9. El secreto de Steve Jobs
:
“Debes encontrar algo maravilloso
que te inspire cada mañana. que te
permita cambiar el mundo”
Los verdaderos lideres tienen
propositos mesianicos que van más
alla de ganar dinero.
13. Un buen presentador planea en
papel antes de iniciar cualquier
presentación o de abrir ningún
software
14. Los diseñadores expertos recomiendan, pensar, bocetar
y escribir antes de usar Power Point.
Nancy Duarte recomienda dedicar 90 horas a una
presentación de 30 diapositivas..
Pero solo una tercera parte del tiempo se oupa en hacer
las diapositivas. Otra prte es ensayar y planear los puntos
importantes de la historia.
15. @Ben: Did u eat my sandwich?
@Laura: This presentation is awesome!
@Tom: I’m stealing this idea!
@Bob: ROTFL
@Sammy: When’s lunch?
@Carol: I heart this.
34. Este es un ejemplo de como presentaria la
macbook air cualquier persona.
35. Jobs presento la computadora dentro de un sobre de correo. Menos
palabras más impacto más imagen visual.
36. Comparando : la presentacion de Steve Jobs en la
Macworld 2007 y la de Bill Gates CES 2007. La de Jobs era
mas simple menos abstracta y facil de entender.
37. La gente no entiende los numeros traducelos en terminos
claros.
38. Un ejemplo en la prsentación del iPod en 2001, en vez de
decir 5GB de memoria. Dijo 5000 canciones en tu bolsillo. “.
39. –Steve Jobs
Otro eejmplo cuando la revista Rolling Stones le pregunta
sobre los rumores de quiebra de Apple
40. En 2008 IBM presento esta computadora uqe maneja un
petaflop por segundo.
45. MacBook Air
• Estamos emocionador de presentar:
– Una computadora muy ligera
– Con pantalla de 13.3 pulgadas
– Teclado retro iluminado
– Procesador intel
Jobs NO presento asi a la Mac book pero eso es lo que
cualquiera hubiera hecho
47. Para ese momento perfectamente planeado las notas de
prensa y paginas web de Applle decian lo mismo
48. En 1984 simplemente saco la primera Mac de su caja y dijo
“habla por si misma” y tenia en la pantalla la palabra HELLO
49. De acuerdo con John Medina, “el cerebro no pone atención
a lo aburrido solo caundo hay emoción la dopamina hace
que se escriba un post it mental
50. Create an emotionally charged event ahead of time. Identify
the one thing you want your audience to remember and to talk
about long after your presentation is over.
59. Aqui vemos a jobs practyicando para la Mac World lo hizo
durante 48 horas
60. 10,000 HOURAS
Steve Jobs noes natural esl trabaja en su talento. Malcolm
Gladwell piensa que son necesarias 10,000 horas de practica.
practice para ser un orador público de clase mundial como
Jobs.
61. Es decir si haces cuentas veras que
Jobs no nacio siendo un gran
orador
62. 1974 1984 1997 2007
De hecho en sus primeras presentaciones rea muy diferente
63. 1974 1984 1997 2007
10 años mas tarde hizo una gran presentacion aunque muy diferente de las actuales aun
usaba un guión escrito.
64. 1974 1984 1997 2007
En 1997 regreso despues de 11 años de ausencia y ya se veia mas natural y espontaneo
65. 1974 1984 1997 2007
En 2007 al presentar el iphone hizo una de las mejores presentaciones de su vida
66.
67. Mientras Cher cambia haasta 14= vestido en un show Jobs desde hace 10 años
Lleva el mismo atuendo playera negra y jeans. Pero que quiere proyectar.
Steve Jobs and John Sculley“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well before they open the presentation software.
Design experts recommend that presenters spend the majority of their time thinking, sketching and scripting. Nancy Duarte recommends that a presenter spend 90 hours creating an hour long presentation with 30 slides. But only one third of that time is spent building slides. Another third is rehearsing, but the first third is spent collecting ideas, organizing ideas, and sketching the story.
MacBook Air. The world’s thinnest notebook.
iPod. One thousand songs in your pocket.
Act 1: Create the Story
Now, Steve Jobs does most of his demos. You don’t have to. In fact, in many cases, it makes more sense to bring in someone who has particular product knowledge.
In every classic story, the hero fights the villain. The same storytelling principle applies to every Steve Jobs presentation.
In 1984 when he introduced the Macintosh, Big Blue, IBM represented the villain.
SimplicityA Steve Jobs presentation is strikingly simple, highly visual and completely devoid of bullet points.
That’s right – no bullet points. Ever. New research into cognitive functioning—how the brain retains information--proves that bullet points are the least effective way to deliver important information.
According to John Medina, your brain interprets every letter as a picture so wordy slides literally choke your brain.
Let’s take a look at how Steve Jobs simplifies complex information.
Lexical densitySeattle Post Intelligencer ran transcripts through a software tool intended to measure “lexical density,” how difficult or easy it was to understand the language. The tool measured things like average number of words per sentence, number of hard words, how many years of education are required to understand the language. They ran two pieces of text through the tool: Steve Jobs Macworld 2007 and Bill Gates CES 2007. Jobs’s words are simpler, phrases less abstract, and uses fewer words per sentence. He was much easier to understand.Strive for simplicity – in slides and message.
For example when Steve Jobs introduced the iPod in 2001, he said it came with a 5GB of memory. He made the number more meaningful by saying 5GB provided enough storage for 1,000 songs. He broke it down even further by saying you could carry 1,000 songs “in your pocket.”Jobs always breaks down numbers to make them more interesting and meaningful.
Here’s another example. A reporter for Rolling Stone once asked Jobs what he thought of Apple’s market share being “stuck “at 5%. Jobs responded, “Our market share is greater than BMW or Mercedes and nobody thinks they are going away. As a matter of fact, they’re both highly desirable products and brands.”
What’s a petaflop? One thousand trillion calculations per second. IBM knew the number would be meaningless. It’s simply too big. So IBM added the following description to its press release: