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Social Media at Work Jennifer Berk Amplify Public Affairs March 4, 2009
What is social media?
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why use social media?
Social media at work can be… ,[object Object]
Public Relations http://www.youtube.com/user/RotaryInternational
Social media at work can be… ,[object Object],[object Object]
Fundraising http://nten.org/scholarship
Social media at work can be… ,[object Object],[object Object],[object Object]
Customer Service http://andrewferguson.net/2007/04/23/naked-conversations-a-case-study-of-the-american-red-cross/
Social media at work can be… ,[object Object],[object Object],[object Object],[object Object]
Program Development http://www.change.org/ideas
Social media at work can be… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do I use social media?
POST (Groundswell) ,[object Object],[object Object],[object Object],[object Object]
POST - People ,[object Object],[object Object],[object Object],[object Object],[object Object]
POST - People ,[object Object],[object Object],[object Object],[object Object]
POST - Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
POST - Strategy ,[object Object],[object Object],[object Object]
POST - Technology ,[object Object]
Blogs
 
 
 
Delicious and Digg
 
Podcasts and Flickr
 
 
YouTube
 
Facebook and MySpace
 
 
 
 
 
Mobile and Twitter
 
 
LinkedIn, Ning, and Change.org
 
 
 
IM, Skype, and Videoconferences
 
Games and Virtual Worlds
 
Pulling it all together
 
 
Being human ,[object Object],[object Object],[object Object],[object Object]
Crisis management ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
A few resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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