Twitter For Nonprofits

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Jennifer Berk

Twitter, its APIs, and new applications for nonprofits and advocacy From http://us.oneworld.net/workshop/twitter/0709

Tecnologia Educação

Twitter Applications
Jennifer Berk
Amplify Public Affairs

July 23, 2009

What is social media?

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

What is the Twitterverse?

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

How do they integrate?
• Twitter has an open Application Programming
Interface (API)
• So outside applications can get access to
Twitter’s database information and build on it

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

Two sides to API

• Account data (REST API)
• Search data (Search API) - because Twitter
Search was originally Summize, a separate
company

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

Search data

• search (with advanced options)
• trends
• trends/current
• trends/daily
• trends/weekly

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

Applications for participation

• Desktop/mobile clients, e.g. TweetDeck
• Stream managers, e.g. Twitterfeed
• Relationship managers, e.g. Twellow

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

Applications for information

• Trends, e.g. Twemes
• Reach, e.g. BackTweet
• Click-throughs, e.g. bit.ly

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

Applications for action

• Customer service, e.g. Salesforce Service Cloud
• Micropayments, e.g. TipJoy
• Petitions, e.g. act.ly
• Donations, e.g. ActBlue

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

Apps for action

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

What should someone build?
• Twitter aggregation software for Congress
• Mobile subscription management with
conference integration
• Your ideas…?

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

A few resources
• Twitter API Wiki, http://apiwiki.twitter.com/
• History, http://apiwiki.twitter.com/API-Overview
• Getting Started, http://apiwiki.twitter.com/Getting-
Started
• Salesforce Service Cloud video, http://
www.salesforce.com/servicecloud/tour/
• Amplify’s Social Media Resource Page, http://
www.amplifypublicaffairs.net/socialmedia/
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

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Twitter For Nonprofits

1. Twitter Applications Jennifer Berk Amplify Public Affairs July 23, 2009

2. What is social media? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

3. What is the Twitterverse? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

4. How do they integrate? • Twitter has an open Application Programming Interface (API) • So outside applications can get access to Twitter’s database information and build on it Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

5. Two sides to API • Account data (REST API) • Search data (Search API) - because Twitter Search was originally Summize, a separate company Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

6. Account data • Show update timeline • Send a tweet/DM • Show followers or follow someone • Get mobile notifications • Update profile data • Manage favorites and blocks • Authorize account access Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

7. Search data • search (with advanced options) • trends • trends/current • trends/daily • trends/weekly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

8. Applications for participation • Desktop/mobile clients, e.g. TweetDeck • Stream managers, e.g. Twitterfeed • Relationship managers, e.g. Twellow Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

9. Applications for information • Trends, e.g. Twemes • Reach, e.g. BackTweet • Click-throughs, e.g. bit.ly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

10. Applications for action • Customer service, e.g. Salesforce Service Cloud • Micropayments, e.g. TipJoy • Petitions, e.g. act.ly • Donations, e.g. ActBlue Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

11. Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

12. Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

13. What should someone build? • Twitter aggregation software for Congress • Mobile subscription management with conference integration • Your ideas…? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

14. A few resources • Twitter API Wiki, http://apiwiki.twitter.com/ • History, http://apiwiki.twitter.com/API-Overview • Getting Started, http://apiwiki.twitter.com/Getting- Started • Salesforce Service Cloud video, http:// www.salesforce.com/servicecloud/tour/ • Amplify’s Social Media Resource Page, http:// www.amplifypublicaffairs.net/socialmedia/ Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

Twitter For Nonprofits

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