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CAPABILITIES PRESENTATION Jeff Barnard Corporate Accounts Manager 614.452.8184 [email_address]
:: About Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/09 , Page
Campaign Strategy Media Planning Media Buying Trafficking Search Engine Marketing Search Engine Optimization Keyword Development Test &  Optimization Bid Management Campaign Management Metrics and Reporting Rich Media Integration Ad Serving Metric & Reporting Digital Ad Production Media / Creative Search Emerging :: Enterprise Products and Services Inventory Marketing Mobile Marketing Pay-Per-Call Social Media Marketing 08/27/09 , Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],:: Paid Search Marketing Services 08/27/09 , Page
:: Paid Search Methodology 08/27/09 , Page
Campaign Goals and Objectives should line up with the profile of the searcher.  :: Paid Search Marketing Approach 08/27/09 , Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],:: Paid Search Marketing Approach 08/27/09 , Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/09 , Page
[object Object],[object Object],[object Object],[object Object],[object Object],08/27/09 , Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Platform and SEO  Overdrive™ Services ,[object Object],08/27/09 , Page
:: Display Advertising Services Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/27/09 , Page
Benefits of Online Display Advertising ,[object Object],[object Object],[object Object],[object Object],1 Source: 2007 Nielsen//NetRatings 08/27/09 , Page
Leveraging Behavioral Targeting and Retargeting to Reach In-Market Consumers 08/27/09 , Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Behavioral Targeting? 08/27/09 , Page
Behavioral Targeting End Result The  Right Message  to the  Right User  at the  Right Time Behavioral Targeting offers many unique targeting capabilities to find an advertiser’s most valued customers, eliminate waste and improve return on investment. 08/27/09 , Page
Large Sample for Modeling ,[object Object],[object Object],When 70% of the U.S. Internet population surfs across  Tier 1 ad networks, they share a lot of data. Each one reveals likes, demographics, research and media consumption activities, all in real time. This data is then extrapolated from all this information to infer product interests and purchase intents.  Why It Works 08/27/09 , Page
Demographics (Registration) Interests (Declared) Behavior (Clickstream) Interests (Inferred) Shopping (Research/Transactions) Search Interests (Keywords) Campaign Response (View/Click) Attitudinal (Survey) Geo-location (IP address, Inferred) Anonymous Data is Used to Pinpoint an Advertiser’s Most Valuable Prospects 08/27/09 , Page
What is it?  Our proprietary technology, leveraging artificial intelligence to discover deep dynamic content on your website. Inventory Marketing™ 08/27/09 , Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inventory Marketing™ 08/27/09 , Page
Inventory Marketing     2 Listings on Page 1!   Result:  Allows you to control 20% of 1 st  page results on many searches 08/27/09 , Page
Inventory Marketing     2 Listings on Page 1!   Result:  Allows you to control 20% of 1 st  page results on many searches ADT Out-Performing  Major Portals! 08/27/09 , Page
Widget Conversion Tool 08/27/09 , Page  ,[object Object],[object Object],[object Object],[object Object],CONVERSION IS KEY!
Widget Conversion Tool 08/27/09 , Page  ,[object Object],[object Object],[object Object],[object Object],CONVERSION IS KEY!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Return On Investment Reporting 08/27/09 , Page
Tracking: Traffic Analysis :: TheSearchProgram.com – Enterprise Reporting  08/27/09 , Page  Completely LIVE reporting which allows you to track your visitors and measure your ROI.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONFIDENTIAL 08/27/09 , Page

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Adt Capabilites Presentation Final

  • 1. CAPABILITIES PRESENTATION Jeff Barnard Corporate Accounts Manager 614.452.8184 [email_address]
  • 2.
  • 3. Campaign Strategy Media Planning Media Buying Trafficking Search Engine Marketing Search Engine Optimization Keyword Development Test & Optimization Bid Management Campaign Management Metrics and Reporting Rich Media Integration Ad Serving Metric & Reporting Digital Ad Production Media / Creative Search Emerging :: Enterprise Products and Services Inventory Marketing Mobile Marketing Pay-Per-Call Social Media Marketing 08/27/09 , Page
  • 4.
  • 5. :: Paid Search Methodology 08/27/09 , Page
  • 6. Campaign Goals and Objectives should line up with the profile of the searcher. :: Paid Search Marketing Approach 08/27/09 , Page
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Leveraging Behavioral Targeting and Retargeting to Reach In-Market Consumers 08/27/09 , Page
  • 14.
  • 15. Behavioral Targeting End Result The Right Message to the Right User at the Right Time Behavioral Targeting offers many unique targeting capabilities to find an advertiser’s most valued customers, eliminate waste and improve return on investment. 08/27/09 , Page
  • 16.
  • 17. Demographics (Registration) Interests (Declared) Behavior (Clickstream) Interests (Inferred) Shopping (Research/Transactions) Search Interests (Keywords) Campaign Response (View/Click) Attitudinal (Survey) Geo-location (IP address, Inferred) Anonymous Data is Used to Pinpoint an Advertiser’s Most Valuable Prospects 08/27/09 , Page
  • 18. What is it? Our proprietary technology, leveraging artificial intelligence to discover deep dynamic content on your website. Inventory Marketing™ 08/27/09 , Page
  • 19.
  • 20. Inventory Marketing  2 Listings on Page 1! Result: Allows you to control 20% of 1 st page results on many searches 08/27/09 , Page
  • 21. Inventory Marketing  2 Listings on Page 1! Result: Allows you to control 20% of 1 st page results on many searches ADT Out-Performing Major Portals! 08/27/09 , Page
  • 22.
  • 23.
  • 24.
  • 25. Tracking: Traffic Analysis :: TheSearchProgram.com – Enterprise Reporting 08/27/09 , Page Completely LIVE reporting which allows you to track your visitors and measure your ROI.
  • 26.