annual Survey) (Longwoods Tax System Survey) Baseline measures help future evaluation Satisfaction with City Government Performance
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30. Persuade leaders in familiar terms Communicate to audiences where they want to interact Jobs? Get others in an online community to answer questions for us
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57. People reacting – forums, ratings City makes first decision to relinquish control of the message in online community Objective: link Edmontonians around globe Positive unintended consequences
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59. Content seekers – RSS feed aggregators Vital for allowing “pull” of our information and helping viral sharing
99. Scope of SM discussions at City How do we participate with social media to engage, promote etc How do we monitor others using social media to talk about us Lecture focus Comprehensive strategy being developed by Communications
100. Context at City use by City to collaborate within City use by City employees for personal use use by City to connect with citizens (people outside City org.) Enormous Potential. Contact your Comm officer Guidelines developed by Communications with Web Office, IT, HR for future SMT presentation and discussion Being developed in Collaboration Strategy Governed by Media Relations Policy, Code of Conduct, telecommunications policy (conveyed with learning modules) Use by councillors
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