The document is a guide to sales enablement published by Eloqua Corporation. It discusses how providing sales tools to give insights into prospects can improve sales cycle times, lead conversion rates, and the percentage of sales reps achieving quotas, citing data from Aberdeen Group. It also provides numerous links to additional resources on sales enablement topics.

1. The Grande Guide to
Sales Enablement
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Sales Enablement
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Businesses that invest in sales tools to
provide more insight about prospects see
> results:
71% year over year improvement in
sales cycle time
> 51% year over year improvement in lead
conversion rates
54% year over year improvement in the
percent of sales reps achieving
>
quota
Source: Aberdeen Group, Sales
> Intelligence: The Secret to Sales Nirvana,
January 2009
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6. The Grande Guide to
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> http://www.eloqua.com/
platform/lead_management/sales_enablement/ and http://www.
eloqua.com/services/videos/Relationship_Mapping.html
>
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https://www.visionedgemarketing.com/Content/Articles-on-
X Marketing-and-Sales-Alignment/menu-id-1.html
> http://blog.eloqua.com/
> http://digitalbodylanguage.blogspot.
com/search/label/sales%20enablement
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http://marketinginteractions.typepad.com/
> http://www.enableyoursales.com/blog/3-
reasons-why-the-enterprise-urgently-needs-content-intelligence/
X > http://www.thesalesenabler.com/
>
http://salesenablement.wordpress.com/
> http://blog.siriusdecisions.com/Blog/
> http://www.bbmarketingplus.com/blog/
>
http://info.kadient.com/TheNewRulesofSalesEnablement.html
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- http://media.eloqua.com/documents/
BeyondLeadFlow_eBook_SW.pdf
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http://www.eloqua.com/resources/whitepapers/Digital_Body_
Language_whitepaper.html
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http://eloqua.icentera.com/exLink.
asp?8387709OX34Q48I42364137
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https://www.salesleadershiproundtable.com
>
http://www.forrester.com/events/eventdetail?eventID=2438
>
http://www.leadresponsemanagement.org/mit_study
>
http://www.slideshare.net/lml999/
idc-sales-enablement-jan-2009-presentation
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8. Designed by
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