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the rise            of the internet
                                  + fall

                                      * and how it will change UX


                                                          JAMY LI
                                                       @jcrewman


                                  DIRECTV + INTERACTIVE MEDIA LAB

Monday, June 6, 2011
why is the internet so successful?




Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
marshall mcluhan
                       macro-interaction design
                       popular impact of media




Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
Weakness Exploitation Theory
                       successor technology’s strength = incumbent technology weakness

                       television’s integration of senses   ⟷ print’s fragmentation of senses




Monday, June 6, 2011
Monday, June 6, 2011
what’s the weakness of television?




Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
why is the internet so successful?
                                       it’s decentralized.
                                                unlike tv,
                                  it completes the loop.



Monday, June 6, 2011
Monday, June 6, 2011
what’s does the internet extend?




Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
medium          effect       extends       strength      weakness

                       “The Nation
             Print                 visual system distributable     fragmented
                          State”

                                       central
                       “The Global
        Television                     nervous      integrated     centralized
                         Village”
                                       system

                                      peripheral
                       “The Global
          Internet                     nervous     decentralized
                          Web”
                                       system


                               macro-interaction design



Monday, June 6, 2011
what’s the weakness of the internet?




Monday, June 6, 2011
Monday, June 6, 2011
20

                                                                               17


             15
                                                                  12.1


             10                                        9.5

                                            7.4
                              6.1
                       5.5
               5



               0
                       2004   2005         2006       2007        2008       2009


                                     hrs/week on the internet (mean)


                                                                         NIELSEN 2009. TULSIANI 2009.
Monday, June 6, 2011
Norwegian adults   Greek students           Chinese urban adults        South Korean students




                6%          8%                           12%                          34%

                                                                               addicted / at-risk




                          BAKKEN ET AL 2009. SIOMOS ET AL 2008. JIANG + LEUNG 2011. HWANG ET AL 2008.
Monday, June 6, 2011
it’s disembodied.
                       physical beings ⟷ digital world




Monday, June 6, 2011
the social robot
                                                   embodied
                       digital representation in physical form




Monday, June 6, 2011
Monday, June 6, 2011
medium          effect      extends       strength     weakness

                       “The Nation
             Print                 visual system distributable   fragmented
                          State”

                                      central
                       “The Global
        Television                    nervous      integrated    centralized
                         Village”
                                      system

                                     peripheral
                       “The Global
          Internet                    nervous     decentralized disembodied
                          Web”
                                      system

                  “The Material
    Social Robots               social system      embodied
                     Web”



Monday, June 6, 2011
Importance to UX?



Monday, June 6, 2011
jobs, skills, money




Monday, June 6, 2011
physical communication
                       moore + brown, effectiveUI, ixd11: industrial design




Monday, June 6, 2011
Monday, June 6, 2011
design cubism
                       what separates a designer from a non-designer?
                                                       issue of depth




Monday, June 6, 2011
Monday, June 6, 2011
content-medium duality
                       “content is king”   ⟷   “medium is the message”
                                                          issue of scale




Monday, June 6, 2011
macro-interaction design
                          design for a technology empire
                       ethics, IP, open access, government




Monday, June 6, 2011
weakness exploitation theory




Monday, June 6, 2011
thanks!

                                                   JAMY LI
                                                @jcrewman




                       the rise            of the internet
                                  + fall


Monday, June 6, 2011

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