Keynote originally given at Web and PHP Conference 2013 http://webandphp.com/conference/TheFutureofIdentification%3APersonalizationThroughInteraction
People are no longer satisfied with flat, single output websites that do nothing to personalize themselves to the needs and differences of each viewer. With the wealth of data and interaction mining techniques being employed in everything from online sites to brick and mortar stores, we are truly seeing a major industry shift towards automatic personalization.
The future of user identification and personalization will not be in the act of logging in, it will be in mining the interaction of users with those sites, creating personality graphs and tracking the emotional state of each person based on their actions. Through these techniques you can deliver customized content, recommendations, and a fully personalized user experience that changes right along with each person.
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Future of Identification
1. The Future of Identification
Personalization Through Interaction
Jonathan LeBlanc
Head of Developer Evangelism (North America)
PayPal | Developer
Twitter: @jcleblanc
10. Our Subject Material
HTML content is unstructured
There are some pretty bad web
practices on the interwebz
You can’t trust that anything
semantically valid will be present
20. Much is Based in Science
Birds with brightly colored leg
bands higher on the mating
ranks.
Red clothing in competition
sports lead to higher win rate.
21. Culture Makes a Difference
Australian Aboriginals: Land, earth
Celtic: Death, afterlife
China: Good luck, celebration
Cherokees: Success, triumph
Hebrew: Sacrifice, sin
India: Purity
South Africa: Color of mourning
Eastern: Happiness and prosperity
Western: Excitement, danger, love, passion
We are in an age of intense personalization, and she is definitely growing up in a much different world than I ever did
Tell story of Target (physical locations) and Stopped.at (digital locations)
Our subject material is web based data
Start with base linguisticsExtend with available extras
Adding in time interaction to identifying usersCalendar time + interaction rates with content
Animals without the intellectual capacity to frig up a study with their issues, respond to different colorsCultural differences can actually make a difference
red
Understanding the pathWhat is the path the user takes
What the user cares aboutMeasuring time on page to give insight into user topic interest